undefined cover
undefined cover
Millennium Live | A Leadership & Discovery Podcast cover
Millennium Live | A Leadership & Discovery Podcast cover

Millennium Live | A Leadership & Discovery Podcast

Millennium Live | A Leadership & Discovery Podcast

mill-all.com/
Subscribe
undefined cover
undefined cover
Millennium Live | A Leadership & Discovery Podcast cover
Millennium Live | A Leadership & Discovery Podcast cover

Millennium Live | A Leadership & Discovery Podcast

Millennium Live | A Leadership & Discovery Podcast

mill-all.com/
Subscribe

Description

🎙️ Millennium Live: Where the Leaders of Today are Transforming the Digital Enterprise


The Millennium Alliance Podcast offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines a unique and exclusive platform to present opportunities to their peers, share industry developments, and tell the story of their career and overall company value.

Headquartered in Midtown Manhattan, The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation, executive education, growth, policy, and need analysis. Millennium is quickly becoming one of the most dynamic locations for collaboration across the world.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

🎙️ Millennium Live: Where the Leaders of Today are Transforming the Digital Enterprise


The Millennium Alliance Podcast offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines a unique and exclusive platform to present opportunities to their peers, share industry developments, and tell the story of their career and overall company value.

Headquartered in Midtown Manhattan, The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation, executive education, growth, policy, and need analysis. Millennium is quickly becoming one of the most dynamic locations for collaboration across the world.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

339 episodes

1 playlist

    Season 1

  • 🎙️ Episode 340 | Right Care, Right Place: Reimagining ED Care Pathways for Behavioral Health Patients cover
    🎙️ Episode 340 | Right Care, Right Place: Reimagining ED Care Pathways for Behavioral Health Patients cover
    🎙️ Episode 340 | Right Care, Right Place: Reimagining ED Care Pathways for Behavioral Health Patients

    And we're back! In this episode of Millennium Live, we’re joined by Laura Bauer, Vice President of Strategy at Iris Telehealth, to explore a pressing challenge facing today’s health systems: how to reimagine emergency department (ED) care pathways for behavioral health patients. Laura brings deep experience from her years in health system strategy to unpack why behavioral health is one of the most critical—and complex—pressure points in care delivery today. She shares how telebehavioral health is quietly transforming outcomes by helping patients receive the right care in the right place, reducing unnecessary ED visits, hospital admissions, and long-term costs. Key Topics Include: Why EDs have become the default front door for behavioral health How to shift from reactive to proactive care models The ROI of investing in behavioral health pathways Real-world examples of innovation—and impact Hosted by Ausha. See ausha.co/privacy-policy for more information.

    46min | Published on October 6, 2025

  • 🎙️ Episode 339 | Redefining ROI in Critical Care: How Etiometry Is Powering Safer, Smarter Hospitals cover
    🎙️ Episode 339 | Redefining ROI in Critical Care: How Etiometry Is Powering Safer, Smarter Hospitals cover
    🎙️ Episode 339 | Redefining ROI in Critical Care: How Etiometry Is Powering Safer, Smarter Hospitals

    Welcome back to Millennium Live, where we bring you the innovators, leaders, and disruptors transforming the digital enterprise and for this episode in particular, shaping the future of healthcare. We’re diving into the high-stakes world of hospital decision-making — where data, and safety, and efficiency all converge. Our guest is Howard Brick, Chief Business Officer at Etiometry — a company on a mission to transform critical care and help hospitals deliver safer, more standardized, and more cost-effective care without losing sight of the individual patient. Howard shares how Etiometry fits into a CMO’s enterprise-wide strategy, the outcomes hospitals are seeing, and why ROI is no longer just a financial metric — it’s about patient lives and provider bandwidth. We’ll also look ahead at where Etiometry is going next, from innovation to integration. Additional Key Topics: - What problem is Etiometry solving for hospitals and health systems today? - How can technology drive quality, safety, and clinical transformation at scale? - And how is Etiometry using AI in a way that clinicians actually trust? Hosted by Ausha. See ausha.co/privacy-policy for more information.

