In the first episode of season two of Net Positive Business, Guillaume Richard, founder and president of Oui Care, explores the growing importance of the care economy. As populations age and lifestyles evolve, personal and home care services are becoming essential while creating meaningful, local jobs that cannot be relocated. 

The episode examines how Oui Care places people at the heart of its business model through the “symmetry of attention”: to care properly for its customers, the company must first care for its employees. Training, career development, value sharing and trust therefore become genuine drivers of performance. 

The story of Émilie Touchard, who progressed from a frontline role to running her own agency, offers a concrete example of this approach. The episode concludes with a broader reflection on how value is measured: beyond financial performance, the care economy encourages companies to consider quality of life, social impact and their ability to support employees, customers and the wider community.

Ce podcast s’adresse à celles et ceux qui veulent comprendre comment intégrer le Net Positive au cœur de la vision, de la stratégie et des décisions, sans naïveté ni greenwashing, mais avec exigence, lucidité et ambition. 

Que vous soyez dirigeant, entrepreneur, investisseur, étudiant, alumni ou simplement curieux, Net Positive Business vous propose des clés de lecture, des outils et des récits pour penser l’entreprise autrement — et préparer l’économie de demain. 

Parce que le futur appartient aux entreprises qui choisissent de contribuer positivement ! 

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