Only 15% of old phones get recycled.And that’s not the biggest problem. When you get your new phone in your hand, most of the harm has already been done. 70 - 80 % of the phone’s footprint is in the making, not in the usage.If we use our phones longer, less resources are needed for their production. And there will be less electronics waste.But how do you design a phone for circularity and longevity?Fairphone managed to create and grow a phone company with a circular and fair model:A phone easy to repair100% electronic waste neutralMade in fair factoriesRepairable, sustainable, ethically sourcedIt all started with a campaign back in 2011.Bas van Abel, founder of Fairphone, was raising awareness around conflict minerals and mining practices in the electronics industry. They came up with the idea of a made-up, non-existing Fairphone.People loved the concept so much: they got 30,000 people on the pre-order list.That first year Fairphone made a turnover of 16M euro. They became the fastest-growing technology start-up in Europe.Fairphone was officially launched in 2013 and today they have:- 40M euro turnover- sold 500,000 Fairphones- released 5 phone versions- 150 employees across the worldListen to the episode with Bas van Abel, founder, board member, and ex-CEO of Fairphone, to learn How to balance a sustainable mission with a profitable business model, while taking care of your health as a founderIn this episode you will learn:- How to operate a circular business model and make it fair- How Fairphone found their product-market fit through campaigning- What conflict minerals are and the complexity of the supply chain needed to make a phone- How to make the supply chain as fair as possible- How they managed to set up the Fair Cobalt Alliance- What makes Fairphone fair?- How to create a business model that supports a longevity mission and is profitable at the same time- How to move from an old to a new reality through the theory of change and set impact milestones- How steward-ownership can help to have a healthier relationship with your stakeholders- When is the right time to raise VC- How to hire a management team- How Bas went into a big burn-out and how to take care of your personal health as a founderWatch the full episode on YouTube - https://youtu.be/FwXlWn-PJ8AResources:Bas van Abel LinkedIn (https://www.linkedin.com/in/basvanabel/?originalSubdomain=nl)Fairphone website (https://www.fairphone.com/)Books recommendation:The Hard Thing About Hard Things (https://www.goodreads.com/book/show/18176747-the-hard-thing-about-hard-things?ac=1&from_search=true&qid=1VFxQnln5A&rank=1) by Ben HorowitzThe Human Condition (https://www.goodreads.com/book/show/127227.The_Human_Condition?from_search=true&from_srp=true&qid=AJdg7u9BH3&rank=1) by Hannah Arendt===Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation (https://gtimpact.com/case-study-3-key-steps-linkedin-personal-branding/)  ===Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here (https://winning-musician-9615.ck.page/dfd3862aa7) Follow us:LinkedIn - follow us on LinkedIn (https://www.linkedin.com/company/mission-first-podcast/) YouTube - follow us on YouTube (https://www.youtube.com/channel/UCrbCqqKRNM5v3UE4QJhKdeg) Instagram - follow us on Instagram (https://www.instagram.com/missionfirstpodcast/) TikTok - follow us on TikTok (https://www.tiktok.com/@missionfirstpodcast)  Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this Best of episode, Philippe Birker, co-founder of Climate Farmers, debunks two of the biggest myths around regenerative agriculture: you cannot feed the world with it and scaling regenerative culture cannot be done. Listen to the episode to learn what are the challenges regenerative agriculture farmers face and how Climate Farmers is helping them transition.Sounds interesting? Then go and listen to the full episode with Philippe about What is regenerative agriculture? How do you put impact first with an economic model focused on growth? And how to choose and prepare best for an accelerator program? Listen to the full episode here - https://smartlink.ausha.co/mission-first/38-feeding-the-world-with-regenerative-agriculture-with-philippe-birker-climate-farmersWatch the full episode on YouTube - https://youtu.be/kCHCY9ZTgZkResources:Philippe Linkedin (https://www.linkedin.com/in/philippe-birker-94960014/?originalSubdomain=de)Climate Farmers website (https://www.climatefarmers.org/)===Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation (https://gtimpact.com/case-study-3-key-steps-linkedin-personal-branding/)  ===Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here (https://winning-musician-9615.ck.page/dfd3862aa7) Follow us:LinkedIn - follow us on LinkedIn (https://www.linkedin.com/company/mission-first-podcast/) YouTube - follow us on YouTube (https://www.youtube.com/channel/UCrbCqqKRNM5v3UE4QJhKdeg) Instagram - follow us on Instagram (https://www.instagram.com/missionfirstpodcast/) TikTok - follow us on TikTok (https://www.tiktok.com/@missionfirstpodcast)  Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this Best of episode, Sam Sutaria, CEO of WaterBear, shares his B2B2C community growth strategies. Learn what are the challenges of growing a B2C community while building the B2B partnership side of the business. Learn about the importance of shared values when creating collaborations and finding the right trustworthy partners.Listen to the full episode with Sam on: Setting a new standard for impact in media with WaterBear, the free “Netflix” of captivating films and thought-provoking seriesListen to the full episode here - https://smartlink.ausha.co/mission-first/setting-a-new-standard-for-impact-in-media-with-waterbear-the-free-netflix-of-captivating-filmsWatch the full episode on YouTube - https://www.youtube.com/watch?v=DtfX1tvgG24&t=12sResources:Sam’s LinkedIn (https://www.linkedin.com/in/sam-sutaria-a15a4368/)WaterBear website (https://www.waterbear.com/)Book recommendation: The Creative Act: A Way of Being (https://www.goodreads.com/book/show/60965426-the-creative-act) by Rick Rubin===Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation (https://gtimpact.com/case-study-3-key-steps-linkedin-personal-branding/)  ===Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here (https://winning-musician-9615.ck.page/dfd3862aa7) Follow us:LinkedIn - follow us on LinkedIn (https://www.linkedin.com/company/mission-first-podcast/) YouTube - follow us on YouTube (https://www.youtube.com/channel/UCrbCqqKRNM5v3UE4QJhKdeg) Instagram - follow us on Instagram (https://www.instagram.com/missionfirstpodcast/) TikTok - follow us on TikTok (https://www.tiktok.com/@missionfirstpodcast)  Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this Best of episode, Tessa Clarke, co-founder & CEO of Olio, shares her experience with the different strategies for influencing consumer behavior they’ve used. Learn how Olio flipped communications and instead of talking about the global impact, they lead with the personal as a driver for change. Tessa also described how you can harvest behavioral psychology for positive impact and use different levers to nudge people to take the behavior that you want.Listen to the full episode with Tessa to learn also: How to define a new business model? And how to fundraise as a female co-founded business? Listen to the full episode here - https://smartlink.ausha.co/mission-first/40-150-million-meals-saved-how-to-grow-a-food-sharing-app-with-tessa-clarke-olioWatch the full episode on YouTube - https://youtu.be/R9KRy2eTyWcResources:Tessa’s LinkedIn (https://www.linkedin.com/in/tecook/)Olio website (https://olioapp.com/en/)Book recommendation:Crossing the Chasm (https://www.goodreads.com/en/book/show/61329) by Geoffrey A. MooreThe Mom Test (https://www.goodreads.com/book/show/52283963-the-mom-test?ref=nav_sb_noss_l_12) by Rob FitzpatrickThe Lean Startup (https://www.goodreads.com/book/show/10127019-the-lean-startup?ref=nav_sb_ss_1_16) by Eric Ries===Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation (https://gtimpact.com/case-study-3-key-steps-linkedin-personal-branding/)  ===Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here (https://winning-musician-9615.ck.page/dfd3862aa7) Follow us:LinkedIn - follow us on LinkedIn (https://www.linkedin.com/company/mission-first-podcast/) YouTube - follow us on YouTube (https://www.youtube.com/channel/UCrbCqqKRNM5v3UE4QJhKdeg) Instagram - follow us on Instagram (https://www.instagram.com/missionfirstpodcast/) TikTok - follow us on TikTok (https://www.tiktok.com/@missionfirstpodcast)  Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this Best of episode, Nathan Bonnisseau, co-founder of Plan A, shares two key frameworks for building a successful brand: The Mountain of Tomorrow and How Wow Now. We then explore the topic of how to create a crisp brand that all employees and external stakeholders understand.From the full episode, you will learn from Nathsn's experience how to build a sustainable brand without greenwashing and turn your employees into brand ambassadors.Listen to the full episode here - https://smartlink.ausha.co/mission-first/37-how-to-build-a-sustainable-brand-backed-by-science-without-greenwashingWatch the full episode on YouTube - https://www.youtube.com/watch?v=yektDUiKtaE&t=1sResources:Nathan Bonnisseau LinkedIn (https://www.linkedin.com/in/nathanbonnisseau/)Plan A website (https://plana.earth/)===Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation (https://gtimpact.com/case-study-3-key-steps-linkedin-personal-branding/)  ===Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here (https://winning-musician-9615.ck.page/dfd3862aa7) Follow us:LinkedIn - follow