    31min | Published on August 29, 2025

  • 🎙️ Episode 338 | Building Agile Omnichannel Strategies That Drive Real Impact cover
    🎙️ Episode 338 | Building Agile Omnichannel Strategies That Drive Real Impact cover
    🎙️ Episode 338 | Building Agile Omnichannel Strategies That Drive Real Impact

    Welcome back to Millennium Live, the podcast where we connect with the voices shaping the digital enterprise and we’re gonna be diving into what it really means to build an agile omnichannel strategy — one that goes far beyond buzzwords and delivers true business value. We’re joined by Marcus Lancaster, Head of Ecommerce and Retail Strategy at Quad, a company helping brands remove friction, connect with consumers in meaningful ways, and create those personalized experiences. As real-time intent becomes increasingly valuable and consumer behaviors shift faster than ever, we’re gonna rely on Marcus to unpack some of the awesome things Quad is doing - like blending online data with offline experiences, and to help marketers rethink insights and move onto what really matters. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    37min | Published on August 26, 2025

  • 🎙️ Episode 337 | The 5 Pillars of a Modern PBM with SmithRx cover
    🎙️ Episode 337 | The 5 Pillars of a Modern PBM with SmithRx cover
    🎙️ Episode 337 | The 5 Pillars of a Modern PBM with SmithRx

    Most Americans get their pharmacy benefits from one of the three large conglomerates that control nearly every aspect of the pharmacy supply chain. This broken system consistently puts employers and members last—but this isn’t the only option. In this episode of the Millennium Live podcast, hear from Vidya Drego, VP of Marketing at SmithRx, as she breaks down a new class of modern pharmacy benefits manager (PBM) and the dependable, straightforward, open-book savings they offer. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    28min | Published on August 19, 2025

  • 🎙️ Episode 336 | Shining a Light on Supply Chain Transparency: Combating Forced Labor with Sayari cover
    🎙️ Episode 336 | Shining a Light on Supply Chain Transparency: Combating Forced Labor with Sayari cover
    🎙️ Episode 336 | Shining a Light on Supply Chain Transparency: Combating Forced Labor with Sayari

    In this critical episode of Millennium Live, we sit down with Colby Potter, Analyst at Sayari, to explore the rising urgency of tackling forced labor risks in global supply chains. And with complex regulations in the U.S. and abroad Canada’s S-211, companies are certainly facing growing pressure to not just understand their suppliers—but also reshaping supply chain due diligence. Key Topics Include: Regulatory developments on the horizon, including in the EU and Canada Real-world examples of hidden supplier risks Practical steps for companies beginning their forced labor risk mitigation journey Whether you're just beginning to address these challenges or refining a mature compliance strategy we hope you enjoy this episode & learn a thing or two about how your organization can gain the visibility it needs to stay ahead of regulatory pressure and uphold ethical standards in an increasingly complex global landscape. 📍Millennium Live is available wherever you get your podcasts. 🔗 Learn more about Sayari at sayari.com (http://sayari.com) Hosted by Ausha. See ausha.co/privacy-policy for more information.

    31min | Published on August 13, 2025

  • 🎙️ Episode 335 | Email Marketing: Extracting More Juice From The Squeeze cover
    🎙️ Episode 335 | Email Marketing: Extracting More Juice From The Squeeze cover
    🎙️ Episode 335 | Email Marketing: Extracting More Juice From The Squeeze

    Welcome back to the Millennium Alliance Podcast, where today’s most innovative minds come together to share bold ideas, strategies, and actionable insights for transforming the digital enterprise. On this episode, ahead of our Transformational CMO Assembly, we're exploring a marketing channel that's often underestimated but consistently outperforms: Email marketing. We're pleased to welcome our guests from our awesome partner - Validity: Guy Hanson, Vice President of Customer Engagement, and Danielle Gallant, Senior Email Strategist. Together, they going to be unpacking one of the most pressing questions in digital marketing today: How do you get C-level executives to truly understand—and invest in—the value of email? Danielle breaks down the tools and strategies marketers can use to make email’s impact crystal clear, from revenue contribution and brand awareness. Guy takes us deeper into KPIs that move the needle, from subscriber lifetime value to accessibility, and reveals how AI is reshaping the future of email performance. Join us for an insightful discussion on #millenniumlive ! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    38min | Published on August 4, 2025

  • 🎙️ Episode 334 | Retail Resilience: Why Process, Attribution, and AI Are the New Power Trio cover
    🎙️ Episode 334 | Retail Resilience: Why Process, Attribution, and AI Are the New Power Trio cover
    🎙️ Episode 334 | Retail Resilience: Why Process, Attribution, and AI Are the New Power Trio

