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The secret to scaling brands with Stephanie Bowker (Spendesk, Defacto, Gusto) | KLIMB Podcast cover
The secret to scaling brands with Stephanie Bowker (Spendesk, Defacto, Gusto) | KLIMB Podcast cover
KLIMB Podcast

The secret to scaling brands with Stephanie Bowker (Spendesk, Defacto, Gusto) | KLIMB Podcast

The secret to scaling brands with Stephanie Bowker (Spendesk, Defacto, Gusto) | KLIMB Podcast

36min |25/04/2025
Play
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undefined cover
The secret to scaling brands with Stephanie Bowker (Spendesk, Defacto, Gusto) | KLIMB Podcast cover
The secret to scaling brands with Stephanie Bowker (Spendesk, Defacto, Gusto) | KLIMB Podcast cover
KLIMB Podcast

The secret to scaling brands with Stephanie Bowker (Spendesk, Defacto, Gusto) | KLIMB Podcast

The secret to scaling brands with Stephanie Bowker (Spendesk, Defacto, Gusto) | KLIMB Podcast

36min |25/04/2025
Play

Description

In this episode, Michael sits down with Stephanie Bowker, CMO at Defacto and former marketing leader at Spendesk. Together, they dive deep into what it really takes to build and scale powerful B2B brands.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • Why this podcast?

    00:00

  • Meeting Stephanie: the Spendesk days

    01:10

  • What is brand-led growth?

    03:30

  • Gusto case study: rebranding & impact

    06:30

  • Why invest in brand early

    09:30

  • The impact of AI on branding

    12:00

  • Knowing your users deeply

    14:30

  • Challenges at Defacto

    17:00

  • Brand vs. growth marketing

    21:00

  • When to rethink your brand

    24:00

  • Trends vs. timeless design

    27:00

  • Creative process & inspiration

    30:00

  • Cultural differences: US vs EU

    32:00

  • Client habits & final tips

    34:00

Description

In this episode, Michael sits down with Stephanie Bowker, CMO at Defacto and former marketing leader at Spendesk. Together, they dive deep into what it really takes to build and scale powerful B2B brands.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • Why this podcast?

    00:00

  • Meeting Stephanie: the Spendesk days

    01:10

  • What is brand-led growth?

    03:30

  • Gusto case study: rebranding & impact

    06:30

  • Why invest in brand early

    09:30

  • The impact of AI on branding

    12:00

  • Knowing your users deeply

    14:30

  • Challenges at Defacto

    17:00

  • Brand vs. growth marketing

    21:00

  • When to rethink your brand

    24:00

  • Trends vs. timeless design

    27:00

  • Creative process & inspiration

    30:00

  • Cultural differences: US vs EU

    32:00

  • Client habits & final tips

    34:00

Share

Embed

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Description

In this episode, Michael sits down with Stephanie Bowker, CMO at Defacto and former marketing leader at Spendesk. Together, they dive deep into what it really takes to build and scale powerful B2B brands.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • Why this podcast?

    00:00

  • Meeting Stephanie: the Spendesk days

    01:10

  • What is brand-led growth?

    03:30

  • Gusto case study: rebranding & impact

    06:30

  • Why invest in brand early

    09:30

  • The impact of AI on branding

    12:00

  • Knowing your users deeply

    14:30

  • Challenges at Defacto

    17:00

  • Brand vs. growth marketing

    21:00

  • When to rethink your brand

    24:00

  • Trends vs. timeless design

    27:00

  • Creative process & inspiration

    30:00

  • Cultural differences: US vs EU

    32:00

  • Client habits & final tips

    34:00

Description

In this episode, Michael sits down with Stephanie Bowker, CMO at Defacto and former marketing leader at Spendesk. Together, they dive deep into what it really takes to build and scale powerful B2B brands.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • Why this podcast?

    00:00

  • Meeting Stephanie: the Spendesk days

    01:10

  • What is brand-led growth?

    03:30

  • Gusto case study: rebranding & impact

    06:30

  • Why invest in brand early

    09:30

  • The impact of AI on branding

    12:00

  • Knowing your users deeply

    14:30

  • Challenges at Defacto

    17:00

  • Brand vs. growth marketing

    21:00

  • When to rethink your brand

    24:00

  • Trends vs. timeless design

    27:00

  • Creative process & inspiration

    30:00

  • Cultural differences: US vs EU

    32:00

  • Client habits & final tips

    34:00

Share

Embed

You may also like