Description

🎙️ Who is Noz Urbina?

Noz Urbina is a content value designer, strategist, and podcaster who specializes in helping enterprises leverage AI and omnichannel for building brands that have relationships with their customers and to foster communities digitally. He has over 14 years of experience in content strategy and customer experience consultancy, where he is a pioneer in adaptive content modelling for delivering personalized, contextually relevant content experiences in an omnichannel environment. Noz has coached teams, developed processes, and spearheaded solutions for some of the world's largest organizations such as Eli Lilly Pharmaceuticals, Barclays Bank, Microsoft, and many more. He is also the founder of Urbina Consulting and OmnichannelX.digital, where he facilitates community learning and enables cross-industry collaboration. Noz is well-known for his work on customer journey mapping, structured content, project planning and scoping, and high-tech product evangelism.

💡 In this episode...

... we discuss how AI is enhancing content creation and the entire content life cycle, specifically in journey mapping, persona creation, and lead scoring. Noz also shares insights on building adaptable AI frameworks, optimizing customer engagement through omnichannel design, and measuring success in patient-centered content projects.

Noz Urbina: https://www.linkedin.com/in/nozurbina/

Urbina Consulting: https://urbinaconsulting.com/

Omnichannel X: https://www.omnichannelx.digital/

Thomas Bustos: https://www.linkedin.com/in/thomasbustos/

Artistic Direction & Video: Maxence Kerhoas

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