    This episode explores the critical intersection of retail operations, product data and AI, while unpacking how optimizing business processes, improving product attribution for compliance, and leveraging AI for smarter conversions are reshaping the future of retail. We’re thrilled to be joined once again by Arnjah Dillard, a retail industry expert with 30+ years of experience transforming how retailers manage their data, products, and processes. Arnjah shares how optimizing areas like product or supplier workflows can drive measurable improvements, and why now is the time to rethink business operations & data compliance. As retailers rush to adopt AI, the quality of foundational product data becomes critical—AI is only as effective as the data it relies on. So whether you're a leader in tech, merchandising, or strategy, this conversation offers practical insights for navigating today’s evolving landscape. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    24min | Published on July 31, 2025

  • 🎙️ Episode 333 | Breaking the Black Box: Solving Payers’ Biggest Payment Integrity Challenges cover
    🎙️ Episode 333 | Breaking the Black Box: Solving Payers’ Biggest Payment Integrity Challenges cover
    🎙️ Episode 333 | Breaking the Black Box: Solving Payers’ Biggest Payment Integrity Challenges

    This week on Millennium Live, we’re diving deep into one of the most complex — and costly — issues facing health plans today: payment integrity. Matt Akromis, VP of Client Success at AMPS, joins the podcast to break open the "black box" of traditional payment integrity systems and explain why many payers are unknowingly leaking millions. Matt reveals the industry shifts making payment integrity is more essential than ever, the blind spots in legacy solutions, and the critical importance of reviewing high-dollar claims before they’re paid. He shares real-world results from AMPS’ innovative tools, highlighting ClaimInsight. If you’re evaluating vendors, worried about hidden inefficiencies, or just want to stay ahead of emerging trends in claims management, you'll learn what makes AMPS’ approach smarter, more accurate and why health plans should think twice before sticking with the status quo. This isn’t just another talk about cost containment — it’s a candid conversation about taking control, gaining visibility, and building smarter, more defensible payment integrity strategies. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    30min | Published on July 24, 2025

  • 🎙️ Episode 332 | Beyond Transactions: Unlocking Sustainable Growth & CLV with Deep Personalization cover
    🎙️ Episode 332 | Beyond Transactions: Unlocking Sustainable Growth & CLV with Deep Personalization cover
    🎙️ Episode 332 | Beyond Transactions: Unlocking Sustainable Growth & CLV with Deep Personalization

    This episode of MillenniumLive explores how leading retail brands are moving "Beyond Segmentation" to cultivate deep, lasting customer relationships. We're thrilled to be joined by Lara Compton, SVP of Global Marketing at SheerID, whose insights are transforming how retail brands approach personalization and customer engagement. Drawing from a recent roundtable at the Transformational CMO Assembly, Lara delves into personalization strategies that drive new acquisitions, foster loyalty, and maximize Customer Lifetime Value (CLV).  We'll discuss how brands are strategically orchestrating customer journeys with innovative, non-transactional initiatives. Discover the vital role of technology infrastructure and unique KPIs for measuring tangible impact on loyalty and CLV. Lara also addresses ethical considerations for data privacy while building trust and brand affinity.  Tune in to gain insights for enduring growth in a truly customer-centric era. Thanks for listening to another episode of MillenniumLive, where we bring you exclusive conversations with the most forward-thinking leaders transforming the digital enterprise. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    33min | Published on July 16, 2025

  • 🎙️ Episode 331 | Brand Gravity: Rewriting the B2B Growth Playbook for a Funnel-Free Future cover
    🎙️ Episode 331 | Brand Gravity: Rewriting the B2B Growth Playbook for a Funnel-Free Future cover
    🎙️ Episode 331 | Brand Gravity: Rewriting the B2B Growth Playbook for a Funnel-Free Future

    In this special MillenniumLive episode, we’re joined by Lisa Cole of 2X to unpack one of the most important shifts happening in B2B marketing today—moving from a funnel-obsessed model to one built on pull, not push. Lisa introduces the concept of Brand Gravity, the centerpiece of her new book, and a compelling answer to the fatigue many marketing leaders feel in chasing leads that never convert. She explores how companies can create “digital mass” by investing in three pillars—content, credibility, and community—to attract modern buyers who are invisible in traditional funnels but very much in control. From debunking outdated lead-gen habits to sharing how top brands are building long-term momentum, this episode is a must-listen for CMOs who are ready to ditch the hamster wheel and embrace a smarter, stickier model of growth. Key Themes: Why the traditional B2B funnel is breaking down Brand Gravity and the power of digital mass The new growth stack: content, credibility, and community Shifting internal mindsets from chasing leads to attracting buyers Measuring long-term brand momentum in a short-term world Hosted by Ausha. See ausha.co/privacy-policy for more information.

