Hayley joined the Swapcard team to talk about opening up safely and her tips and advice didn’t disappoint.

She detailed the challenges and requirements for Informa’s upcoming 30,000-person physical event and discusses how marketing tactics have changed since pre-COVID times.

Hayley also mentions how Informa is using data and analytics to plan for the future and what safety measures they’re putting in place, including having a so-called “COVID manager”!

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