Description
Get to know Peleg Design, an inventor-friendly design company. Stephen Key interviews Shahar Peleg, Owner and CEO of Peleg Design, who started the company 15 years ago after finishing his design studies. What is he looking for in terms of ideas? He needs them to be functional! And desirable.
https://peleg-design.com
About Shahar: "Shahar graduated from the Holon Institute of Technology. Shahar has the constant urge to look for a different perspective, to ever pursue that untouched territory, that one extra element, that WOW factor. His working methods make him achieve perfect harmony between product functionality, design and its accessibility to people. Shahar finds his inspiration in all of those hidden, forgotten, little details. He combines and folds them into a need, an idea, and finally a product."
About Peleg Design: "The world of PELEG DESIGN revolves around three basic principles: functionality, aesthetics, and humor. It is a world motivated by continuous curiosity with the explicit purpose to transform what was once an average, been-there-done-that concept into an innovative and truly exciting experience.
PELEG DESIGN studio was founded in 2004 by Shahar Peleg, who holds a B.A. in Design and Interior Architecture from the Holon Institute of Technology (HIT).
The studio’s products are designed to be used in homes, offices and other living spaces. Beyond the product, Shahar provides the observer with a complete, all inclusive experience. Through optical illusions that stretch the limits and break conventions, he invites the viewer to take a closer look, revealing a fresh view of everyday products.
The viewer is encouraged to discover that beyond the products' functionality there is a surprising game of enchantment and humor to be seen.
PELEG DESIGN’s products are sold worldwide. They can be found in selected gift shops and in museum stores around the world. The products have been exhibited at numerous international exhibitions and have won prestigious design prizes worldwide."
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