    53min | Published on July 9, 2025

  • 1
    2

    ...

    34

Description

🎙️ Millennium Live: Where the Leaders of Today are Transforming the Digital Enterprise


The Millennium Alliance Podcast offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines a unique and exclusive platform to present opportunities to their peers, share industry developments, and tell the story of their career and overall company value.

Headquartered in Midtown Manhattan, The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation, executive education, growth, policy, and need analysis. Millennium is quickly becoming one of the most dynamic locations for collaboration across the world.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

🎙️ Millennium Live: Where the Leaders of Today are Transforming the Digital Enterprise


The Millennium Alliance Podcast offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines a unique and exclusive platform to present opportunities to their peers, share industry developments, and tell the story of their career and overall company value.

Headquartered in Midtown Manhattan, The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation, executive education, growth, policy, and need analysis. Millennium is quickly becoming one of the most dynamic locations for collaboration across the world.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

339 episodes

1 playlist

    Season 1

  • 🎙️ Episode 340 | Right Care, Right Place: Reimagining ED Care Pathways for Behavioral Health Patients cover
    🎙️ Episode 340 | Right Care, Right Place: Reimagining ED Care Pathways for Behavioral Health Patients cover
    🎙️ Episode 340 | Right Care, Right Place: Reimagining ED Care Pathways for Behavioral Health Patients

    And we're back! In this episode of Millennium Live, we’re joined by Laura Bauer, Vice President of Strategy at Iris Telehealth, to explore a pressing challenge facing today’s health systems: how to reimagine emergency department (ED) care pathways for behavioral health patients. Laura brings deep experience from her years in health system strategy to unpack why behavioral health is one of the most critical—and complex—pressure points in care delivery today. She shares how telebehavioral health is quietly transforming outcomes by helping patients receive the right care in the right place, reducing unnecessary ED visits, hospital admissions, and long-term costs. Key Topics Include: Why EDs have become the default front door for behavioral health How to shift from reactive to proactive care models The ROI of investing in behavioral health pathways Real-world examples of innovation—and impact Hosted by Ausha. See ausha.co/privacy-policy for more information.

    46min | Published on October 6, 2025

  • 🎙️ Episode 339 | Redefining ROI in Critical Care: How Etiometry Is Powering Safer, Smarter Hospitals cover
    🎙️ Episode 339 | Redefining ROI in Critical Care: How Etiometry Is Powering Safer, Smarter Hospitals cover
    🎙️ Episode 339 | Redefining ROI in Critical Care: How Etiometry Is Powering Safer, Smarter Hospitals

    Welcome back to Millennium Live, where we bring you the innovators, leaders, and disruptors transforming the digital enterprise and for this episode in particular, shaping the future of healthcare. We’re diving into the high-stakes world of hospital decision-making — where data, and safety, and efficiency all converge. Our guest is Howard Brick, Chief Business Officer at Etiometry — a company on a mission to transform critical care and help hospitals deliver safer, more standardized, and more cost-effective care without losing sight of the individual patient. Howard shares how Etiometry fits into a CMO’s enterprise-wide strategy, the outcomes hospitals are seeing, and why ROI is no longer just a financial metric — it’s about patient lives and provider bandwidth. We’ll also look ahead at where Etiometry is going next, from innovation to integration. Additional Key Topics: - What problem is Etiometry solving for hospitals and health systems today? - How can technology drive quality, safety, and clinical transformation at scale? - And how is Etiometry using AI in a way that clinicians actually trust? Hosted by Ausha. See ausha.co/privacy-policy for more information.

