My Sales Day | Sales Storytelling: Making the Buyer the Hero

Description

What are the ingredients to a great sales pitch?

According to Matt Rosenberg, Principal Consultant at First Chair Marketing, they’re storytelling, collaboration, knowing how to find and use sales enablement help.

Matt shares insights with me from his experience leading sales solutions teams and working hand-in-hand with sellers as well as consulting for businesses with widely different sales cultures.

He discusses why team selling creates better outcomes, how sales enablement teams should (and shouldn’t) frame proposals, and why the best salespeople make the buyer the hero of the story.

From practical strategies to get enablement teams on your side to the importance of excitement and confidence in a sales pitch, this conversation is packed with insights every B2B seller needs.

Join us as we discuss:

[3:32] How to build your sales storytelling round your buyer
[9:49] Where sellers often struggle in their storytelling scripts
[20:14] Crafting a custom narrative that gets your buyer talking

For more My Sales Day, subscribe to the inspiring My Sales Day newsletter at mysalesday.io, follow the show on Apple Podcasts, Spotify, or search for “My Sales Day” in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About My Sales Day

Sales is hard...brutally hard.

And it's messy.

My Sales Day is a podcast BY Sellers, FOR Sellers.

I’m Michael Hess, Founder and Chief Seller Advocate of “My Sales Day”, and it's my job to make “the sales life” "less messy" for you...and of course, to help you excel and perform at your peak abilities.

My goal is to make your time here educational, inspirational, and actionable. And yeah, entertaining too…sales doesn’t have to be boring! Selling is fun too, so let’s have some of that here as well.

You'll get skill ideas, action items, and hugs.

Yes, hugs.

You need support and you don't often get it from inside your org, and you certainly don't get it from the street.

The goal of this show is that you walk away with ideas, confidence, and a whole lot of skip in your step.

And if you need more of this positivity in your sales day, be sure to read the MySalesDay email which you can get by subscribing at mysalesday.io.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About My Sales Day

Sales is hard...brutally hard.

And it's messy.

My Sales Day is a podcast BY Sellers, FOR Sellers.

Yes, hugs.

You need support and you don't often get it from inside your org, and you certainly don't get it from the street.

The goal of this show is that you walk away with ideas, confidence, and a whole lot of skip in your step.

And if you need more of this positivity in your sales day, be sure to read the MySalesDay email which you can get by subscribing at mysalesday.io.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

What are the ingredients to a great sales pitch?

According to Matt Rosenberg, Principal Consultant at First Chair Marketing, they’re storytelling, collaboration, knowing how to find and use sales enablement help.

Matt shares insights with me from his experience leading sales solutions teams and working hand-in-hand with sellers as well as consulting for businesses with widely different sales cultures.

He discusses why team selling creates better outcomes, how sales enablement teams should (and shouldn’t) frame proposals, and why the best salespeople make the buyer the hero of the story.

From practical strategies to get enablement teams on your side to the importance of excitement and confidence in a sales pitch, this conversation is packed with insights every B2B seller needs.

Join us as we discuss:

[3:32] How to build your sales storytelling round your buyer
[9:49] Where sellers often struggle in their storytelling scripts
[20:14] Crafting a custom narrative that gets your buyer talking

For more My Sales Day, subscribe to the inspiring My Sales Day newsletter at mysalesday.io, follow the show on Apple Podcasts, Spotify, or search for “My Sales Day” in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About My Sales Day

Sales is hard...brutally hard.

And it's messy.

My Sales Day is a podcast BY Sellers, FOR Sellers.

Yes, hugs.

You need support and you don't often get it from inside your org, and you certainly don't get it from the street.

The goal of this show is that you walk away with ideas, confidence, and a whole lot of skip in your step.

And if you need more of this positivity in your sales day, be sure to read the MySalesDay email which you can get by subscribing at mysalesday.io.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About My Sales Day

Sales is hard...brutally hard.

And it's messy.

My Sales Day is a podcast BY Sellers, FOR Sellers.

Yes, hugs.

You need support and you don't often get it from inside your org, and you certainly don't get it from the street.

