Ep 21: "Firing" Customers -- When "No" Is The Answer | Make Your Brand Legendary with Swoz Consulting

Description

It's not a typo! Today, Scott and Caitlin aren't talking about firing employees; they discuss the concept of "firing" your customers.

We all want everyone to love us. In an ideal world, everyone could be a raving fan of our brand. But if we try to appeal to everyone, then nobody can truly become a raving fan of our brand.

Join Scott and Caitlin in this insightful discussion about how to navigate when to say "no" to customers, and how to cultivate a brand attitude that can truly create raving fans.

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Sign up for our newsletter: https://swozconsulting.com/about/the-newsletter/

Find more info on how we are building legendary brands at: www.SwozConsulting.com

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About Make Your Brand Legendary with Swoz Consulting

YOUR brand can be legendary. No matter if you think your brand is too small, too niche, or too ordinary, any brand can become legendary if you apply the right strategies and systems. Join Scott Wozniak and Caitlin Johnson of Swoz Consulting, on a journey of discovery. With over 20 years of hands-on experience in creating and maintaining legendary brands, they have the proven knowledge you need to take your brand from ordinary to extraordinary. Every episode has fresh insight from leaders in the trenches, sharing practical strategies that you can implement today, and stories of incredible brand transformations. With these tools, you can make your brand legendary, too.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Make Your Brand Legendary with Swoz Consulting

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

It's not a typo! Today, Scott and Caitlin aren't talking about firing employees; they discuss the concept of "firing" your customers.

We all want everyone to love us. In an ideal world, everyone could be a raving fan of our brand. But if we try to appeal to everyone, then nobody can truly become a raving fan of our brand.

Join Scott and Caitlin in this insightful discussion about how to navigate when to say "no" to customers, and how to cultivate a brand attitude that can truly create raving fans.

----------

Sign up for our newsletter: https://swozconsulting.com/about/the-newsletter/

Find more info on how we are building legendary brands at: www.SwozConsulting.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Make Your Brand Legendary with Swoz Consulting

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Make Your Brand Legendary with Swoz Consulting

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Description

It's not a typo! Today, Scott and Caitlin aren't talking about firing employees; they discuss the concept of "firing" your customers.

We all want everyone to love us. In an ideal world, everyone could be a raving fan of our brand. But if we try to appeal to everyone, then nobody can truly become a raving fan of our brand.

Join Scott and Caitlin in this insightful discussion about how to navigate when to say "no" to customers, and how to cultivate a brand attitude that can truly create raving fans.

----------

Sign up for our newsletter: https://swozconsulting.com/about/the-newsletter/

Find more info on how we are building legendary brands at: www.SwozConsulting.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Make Your Brand Legendary with Swoz Consulting

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Make Your Brand Legendary with Swoz Consulting

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

It's not a typo! Today, Scott and Caitlin aren't talking about firing employees; they discuss the concept of "firing" your customers.

We all want everyone to love us. In an ideal world, everyone could be a raving fan of our brand. But if we try to appeal to everyone, then nobody can truly become a raving fan of our brand.

Join Scott and Caitlin in this insightful discussion about how to navigate when to say "no" to customers, and how to cultivate a brand attitude that can truly create raving fans.

----------

Sign up for our newsletter: https://swozconsulting.com/about/the-newsletter/

Find more info on how we are building legendary brands at: www.SwozConsulting.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Make Your Brand Legendary with Swoz Consulting

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Make Your Brand Legendary with Swoz Consulting

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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