    31min | Published on August 29, 2025

  • 🎙️ Episode 338 | Building Agile Omnichannel Strategies That Drive Real Impact cover
    🎙️ Episode 338 | Building Agile Omnichannel Strategies That Drive Real Impact cover
    🎙️ Episode 338 | Building Agile Omnichannel Strategies That Drive Real Impact

    Welcome back to Millennium Live, the podcast where we connect with the voices shaping the digital enterprise and we’re gonna be diving into what it really means to build an agile omnichannel strategy — one that goes far beyond buzzwords and delivers true business value. We’re joined by Marcus Lancaster, Head of Ecommerce and Retail Strategy at Quad, a company helping brands remove friction, connect with consumers in meaningful ways, and create those personalized experiences. As real-time intent becomes increasingly valuable and consumer behaviors shift faster than ever, we’re gonna rely on Marcus to unpack some of the awesome things Quad is doing - like blending online data with offline experiences, and to help marketers rethink insights and move onto what really matters. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    37min | Published on August 26, 2025

  • 🎙️ Episode 337 | The 5 Pillars of a Modern PBM with SmithRx cover
    🎙️ Episode 337 | The 5 Pillars of a Modern PBM with SmithRx cover
    🎙️ Episode 337 | The 5 Pillars of a Modern PBM with SmithRx

    Most Americans get their pharmacy benefits from one of the three large conglomerates that control nearly every aspect of the pharmacy supply chain. This broken system consistently puts employers and members last—but this isn’t the only option. In this episode of the Millennium Live podcast, hear from Vidya Drego, VP of Marketing at SmithRx, as she breaks down a new class of modern pharmacy benefits manager (PBM) and the dependable, straightforward, open-book savings they offer. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    28min | Published on August 19, 2025

  • 🎙️ Episode 336 | Shining a Light on Supply Chain Transparency: Combating Forced Labor with Sayari cover
    🎙️ Episode 336 | Shining a Light on Supply Chain Transparency: Combating Forced Labor with Sayari cover
    🎙️ Episode 336 | Shining a Light on Supply Chain Transparency: Combating Forced Labor with Sayari

    In this critical episode of Millennium Live, we sit down with Colby Potter, Analyst at Sayari, to explore the rising urgency of tackling forced labor risks in global supply chains. And with complex regulations in the U.S. and abroad Canada’s S-211, companies are certainly facing growing pressure to not just understand their suppliers—but also reshaping supply chain due diligence. Key Topics Include: Regulatory developments on the horizon, including in the EU and Canada Real-world examples of hidden supplier risks Practical steps for companies beginning their forced labor risk mitigation journey Whether you're just beginning to address these challenges or refining a mature compliance strategy we hope you enjoy this episode & learn a thing or two about how your organization can gain the visibility it needs to stay ahead of regulatory pressure and uphold ethical standards in an increasingly complex global landscape. 📍Millennium Live is available wherever you get your podcasts. 🔗 Learn more about Sayari at sayari.com (http://sayari.com) Hosted by Ausha. See ausha.co/privacy-policy for more information.

    31min | Published on August 13, 2025

  • 🎙️ Episode 335 | Email Marketing: Extracting More Juice From The Squeeze cover
    🎙️ Episode 335 | Email Marketing: Extracting More Juice From The Squeeze cover
    🎙️ Episode 335 | Email Marketing: Extracting More Juice From The Squeeze

    Welcome back to the Millennium Alliance Podcast, where today’s most innovative minds come together to share bold ideas, strategies, and actionable insights for transforming the digital enterprise. On this episode, ahead of our Transformational CMO Assembly, we're exploring a marketing channel that's often underestimated but consistently outperforms: Email marketing. We're pleased to welcome our guests from our awesome partner - Validity: Guy Hanson, Vice President of Customer Engagement, and Danielle Gallant, Senior Email Strategist. Together, they going to be unpacking one of the most pressing questions in digital marketing today: How do you get C-level executives to truly understand—and invest in—the value of email? Danielle breaks down the tools and strategies marketers can use to make email’s impact crystal clear, from revenue contribution and brand awareness. Guy takes us deeper into KPIs that move the needle, from subscriber lifetime value to accessibility, and reveals how AI is reshaping the future of email performance. Join us for an insightful discussion on #millenniumlive ! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    38min | Published on August 4, 2025

  • 🎙️ Episode 334 | Retail Resilience: Why Process, Attribution, and AI Are the New Power Trio cover
    🎙️ Episode 334 | Retail Resilience: Why Process, Attribution, and AI Are the New Power Trio cover
    🎙️ Episode 334 | Retail Resilience: Why Process, Attribution, and AI Are the New Power Trio

    This episode explores the critical intersection of retail operations, product data and AI, while unpacking how optimizing business processes, improving product attribution for compliance, and leveraging AI for smarter conversions are reshaping the future of retail. We’re thrilled to be joined once again by Arnjah Dillard, a retail industry expert with 30+ years of experience transforming how retailers manage their data, products, and processes. Arnjah shares how optimizing areas like product or supplier workflows can drive measurable improvements, and why now is the time to rethink business operations & data compliance. As retailers rush to adopt AI, the quality of foundational product data becomes critical—AI is only as effective as the data it relies on. So whether you're a leader in tech, merchandising, or strategy, this conversation offers practical insights for navigating today’s evolving landscape. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    24min | Published on July 31, 2025

