Mission First - Entrepreneurs for future

28. STORYTELLING How to use stories to reach 115M people without ads and collect 1.7M€+ of donations (Paul Goodenough, Rewriting Extinction)

1h11 | 05/04/2022

Description

TODAY'S EPISODE

How can we make people more aware of the extinction risks on the animals of this world, get people to care about it, to change, and also to raise money to protect these animals?

My guest today, Paul Goodenough realized that environmentalism is too often not something on the menu. People are too caught up in their everyday lives, they don’t have the time, they do not know how to help.

So he came up with Rewriting Extinction, a comics book collection with stories to change the world. In a few frames, their comics help you understand the issue, relate to it, and get a tangible action you can take today.

Their mission is simple: change, protect, restore, inspire.

With his mission, Paul has managed to attract a panel of stars like the comedians Ricky Gervais, Andy Serkis (Gollum from Lord of the Rings for those who don’t know), Jane Goodall, Peter Gabriel, and in total more than 300 creators to contribute to these stories.

Without spending a penny on ads, Rewriting Extinction managed to reach 115M people and collected 1’480’000 pounds in donations.

💡Paul is a great producer and a storyteller so in this episode we discussed about:

How to build a brand, with no media investment
How to get a lineup of stars to join your mission
How to get big media attention without paid PR
How to tell an emotional story that anyone can understand (and how he organized his brainstorming sessions to create these stories).

Are you ready? Let’s go!

Resources:

Paul Goodenough Linkedin

Rewriting Extinction site

Books:

Don’t make me think by Steve Krug

Business Model Generation by Alexander Osterwalde, Yves Pigneur

The dog comics discussed in the episode

⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️

= 10 episodes of less than 10 minutes to download and listen to here.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Chapters

Mission First episode 28 Paul Goodenough Rewriting Extinction
0sec
Don't try and get stars to care about your mission. Find the stars who are already aligned to it and actively want to help.
18min
What would make me stop scrolling? Media loves a new angle
24min
Video brainstorming session
28min
Relate the story to the lives of the audience
36min
Give your character a voice
39min
Don't make your story worthy or overly intellectual
41min
Don't assume people care like you do
45min
Don't give up, storytelling isn't a science
50min

About Mission First - Entrepreneurs for future

DONT MISS OUR BEST OF SEASON 1: 10 audio episodes shorter than 10 minutes with the best entrepreneurship advice of the first season! Visit GTImpact.com to download or listen to this best of series.

Welcome to Mission First, the podcast to learn from successful entrepreneurs who are building a sustainable future for our planet and its people! Growing a company that aims at having a sustainable impact is not easy! That’s why I created Mission First.

In each episode, I interview one entrepreneur with a company mission related to the Sustainable Development Goals 2030. Our guests are entrepreneurs who have recently gone through these difficult first years successfully.

Together we discuss their challenges and what they have learned on the way. We go into detail, with a specific focus on company culture, leadership, financing, growth and business strategy.

That way you learn hands-on tips on how to build a better future and a successful company too.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mission First - Entrepreneurs for future

DONT MISS OUR BEST OF SEASON 1: 10 audio episodes shorter than 10 minutes with the best entrepreneurship advice of the first season! Visit GTImpact.com to download or listen to this best of series.

Welcome to Mission First, the podcast to learn from successful entrepreneurs who are building a sustainable future for our planet and its people! Growing a company that aims at having a sustainable impact is not easy! That’s why I created Mission First.

In each episode, I interview one entrepreneur with a company mission related to the Sustainable Development Goals 2030. Our guests are entrepreneurs who have recently gone through these difficult first years successfully.

Together we discuss their challenges and what they have learned on the way. We go into detail, with a specific focus on company culture, leadership, financing, growth and business strategy.

That way you learn hands-on tips on how to build a better future and a successful company too.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

TODAY'S EPISODE

How can we make people more aware of the extinction risks on the animals of this world, get people to care about it, to change, and also to raise money to protect these animals?

My guest today, Paul Goodenough realized that environmentalism is too often not something on the menu. People are too caught up in their everyday lives, they don’t have the time, they do not know how to help.

So he came up with Rewriting Extinction, a comics book collection with stories to change the world. In a few frames, their comics help you understand the issue, relate to it, and get a tangible action you can take today.

Their mission is simple: change, protect, restore, inspire.

With his mission, Paul has managed to attract a panel of stars like the comedians Ricky Gervais, Andy Serkis (Gollum from Lord of the Rings for those who don’t know), Jane Goodall, Peter Gabriel, and in total more than 300 creators to contribute to these stories.