The goal of this show is that you walk away with ideas, confidence, and a whole lot of skip in your step.

And if you need more of this positivity in your sales day, be sure to read the MySalesDay email which you can get by subscribing at mysalesday.io.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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Description

What are the ingredients to a great sales pitch?

According to Matt Rosenberg, Principal Consultant at First Chair Marketing, they’re storytelling, collaboration, knowing how to find and use sales enablement help.

Matt shares insights with me from his experience leading sales solutions teams and working hand-in-hand with sellers as well as consulting for businesses with widely different sales cultures.

He discusses why team selling creates better outcomes, how sales enablement teams should (and shouldn’t) frame proposals, and why the best salespeople make the buyer the hero of the story.

From practical strategies to get enablement teams on your side to the importance of excitement and confidence in a sales pitch, this conversation is packed with insights every B2B seller needs.

Join us as we discuss:

[3:32] How to build your sales storytelling round your buyer
[9:49] Where sellers often struggle in their storytelling scripts
[20:14] Crafting a custom narrative that gets your buyer talking

For more My Sales Day, subscribe to the inspiring My Sales Day newsletter at mysalesday.io, follow the show on Apple Podcasts, Spotify, or search for “My Sales Day” in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About My Sales Day

Sales is hard...brutally hard.

And it's messy.

My Sales Day is a podcast BY Sellers, FOR Sellers.

Yes, hugs.

You need support and you don't often get it from inside your org, and you certainly don't get it from the street.

The goal of this show is that you walk away with ideas, confidence, and a whole lot of skip in your step.

And if you need more of this positivity in your sales day, be sure to read the MySalesDay email which you can get by subscribing at mysalesday.io.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About My Sales Day

Sales is hard...brutally hard.

And it's messy.

My Sales Day is a podcast BY Sellers, FOR Sellers.

Yes, hugs.

You need support and you don't often get it from inside your org, and you certainly don't get it from the street.

The goal of this show is that you walk away with ideas, confidence, and a whole lot of skip in your step.

And if you need more of this positivity in your sales day, be sure to read the MySalesDay email which you can get by subscribing at mysalesday.io.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

What are the ingredients to a great sales pitch?

According to Matt Rosenberg, Principal Consultant at First Chair Marketing, they’re storytelling, collaboration, knowing how to find and use sales enablement help.

Matt shares insights with me from his experience leading sales solutions teams and working hand-in-hand with sellers as well as consulting for businesses with widely different sales cultures.

He discusses why team selling creates better outcomes, how sales enablement teams should (and shouldn’t) frame proposals, and why the best salespeople make the buyer the hero of the story.

From practical strategies to get enablement teams on your side to the importance of excitement and confidence in a sales pitch, this conversation is packed with insights every B2B seller needs.

Join us as we discuss:

[3:32] How to build your sales storytelling round your buyer
[9:49] Where sellers often struggle in their storytelling scripts
[20:14] Crafting a custom narrative that gets your buyer talking

For more My Sales Day, subscribe to the inspiring My Sales Day newsletter at mysalesday.io, follow the show on Apple Podcasts, Spotify, or search for “My Sales Day” in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About My Sales Day

Sales is hard...brutally hard.

And it's messy.

My Sales Day is a podcast BY Sellers, FOR Sellers.

Yes, hugs.

You need support and you don't often get it from inside your org, and you certainly don't get it from the street.

The goal of this show is that you walk away with ideas, confidence, and a whole lot of skip in your step.

And if you need more of this positivity in your sales day, be sure to read the MySalesDay email which you can get by subscribing at mysalesday.io.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About My Sales Day

Sales is hard...brutally hard.

And it's messy.

My Sales Day is a podcast BY Sellers, FOR Sellers.

Yes, hugs.

You need support and you don't often get it from inside your org, and you certainly don't get it from the street.

The goal of this show is that you walk away with ideas, confidence, and a whole lot of skip in your step.

And if you need more of this positivity in your sales day, be sure to read the MySalesDay email which you can get by subscribing at mysalesday.io.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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