Strategic Selling: Turn Challenging Buyers into Long-Term Clients | MySalesDay

Description

For sales leaders trying to stay afloat in tough markets, it’s not just about what you sell but how you engage reluctant clients.

Leah Corselli, VP of US West at The Independent, has spent over two decades building relationships with hard-to-reach buyers. Leah joined me to share the strategies that helped her turn challenging clients into long-term partners and close groundbreaking deals, including a multi-picture deal with Universal Pictures.

Learn how she leverages strategic selling by mobilizing teams and maintaining clear, consistent communication with both clients and colleagues.

Join us as we discuss:

[6:20] Closing a massive digital ad deal in the early days of the Internet
[13:40] How to get difficult buyers to work with you
[23:27] Why you can’t take the sales life personally

For more My Sales Day, subscribe to the inspiring My Sales Day newsletter at mysalesday.io, follow the show on Apple Podcasts, Spotify, or search for “My Sales Day” in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About MySalesDay

Sales is hard...brutally hard.

And it's messy.

My Sales Day is a podcast BY Sellers, FOR Sellers.

I’m Michael Hess, Founder and Chief Seller Advocate of “My Sales Day”, and it's my job to make “the sales life” "less messy" for you...and of course, to help you excel and perform at your peak abilities.

My goal is to make your time here educational, inspirational, and actionable. And yeah, entertaining too…sales doesn’t have to be boring! Selling is fun too, so let’s have some of that here as well.

You'll get skill ideas, action items, and hugs.

Yes, hugs.

You need support and you don't often get it from inside your org, and you certainly don't get it from the street.

The goal of this show is that you walk away with ideas, confidence, and a whole lot of skip in your step.

And if you need more of this positivity in your sales day, be sure to read the MySalesDay email which you can get by subscribing at mysalesday.io.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About MySalesDay

Sales is hard...brutally hard.

And it's messy.

My Sales Day is a podcast BY Sellers, FOR Sellers.

Yes, hugs.

You need support and you don't often get it from inside your org, and you certainly don't get it from the street.

The goal of this show is that you walk away with ideas, confidence, and a whole lot of skip in your step.

And if you need more of this positivity in your sales day, be sure to read the MySalesDay email which you can get by subscribing at mysalesday.io.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

For sales leaders trying to stay afloat in tough markets, it’s not just about what you sell but how you engage reluctant clients.

Learn how she leverages strategic selling by mobilizing teams and maintaining clear, consistent communication with both clients and colleagues.

Join us as we discuss:

[6:20] Closing a massive digital ad deal in the early days of the Internet
[13:40] How to get difficult buyers to work with you
[23:27] Why you can’t take the sales life personally

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About MySalesDay

Sales is hard...brutally hard.

And it's messy.

My Sales Day is a podcast BY Sellers, FOR Sellers.

Yes, hugs.

You need support and you don't often get it from inside your org, and you certainly don't get it from the street.

The goal of this show is that you walk away with ideas, confidence, and a whole lot of skip in your step.

And if you need more of this positivity in your sales day, be sure to read the MySalesDay email which you can get by subscribing at mysalesday.io.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About MySalesDay

Sales is hard...brutally hard.

And it's messy.

My Sales Day is a podcast BY Sellers, FOR Sellers.

Yes, hugs.

You need support and you don't often get it from inside your org, and you certainly don't get it from the street.

The goal of this show is that you walk away with ideas, confidence, and a whole lot of skip in your step.

And if you need more of this positivity in your sales day, be sure to read the MySalesDay email which you can get by subscribing at mysalesday.io.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Description

For sales leaders trying to stay afloat in tough markets, it’s not just about what you sell but how you engage reluctant clients.

Learn how she leverages strategic selling by mobilizing teams and maintaining clear, consistent communication with both clients and colleagues.

Join us as we discuss:

[6:20] Closing a massive digital ad deal in the early days of the Internet
[13:40] How to get difficult buyers to work with you
[23:27] Why you can’t take the sales life personally

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About MySalesDay

Sales is hard...brutally hard.

And it's messy.

My Sales Day is a podcast BY Sellers, FOR Sellers.

Yes, hugs.

You need support and you don't often get it from inside your org, and you certainly don't get it from the street.

The goal of this show is that you walk away with ideas, confidence, and a whole lot of skip in your step.

And if you need more of this positivity in your sales day, be sure to read the MySalesDay email which you can get by subscribing at mysalesday.io.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About MySalesDay

Sales is hard...brutally hard.

And it's messy.

My Sales Day is a podcast BY Sellers, FOR Sellers.

Yes, hugs.

You need support and you don't often get it from inside your org, and you certainly don't get it from the street.

The goal of this show is that you walk away with ideas, confidence, and a whole lot of skip in your step.

And if you need more of this positivity in your sales day, be sure to read the MySalesDay email which you can get by subscribing at mysalesday.io.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

For sales leaders trying to stay afloat in tough markets, it’s not just about what you sell but how you engage reluctant clients.

Learn how she leverages strategic selling by mobilizing teams and maintaining clear, consistent communication with both clients and colleagues.

Join us as we discuss:

[6:20] Closing a massive digital ad deal in the early days of the Internet
[13:40] How to get difficult buyers to work with you
[23:27] Why you can’t take the sales life personally

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About MySalesDay

Sales is hard...brutally hard.

And it's messy.

My Sales Day is a podcast BY Sellers, FOR Sellers.

Yes, hugs.

You need support and you don't often get it from inside your org, and you certainly don't get it from the street.

The goal of this show is that you walk away with ideas, confidence, and a whole lot of skip in your step.

And if you need more of this positivity in your sales day, be sure to read the MySalesDay email which you can get by subscribing at mysalesday.io.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About MySalesDay

Sales is hard...brutally hard.

And it's messy.

My Sales Day is a podcast BY Sellers, FOR Sellers.

Yes, hugs.

You need support and you don't often get it from inside your org, and you certainly don't get it from the street.

The goal of this show is that you walk away with ideas, confidence, and a whole lot of skip in your step.

And if you need more of this positivity in your sales day, be sure to read the MySalesDay email which you can get by subscribing at mysalesday.io.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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