Without spending a penny on ads, Rewriting Extinction managed to reach 115M people and collected 1’480’000 pounds in donations.

💡Paul is a great producer and a storyteller so in this episode we discussed about:

How to build a brand, with no media investment
How to get a lineup of stars to join your mission
How to get big media attention without paid PR
How to tell an emotional story that anyone can understand (and how he organized his brainstorming sessions to create these stories).

Are you ready? Let’s go!

Resources:

Paul Goodenough Linkedin

Rewriting Extinction site

Books:

Don’t make me think by Steve Krug

Business Model Generation by Alexander Osterwalde, Yves Pigneur

The dog comics discussed in the episode

⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️

= 10 episodes of less than 10 minutes to download and listen to here.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Chapters

Mission First episode 28 Paul Goodenough Rewriting Extinction
0sec
Don't try and get stars to care about your mission. Find the stars who are already aligned to it and actively want to help.
18min
What would make me stop scrolling? Media loves a new angle
24min
Video brainstorming session
28min
Relate the story to the lives of the audience
36min
Give your character a voice
39min
Don't make your story worthy or overly intellectual
41min
Don't assume people care like you do
45min
Don't give up, storytelling isn't a science
50min

About Mission First - Entrepreneurs for future

DONT MISS OUR BEST OF SEASON 1: 10 audio episodes shorter than 10 minutes with the best entrepreneurship advice of the first season! Visit GTImpact.com to download or listen to this best of series.

Welcome to Mission First, the podcast to learn from successful entrepreneurs who are building a sustainable future for our planet and its people! Growing a company that aims at having a sustainable impact is not easy! That’s why I created Mission First.

In each episode, I interview one entrepreneur with a company mission related to the Sustainable Development Goals 2030. Our guests are entrepreneurs who have recently gone through these difficult first years successfully.

Together we discuss their challenges and what they have learned on the way. We go into detail, with a specific focus on company culture, leadership, financing, growth and business strategy.

That way you learn hands-on tips on how to build a better future and a successful company too.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Mission First - Entrepreneurs for future

DONT MISS OUR BEST OF SEASON 1: 10 audio episodes shorter than 10 minutes with the best entrepreneurship advice of the first season! Visit GTImpact.com to download or listen to this best of series.

Welcome to Mission First, the podcast to learn from successful entrepreneurs who are building a sustainable future for our planet and its people! Growing a company that aims at having a sustainable impact is not easy! That’s why I created Mission First.

In each episode, I interview one entrepreneur with a company mission related to the Sustainable Development Goals 2030. Our guests are entrepreneurs who have recently gone through these difficult first years successfully.

Together we discuss their challenges and what they have learned on the way. We go into detail, with a specific focus on company culture, leadership, financing, growth and business strategy.

That way you learn hands-on tips on how to build a better future and a successful company too.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Chapters

Mission First episode 28 Paul Goodenough Rewriting Extinction

Don't try and get stars to care about your mission. Find the stars who are already aligned to it and actively want to help.

What would make me stop scrolling? Media loves a new angle

Video brainstorming session

Relate the story to the lives of the audience

Give your character a voice

Don't make your story worthy or overly intellectual

Don't assume people care like you do

Don't give up, storytelling isn't a science

Chapters

Mission First episode 28 Paul Goodenough Rewriting Extinction

Don't try and get stars to care about your mission. Find the stars who are already aligned to it and actively want to help.

What would make me stop scrolling? Media loves a new angle

Video brainstorming session

Relate the story to the lives of the audience

Give your character a voice

Don't make your story worthy or overly intellectual

Don't assume people care like you do

Don't give up, storytelling isn't a science

Chapters

Mission First episode 28 Paul Goodenough Rewriting Extinction

Don't try and get stars to care about your mission. Find the stars who are already aligned to it and actively want to help.

What would make me stop scrolling? Media loves a new angle

Video brainstorming session

Relate the story to the lives of the audience

Give your character a voice

Don't make your story worthy or overly intellectual

Don't assume people care like you do

Don't give up, storytelling isn't a science

Chapters

Mission First episode 28 Paul Goodenough Rewriting Extinction

Don't try and get stars to care about your mission. Find the stars who are already aligned to it and actively want to help.

What would make me stop scrolling? Media loves a new angle

Video brainstorming session

Relate the story to the lives of the audience

Give your character a voice

Don't make your story worthy or overly intellectual

Don't assume people care like you do

Don't give up, storytelling isn't a science