Description
โOne Spanish listenโฆis equal to at least 10 listens because people listen with their friends.โ Lory Martinez, Colombian-American brand strategist and founder of Maraviya in Paris, has spent the last two decades building multilingual story ecosystemsโthen translating that operating system into brand strategy for cross-border founders.
Lory's journey runs from early radio journalism and engineering in upstate New York (at the moment audio first moved online) to a global communications pivot in France, to founding Studio Ochentaโan award-winning multilingual podcast company that scaled to 25+ languages and 100+ showsโbefore building Maravilla to help immigrant and first-generation founders tell the truth of their identity without losing themselves in the messaging.
In this episode:
๐๐๐บ๐ถ๐น๐ถ๐๐ ๐ฎ๐ ๐ฎ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐บ๐๐๐ฐ๐น๐ฒ โ why cross-cultural teams require โI donโt knowโteach meโ as an operating stance
๐๐น๐ผ๐ฏ๐ฎ๐น ๐๐ ๐น๐ผ๐ฐ๐ฎ๐น ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ โ why โjust giving the filesโ fails, and how to bridge HQ/local misalignment
๐ ๐ถ๐ฐ๐ฟ๐ผ-๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐ถ๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ถ๐บ๐บ๐ถ๐ด๐ฟ๐ฎ๐ป๐ ๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐ โ why โhyper-nicheโ groups can outperform mass targeting
๐ข๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น๐ถ๐๐ถ๐ป๐ด ๐ถ๐ฑ๐ฒ๐ป๐๐ถ๐๐ โ how to decide who converts first, then tailor the same product to multiple audiences
๐๐ ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ฟ๐ฒ๐๐๐ฟ๐ป ๐๐ผ ๐๐ฅ๐ โ why translation tech can help, but human-to-human experience is what people buy
๐ข๐๐๐ฐ๐ผ๐บ๐ฒ๐ ๐ผ๐๐ฒ๐ฟ ๐ต๐ผ๐๐ฟ๐ โ leadership lessons from remote production, and what โgiving time backโ changes inside teams
If you lead across bordersโor youโre building a brand that has to feel authentic in more than one cultureโthis conversation will sharpen how you think about language, audience, and the human side of strategy.
๐ง Subscribe now on Spotify, Apple Podcasts, or wherever you get your executive inspiration and learn how global leaders think ahead, move faster, and lead smarter.
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If the topics discussed resonate with your own leadership challenges or the conversations happening in your organization - assessing international leaders, aligning global and local teams, building capabilities across regions. You can reach us at LYC Partners to set up a consultation.
Produced by Bonjour Podcast (Melanie Hong), Leaders in Motion blends storytelling, strategy, and data-driven insight, giving todayโs leaders a roadmap to anticipate tomorrowโs challenges and lead with intention.
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