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#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue cover
#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue cover
Mastering Agility

#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue

#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue

39min |24/07/2025
Play
undefined cover
undefined cover
#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue cover
#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue cover
Mastering Agility

#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue

#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue

39min |24/07/2025
Play

Description

"Origin stories create die-hard fans. Once your story and your product are inseparable, you win."


In this powerful episode of Mastering Agility, Jim and Sander sit down with storytelling strategist Osita Ifezue to explore how strategic storytelling can reshape the way agile teams operate, connect with customers, and innovate beyond the status quo. Recorded at ScanAgile 2025, Osita shares how organizations like LEGO, Apple, Nike, and IKEA use storytelling to drive customer loyalty, enhance internal alignment, and navigate change.


Connect with Osita: (31) Osita Ifezue | LinkedIn

Check out Think About It! With Osita Ifezue Podcast: https://open.spotify.com/show/2idqtZvGCMswcqIPvQMDCa?si=oQhfzXDkRFCYRDtW16PkUg


Check out our sponsor:
www.xebia.com

www.wiserbees.com

www.masteringagility.org


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

"Origin stories create die-hard fans. Once your story and your product are inseparable, you win."


In this powerful episode of Mastering Agility, Jim and Sander sit down with storytelling strategist Osita Ifezue to explore how strategic storytelling can reshape the way agile teams operate, connect with customers, and innovate beyond the status quo. Recorded at ScanAgile 2025, Osita shares how organizations like LEGO, Apple, Nike, and IKEA use storytelling to drive customer loyalty, enhance internal alignment, and navigate change.


Connect with Osita: (31) Osita Ifezue | LinkedIn

Check out Think About It! With Osita Ifezue Podcast: https://open.spotify.com/show/2idqtZvGCMswcqIPvQMDCa?si=oQhfzXDkRFCYRDtW16PkUg


Check out our sponsor:
www.xebia.com

www.wiserbees.com

www.masteringagility.org


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Share

Embed

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Description

"Origin stories create die-hard fans. Once your story and your product are inseparable, you win."


In this powerful episode of Mastering Agility, Jim and Sander sit down with storytelling strategist Osita Ifezue to explore how strategic storytelling can reshape the way agile teams operate, connect with customers, and innovate beyond the status quo. Recorded at ScanAgile 2025, Osita shares how organizations like LEGO, Apple, Nike, and IKEA use storytelling to drive customer loyalty, enhance internal alignment, and navigate change.


Connect with Osita: (31) Osita Ifezue | LinkedIn

Check out Think About It! With Osita Ifezue Podcast: https://open.spotify.com/show/2idqtZvGCMswcqIPvQMDCa?si=oQhfzXDkRFCYRDtW16PkUg


Check out our sponsor:
www.xebia.com

www.wiserbees.com

www.masteringagility.org


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

"Origin stories create die-hard fans. Once your story and your product are inseparable, you win."


In this powerful episode of Mastering Agility, Jim and Sander sit down with storytelling strategist Osita Ifezue to explore how strategic storytelling can reshape the way agile teams operate, connect with customers, and innovate beyond the status quo. Recorded at ScanAgile 2025, Osita shares how organizations like LEGO, Apple, Nike, and IKEA use storytelling to drive customer loyalty, enhance internal alignment, and navigate change.


Connect with Osita: (31) Osita Ifezue | LinkedIn

Check out Think About It! With Osita Ifezue Podcast: https://open.spotify.com/show/2idqtZvGCMswcqIPvQMDCa?si=oQhfzXDkRFCYRDtW16PkUg


Check out our sponsor:
www.xebia.com

www.wiserbees.com

www.masteringagility.org


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Share

Embed

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