  • 🎙️ Episode 333 | Breaking the Black Box: Solving Payers’ Biggest Payment Integrity Challenges cover
    🎙️ Episode 333 | Breaking the Black Box: Solving Payers’ Biggest Payment Integrity Challenges cover
    🎙️ Episode 333 | Breaking the Black Box: Solving Payers’ Biggest Payment Integrity Challenges

    This week on Millennium Live, we’re diving deep into one of the most complex — and costly — issues facing health plans today: payment integrity. Matt Akromis, VP of Client Success at AMPS, joins the podcast to break open the "black box" of traditional payment integrity systems and explain why many payers are unknowingly leaking millions. Matt reveals the industry shifts making payment integrity is more essential than ever, the blind spots in legacy solutions, and the critical importance of reviewing high-dollar claims before they’re paid. He shares real-world results from AMPS’ innovative tools, highlighting ClaimInsight. If you’re evaluating vendors, worried about hidden inefficiencies, or just want to stay ahead of emerging trends in claims management, you'll learn what makes AMPS’ approach smarter, more accurate and why health plans should think twice before sticking with the status quo. This isn’t just another talk about cost containment — it’s a candid conversation about taking control, gaining visibility, and building smarter, more defensible payment integrity strategies. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    30min | Published on July 24, 2025

  • 🎙️ Episode 332 | Beyond Transactions: Unlocking Sustainable Growth & CLV with Deep Personalization cover
    🎙️ Episode 332 | Beyond Transactions: Unlocking Sustainable Growth & CLV with Deep Personalization cover
    🎙️ Episode 332 | Beyond Transactions: Unlocking Sustainable Growth & CLV with Deep Personalization

    This episode of MillenniumLive explores how leading retail brands are moving "Beyond Segmentation" to cultivate deep, lasting customer relationships. We're thrilled to be joined by Lara Compton, SVP of Global Marketing at SheerID, whose insights are transforming how retail brands approach personalization and customer engagement. Drawing from a recent roundtable at the Transformational CMO Assembly, Lara delves into personalization strategies that drive new acquisitions, foster loyalty, and maximize Customer Lifetime Value (CLV).  We'll discuss how brands are strategically orchestrating customer journeys with innovative, non-transactional initiatives. Discover the vital role of technology infrastructure and unique KPIs for measuring tangible impact on loyalty and CLV. Lara also addresses ethical considerations for data privacy while building trust and brand affinity.  Tune in to gain insights for enduring growth in a truly customer-centric era. Thanks for listening to another episode of MillenniumLive, where we bring you exclusive conversations with the most forward-thinking leaders transforming the digital enterprise. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    33min | Published on July 16, 2025

  • 🎙️ Episode 331 | Brand Gravity: Rewriting the B2B Growth Playbook for a Funnel-Free Future cover
    🎙️ Episode 331 | Brand Gravity: Rewriting the B2B Growth Playbook for a Funnel-Free Future cover
    🎙️ Episode 331 | Brand Gravity: Rewriting the B2B Growth Playbook for a Funnel-Free Future

    In this special MillenniumLive episode, we’re joined by Lisa Cole of 2X to unpack one of the most important shifts happening in B2B marketing today—moving from a funnel-obsessed model to one built on pull, not push. Lisa introduces the concept of Brand Gravity, the centerpiece of her new book, and a compelling answer to the fatigue many marketing leaders feel in chasing leads that never convert. She explores how companies can create “digital mass” by investing in three pillars—content, credibility, and community—to attract modern buyers who are invisible in traditional funnels but very much in control. From debunking outdated lead-gen habits to sharing how top brands are building long-term momentum, this episode is a must-listen for CMOs who are ready to ditch the hamster wheel and embrace a smarter, stickier model of growth. Key Themes: Why the traditional B2B funnel is breaking down Brand Gravity and the power of digital mass The new growth stack: content, credibility, and community Shifting internal mindsets from chasing leads to attracting buyers Measuring long-term brand momentum in a short-term world Hosted by Ausha. See ausha.co/privacy-policy for more information.

    53min | Published on July 9, 2025

  • 1
    2

    ...

    34