What if everything is decided at the very beginning?

In this episode, we focus on a critical moment: company creation. The stage where foundational choices shape the company’s DNA and future trajectory.

In a world marked by planetary boundaries, rising societal expectations, and increasing regulatory pressure, one question stands out: can we still build businesses the old way?

With insights from Justine Soudier and Yasmine Machwate (EDHEC Business School), we explore a different approach: designing companies to be contributive from day one. Not perfect — but lucid.

Net Positive entrepreneurship is not a moral stance.
 It is a strategic one.

It means embedding impact into core decisions: the business model, governance structure, and growth trade-offs.

This episode explores:

·         The concept of ESG debt and why postponing impact creates future vulnerabilities

·         How to make trade-offs explicit rather than implicit

·         The ALIGN method, complementing Product-Market Fit with Alignment Fit

·         Kate Raworth’s Doughnut Economics framework

·         Paul Polman’s Net Positive vision

The underlying idea is clear:
 long-term performance depends on coherence.

Looking toward 2035, a new entrepreneurial culture may emerge — one that values longevity, resilience, and trust over pure speed and hypergrowth.

Building a Net Positive company is not about adding impact later.
 It is about designing strategy, structure, and purpose in alignment from the very start.

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.