us on LinkedIn (https://www.linkedin.com/company/mission-first-podcast/) YouTube - follow us on YouTube (https://www.youtube.com/channel/UCrbCqqKRNM5v3UE4QJhKdeg) Instagram - follow us on Instagram (https://www.instagram.com/missionfirstpodcast/) TikTok - follow us on TikTok (https://www.tiktok.com/@missionfirstpodcast)  Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this Best of episode, Timothée Parrique, PhD in economics specializing in degrowth and post-growth theories, shares why the current way we measure GDP is a poor indicator of the quality of life. It's an indicator that was created in the 1930s and does not reflect the social well-being of the people and the eco state of the planet. We then go to discuss what "value" means today and what should be the real factors that bring value to the economy and the well-being of the people.Listen to the full episode here - https://smartlink.ausha.co/mission-first/36-why-green-growth-is-a-myth-and-how-does-degrowth-apply-to-green-entrepreneurship-and-to-our-futureWatch the full episode on YouTube - https://www.youtube.com/watch?v=26I8i8bRWroResources:Timothée Parrique LinkedIn (https://www.linkedin.com/in/timoth%C3%A9e-parrique-7b593450/)Timothée’s website (https://timotheeparrique.com/)Timothée’s book Ralentir ou péri (https://www.seuil.com/ouvrage/ralentir-ou-perir-timothee-parrique/9782021508093) ===Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation (https://gtimpact.com/case-study-3-key-steps-linkedin-personal-branding/)  ===Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here (https://winning-musician-9615.ck.page/dfd3862aa7) Follow us:LinkedIn - follow us on LinkedIn (https://www.linkedin.com/company/mission-first-podcast/) YouTube - follow us on YouTube (https://www.youtube.com/channel/UCrbCqqKRNM5v3UE4QJhKdeg) Instagram - follow us on Instagram (https://www.instagram.com/missionfirstpodcast/) TikTok - follow us on TikTok (https://www.tiktok.com/@missionfirstpodcast)  Hosted by Ausha. See ausha.co/privacy-policy for more information.

If you are into nature tech, greentech, regenerative economy, product-market fit. This episode is for you.Is it possible to make economy regenerative? Can we make e-commerce, fintech and other digital sectors more sustainable? And prove it.Handprint are on a mission to regenerate the planet with the help of digital technology and partnerships. They want to change the narrative and convert our extractive economy to an economy that benefits nature.They do exactly what it says on the label - they help companies increase their handprint, the sum of their positive impact on the world’s environmental and social ecosystems.Their platform provides nature credits. A nature credit assigns a value to nature’s services, like that companies are not just reducing their environmental footprint, but they are also helping to regenerate and preserve nature.Mathias Boissonot is the co-founder & CEO of Handprint and he always had a “let’s hack it” attitude. That is why he set on a challenge to tackle environmental issues with digital technology.So far Handprint:✨ has funded 2.5 million m2 of ecosystems✨ generates 6-figure revenue monthly✨ has attracted big financial institutions as clients✨ has 25 FTEsIn this episode, we dove into how to find a new product market fit and how to get big contracts within the fintech industry In this episode you’ll learn:- How to use new digital technologies to benefit sustainable development- How to find a product-market fit- How to run a pilot and still make a profit- How to attract big companies as clients with a positive mission- How to close sales (even w/o a commercial background)- Benefits of lead magnets - How to convert climate action into a winning company strategy resulting in ROI- How to develop an engagement strategy for brand ambassadorsWatch the full episode on YouTube - https://youtu.be/BKnuNHuEoVoResources:Mathias’s LinkedIn (https://www.linkedin.com/in/boissonot/?originalSubdomain=sg)Handprint website (https://handprint.tech/about-handprint/)Obviously Awesome (https://www.goodreads.com/book/show/45166937-obviously-awesome?ac=1&from_search=true&qid=tWJxsxMoz4&rank=1) by April Dunford===Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation (https://gtimpact.com/case-study-3-key-steps-linkedin-personal-branding/)  ===Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here (https://winning-musician-9615.ck.page/dfd3862aa7) Follow us:LinkedIn - follow us on LinkedIn (https://www.linkedin.com/company/mission-first-podcast/) YouTube - follow us on YouTube (https://www.youtube.com/channel/UCrbCqqKRNM5v3UE4QJhKdeg) Instagram - follow us on Instagram (https://www.instagram.com/missionfirstpodcast/) TikTok - follow us on TikTok (https://www.tiktok.com/@missionfirstpodcast)  Hosted by Ausha. See ausha.co/privacy-policy for more information.

