image BERT VAN SON Mud Jeans - Leasing & recycling pair of jeans infinitely

Thegoodgoods - Le Sapping

BERT VAN SON Mud Jeans - Leasing & recycling pair of jeans infinitely

46min | 2019-12-10

  • image header BERT VAN SON Mud Jeans - Leasing & recycling pair of jeans infinitely


    A PODCAST ON ECO-DENIM - A partnership between Thegoodgoods and Denim Première Vision

    Welcome to Le Sapping, French Podcast On Responsible Fashion.

    This podcast is edited by Thegoodgoods, the 1st French media on sustainable fashion. This week, Victoire Satto has the honor to welcome Bert van Son, Founder of Mud Jeans, to talk about denim.

    This episode is part of the #cleandenimweek : a whole week about the past & future of this iconic, global, 2-billions-a-year-sold item, standing in every wardrobe on earth. 

    • What does it take to make a pair of jeans ? 
    • What is its social and environmental impact ? 
    • How can we minimize it at every step of its production ? 
    • And beyond that, what if we could reshape this whole industry in a circular economic model ? 

    Since the beginning of his company MudJeans, in 2012, Bert van Son tries hard to answer those questions everyday. He is a pioneer in eco-conception, choosing organic cotton, non toxic dying, safe and closer partners for production... He was one of the first to use recycled materials and moreover, realized that the best way to get a good raw post-consumers cotton was to enter the circular economy in leasing pairs of jeans.

    Today Mud Jeans is an international and very respected brand, BCorp certified, C02 neutral and… economically viable. A journey of challenges and accomplishments he’ll tell us in details the next 45 minutes

    This episode is a result of a very special partnership between Thegoodgoods and Denim Première Vision, The responsible denim fashion event, that has been a major actor in the transition of this industry by bringing together all actors and change makers of the denim supply chain, twice a year, in the event Denim Première Vision.


    In a circular economy, textile industry, brands and final consumers are involved and responsible, it seemed logical reunite them all during a special denim week. 

    Now it’s time to welcome our guest,


    Before you go ! If you want to suppport our podcast, the best you can do is to share this episode on your social network and to your real life network ! You are also very welcome to leave a star-rated note on Itunes and a good / bad comment helping us to improve, any suggestions of guest or greeting of any kind !  

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