Description
What if everything is decided at the very beginning?
In this episode, we focus on a critical moment: company creation. The stage where foundational choices shape the company’s DNA and future trajectory.
In a world marked by planetary boundaries, rising societal expectations, and increasing regulatory pressure, one question stands out: can we still build businesses the old way?
With insights from Justine Soudier and Yasmine Machwate (EDHEC Business School), we explore a different approach: designing companies to be contributive from day one. Not perfect — but lucid.
Net Positive entrepreneurship is not a moral stance.
It is a strategic one.
It means embedding impact into core decisions: the business model, governance structure, and growth trade-offs.
This episode explores:
· The concept of ESG debt and why postponing impact creates future vulnerabilities
· How to make trade-offs explicit rather than implicit
· The ALIGN method, complementing Product-Market Fit with Alignment Fit
· Kate Raworth’s Doughnut Economics framework
· Paul Polman’s Net Positive vision
The underlying idea is clear:
long-term performance depends on coherence.
Looking toward 2035, a new entrepreneurial culture may emerge — one that values longevity, resilience, and trust over pure speed and hypergrowth.
Building a Net Positive company is not about adding impact later.
It is about designing strategy, structure, and purpose in alignment from the very start.
Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.





