Description
Hero-making experiences are the secret ingredients that turn satisfied customers into Raving Fans. From dog-friendly menus to oversized slices of peanut butter pie, Scott and Caitlin discuss their own personal experiences with brands that made them feel like heroes. You'll hear how the strategies of competing brands like Super Chix & Chick-fil-A, Red Robin & Five Guys, either create or miss hero-making moments. Even the smallest acts of generosity or thoughtful touches can transform ordinary interactions into legendary brand experiences. Discover how your own brand can add the smallest touches for the biggest returns.
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