Last week, I didn’t just conduct an interview but I experienced a true masterclass.

I had the privilege of speaking with  Birgit Klohs, a legend in business development, who has helped drive over $5 billion in investments by intentionally developing an entire region.

In a time of global uncertainty, these are the lessons I will carry with me:
- When settling in a country, build an ecosystem — people, institutions, and organizations that help you grow
- Network with purpose and invest in community-driven economic development, globally
- Be consistent — growth is a long game
- Surround yourself with mentors and peers who challenge and elevate you
- Seize opportunities when they appear
- Pay close attention to cultural pitfalls — they can be extremely costly
- And above all: do not quit

So what truly attracts businesses and creates virtuous, sustainable economic growth in challenging times?

Listen to Birgit’s powerful insights on how she contributed to the development of West Michigan, a region with deep historical roots dating back to its French origins. She shares the key ingredients for steady growth — and the mistakes leaders must avoid.

🎧 A conversation not to be missed.


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