If you are into clinical research, life science, pivoting, founder sales or company culture. This episode is for you.If you could do just one thing that would impact the lives of one million people, what would it be?This question nudged Maya to find a solution to help people.Millions of patients around the world need treatment, but they do not know if it exists and how can they get it. At the same time new drugs and therapies are available for free in clinical trials.FindMeCure bridges the gap between patients and clinical trials.Building any medical or pharmaceutical product is one of the hardest things you can do, because it's an extremely regulated market. Then add building a marketplace on top of that with a typical chicken and egg problem, and you are facing a very difficult challenge. But my guest overcame that challenge.Maya Zlatanova is the CEO and Co-founder of FindMeCure. She is also developing TrialHub, a platform that empowers doctors and researchers with data intelligence to plan over 6000 successful clinical trials.They have helped two million patients to search for clinical trials and have doubled their team size from 10 at the beginning of the year, to currently 25 FTEs.Today we are going to talk about 💡How to pivot, how to get to product market fit and how to deal with clients in the highly regulated clinical trials industry 💡You will also learn:- What’s the difference between recruited and supported patients in clinical trials- How to do a mom test- What are the challenges in clinical research and how to navigate the corporate structure- Maya’s founder-led sales tips- How to create good team cultureWatch the full episode on YouTube - https://youtu.be/GhRe0zKKMtoResources:Maya Zlatanova LinkedIn (https://www.linkedin.com/in/mayazlatanova/)FindMiCure website (https://www.findmecure.com/)TrialHub website (https://trialhub.com/)The Medici Effect (https://www.goodreads.com/book/show/255132.The_Medici_Effect?ac=1&from_search=true&qid=lwfCy5GOQn&rank=1) by Frans Johansson===Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation (https://gtimpact.com/case-study-3-key-steps-linkedin-personal-branding/)  ===Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here (https://winning-musician-9615.ck.page/dfd3862aa7) Follow us:LinkedIn - follow us on LinkedIn (https://www.linkedin.com/company/mission-first-podcast/) YouTube - follow us on YouTube (https://www.youtube.com/channel/UCrbCqqKRNM5v3UE4QJhKdeg) Instagram - follow us on Instagram (https://www.instagram.com/missionfirstpodcast/) TikTok - follow us on TikTok (https://www.tiktok.com/@missionfirstpodcast)  Hosted by Ausha. See ausha.co/privacy-policy for more information.

