Make Your Brand Legendary with Swoz Consulting

Ep 10: How to Build a Legendary Brand in a Really Difficult Industry: Featuring Hugh Henderson, CEO of Capstone Hospice

47min | 02/22/2024

Description

In this episode, Scott and Caitlin are joined by Hugh Henderson, CEO of Capstone Hospice. Hospice may not be the first organization that comes to mind when it comes to setting a high bar for creating raving fans. After all, as Hugh shares, he doesn't exactly get repeat business from his customers. Imagine the challenges that exist in running hospice care, and the challenges that may come with retaining top talent. Yet Hugh has employees that are surpassing 5-7 years with him, and he started Capstone 8 years ago.

You are not going to want to miss this inspiring conversation in which Hugh shares innovative ideas on how he creates raving fans internally and retains his employees in such an emotional, and mentally challenging environment. Hugh infuses passion and care for his people, and in turn his employees stay with him and build lasting relationships with clients they care for and their families.

Remember: YOUR brand can be legendary too!

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Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Make Your Brand Legendary with Swoz Consulting

YOUR brand can be legendary. No matter if you think your brand is too small, too niche, or too ordinary, any brand can become legendary if you apply the right strategies and systems. Join Scott Wozniak and Caitlin Johnson of Swoz Consulting, on a journey of discovery. With over 20 years of hands-on experience in creating and maintaining legendary brands, they have the proven knowledge you need to take your brand from ordinary to extraordinary. Every episode has fresh insight from leaders in the trenches, sharing practical strategies that you can implement today, and stories of incredible brand transformations. With these tools, you can make your brand legendary, too.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Make Your Brand Legendary with Swoz Consulting

YOUR brand can be legendary. No matter if you think your brand is too small, too niche, or too ordinary, any brand can become legendary if you apply the right strategies and systems. Join Scott Wozniak and Caitlin Johnson of Swoz Consulting, on a journey of discovery. With over 20 years of hands-on experience in creating and maintaining legendary brands, they have the proven knowledge you need to take your brand from ordinary to extraordinary. Every episode has fresh insight from leaders in the trenches, sharing practical strategies that you can implement today, and stories of incredible brand transformations. With these tools, you can make your brand legendary, too.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

In this episode, Scott and Caitlin are joined by Hugh Henderson, CEO of Capstone Hospice. Hospice may not be the first organization that comes to mind when it comes to setting a high bar for creating raving fans. After all, as Hugh shares, he doesn't exactly get repeat business from his customers. Imagine the challenges that exist in running hospice care, and the challenges that may come with retaining top talent. Yet Hugh has employees that are surpassing 5-7 years with him, and he started Capstone 8 years ago.

You are not going to want to miss this inspiring conversation in which Hugh shares innovative ideas on how he creates raving fans internally and retains his employees in such an emotional, and mentally challenging environment. Hugh infuses passion and care for his people, and in turn his employees stay with him and build lasting relationships with clients they care for and their families.

Remember: YOUR brand can be legendary too!

----------

Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Make Your Brand Legendary with Swoz Consulting

YOUR brand can be legendary. No matter if you think your brand is too small, too niche, or too ordinary, any brand can become legendary if you apply the right strategies and systems. Join Scott Wozniak and Caitlin Johnson of Swoz Consulting, on a journey of discovery. With over 20 years of hands-on experience in creating and maintaining legendary brands, they have the proven knowledge you need to take your brand from ordinary to extraordinary. Every episode has fresh insight from leaders in the trenches, sharing practical strategies that you can implement today, and stories of incredible brand transformations. With these tools, you can make your brand legendary, too.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Make Your Brand Legendary with Swoz Consulting

YOUR brand can be legendary. No matter if you think your brand is too small, too niche, or too ordinary, any brand can become legendary if you apply the right strategies and systems. Join Scott Wozniak and Caitlin Johnson of Swoz Consulting, on a journey of discovery. With over 20 years of hands-on experience in creating and maintaining legendary brands, they have the proven knowledge you need to take your brand from ordinary to extraordinary. Every episode has fresh insight from leaders in the trenches, sharing practical strategies that you can implement today, and stories of incredible brand transformations. With these tools, you can make your brand legendary, too.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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