What if, for once a year, corporate business leaders, innovators, investors, and activists come together, not as enemies, but as collaborators for change? Picture an event on impact and environment that leaves you not with despair, but with hope and concrete actions that could be taken.That's the essence of ChangeNow, the world's largest impact summit, besides the COPs, where the goal is not just to highlight the problems but to showcase real solutions and mobilize businesses to change.Kevin Tayebaly, is one of the co-founders and the Chief Development Officer of ChangeNow. He takes care of all the relationships with the international delegations, and the investor relationship. And before ChangeNow, he has created three companies.ChangeNOW started as a small gathering in 2017 with just 2’000 participants and in a bit over 6 years it grew into an event with:- 35’000 attendees from 120 countries- 1’000+ C-level decision-makers- 1’200 investors- and a team of 35 people who take care of the event organizationNo co-founder of ChangeNow is actually from the event industry. That's probably how they managed to come up with such a new business model and to scale this event so quickly.Learn from Kevin’s experience 💡 How to gather 35,000 changemakers to accelerate environmental and social change 💡You will also learn:- How to select partners for your event whose mission and impact is in line with your company’s DNA- the strategies they used to scale the event- the hardest part about scaling up- How do you bring together tech, corporate and activism with a positive outcome?- How can we influence and change the systemWatch the full episode on YouTube - https://youtu.be/er_osxVVxnkResources:Kevin Tayebaly LinkedIn (https://www.linkedin.com/in/kevintayebaly/?originalSubdomain=fr)ChangeNOW website (https://www.changenow.world/)===Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation (https://gtimpact.com/case-study-3-key-steps-linkedin-personal-branding/)  ===Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here (https://winning-musician-9615.ck.page/dfd3862aa7) Follow us:LinkedIn - follow us on LinkedIn (https://www.linkedin.com/company/mission-first-podcast/) YouTube - follow us on YouTube (https://www.youtube.com/channel/UCrbCqqKRNM5v3UE4QJhKdeg) Instagram - follow us on Instagram (https://www.instagram.com/missionfirstpodcast/) TikTok - follow us on TikTok (https://www.tiktok.com/@missionfirstpodcast)  Hosted by Ausha. See ausha.co/privacy-policy for more information.

If you are into marketplace, apps, behavior psychology, food waste prevention. This episode is for you. What’s “the chicken and the egg dilemma” when it comes to marketplace?People looking for an item want to join your marketplace only if you have a wide offering.But sellers or people who want to share something only want to join your marketplace if you have a lot of people searching for something.So how do you manage to attract both sides in your marketplace? With whom do you start? How? And how do you attract investors too?It seems Tessa Clarke, co-founder & CEO of Olio, managed to crack this chicken-and-egg problem.“Why isn’t there an app for that?” was the thought that sparked the creation of Olio when Tessa faced the hard decision of whether to throw away food or smuggle it.Some market research and a lot of trials and errors later, now the 2015-founded company has:- 7М users around the world- 104k volunteers rescuing unsold food- 57k ambassadors spreading the word- 150M portions of food sharedOlio’s motto is “Share more, waste less” and so they do. Their mission is to solve the climate crisis by solving the problem of waste in our homes and local communities. It is a local sharing app for passing on things you don't need to people who live nearby, from food and clothes to books and toys. It helps to turn your useless into someone else useful and helps fight waste.In this episode, we went over 💡 How to drive consumer behavior change at scale? How to define a new business model? And how to fundraise as a female co-founded business?💡In this episode you will learn:- How they used WhatsApp to run a proof of concept?- How to solve the cold start problem of a marketplace?- Tessa’s 3 tips for setting up a marketplace- How to drive consumer behavior change at scale?- The EAST behavior change model- How to find your early adopters?- Why monetize your product at a later stage- How to get comfortable with failure and experimenting- Fundraising for female cofounded businessWatch the full episode on YouTube - https://youtu.be/R9KRy2eTyWcResources:Tessa’s LinkedIn (https://www.linkedin.com/in/tecook/)Olio website (https://olioapp.com/en/)Book recommendation:Crossing the Chasm (https://www.goodreads.com/en/book/show/61329) by Geoffrey A. MooreThe Mom Test (https://www.goodreads.com/book/show/52283963-the-mom-test?ref=nav_sb_noss_l_12) by Rob FitzpatrickThe Lean Startup (https://www.goodreads.com/book/show/10127019-the-lean-startup?ref=nav_sb_ss_1_16) by Eric RiesDana Kanze’s TED talk (https://www.ted.com/talks/dana_kanze_the_real_reason_female_entrepreneurs_get_less_funding): The real reason female entrepreneurs get less funding===Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation (https://gtimpact.com/case-study-3-key-steps-linkedin-personal-branding/)  ===Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here (https://winning-musician-9615.ck.page/dfd3862aa7) Follow us:LinkedIn - follow us on LinkedIn (https://www.linkedin.com/company/mission-first-podcast/) YouTube - follow us on YouTube (https://www.youtube.com/channel/UCrbCqqKRNM5v3UE4QJhKdeg) Instagram - follow us on Instagram (https://www.instagram.com/missionfirstpodcast/) TikTok - follow us on TikTok (https://www.tiktok.com/@missionfirstpodcast)  Hosted by Ausha. See ausha.co/privacy-policy for more information.