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Pest in Class: Expert Voices in Pest Management cover
Pest in Class: Expert Voices in Pest Management cover

Pest in Class: Expert Voices in Pest Management

Pest in Class: Expert Voices in Pest Management

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Pest in Class: Expert Voices in Pest Management cover
Pest in Class: Expert Voices in Pest Management cover

Pest in Class: Expert Voices in Pest Management

Pest in Class: Expert Voices in Pest Management

Subscribe

Description

The Pest In Class podcast from FieldRoutes is your destination for hearing insight, inspiration, and stories from fellow pest control industry leaders and entrepreneurs. Pest In Class host Amanda Salvatore will interview a new leader each episode as FieldRoutes celebrates the success of its customers while delivering software solutions to help them along their growth journey. 


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

The Pest In Class podcast from FieldRoutes is your destination for hearing insight, inspiration, and stories from fellow pest control industry leaders and entrepreneurs. Pest In Class host Amanda Salvatore will interview a new leader each episode as FieldRoutes celebrates the success of its customers while delivering software solutions to help them along their growth journey. 


Hosted by Ausha. See ausha.co/privacy-policy for more information.

30 episodes

    Season 1

  • How to Recruit and Retain Good People in Pest Control cover
    How to Recruit and Retain Good People in Pest Control cover
    How to Recruit and Retain Good People in Pest Control

    Hiring the right people for your pest control business is a marketing activity, not an HR one. You need to be intentional about attracting the right talent to your company. You also have to create the right message to put in front of the right people when they’re most apt to receive it. Retaining that talent is just as crucial as onboarding and training them.That motivated Ryan Englin (https://www.linkedin.com/in/ryanenglin/) to start his company in Nashville. He’s on a mission to help businesses in the pest control industry hire the right people with a process that gets repeatable results.He joins us on this episode of Pest in Class to talk about what his company, Core Matters (https://corematters.com/), specializes in, how to hire the right people, and some best practices for employee retention.Join us as we discuss:[04:35] Why recruitment is a marketing activity[09:06] How to hire the right people[19:00] How to ask for what you need and showcase what you can offer[39:54] Best practices for employee retentionCheck out these resources we mentioned during the podcast:Core Matters (https://corematters.com/) Titans of the Trades Podcast (https://corematters.com/podcasts/)Hire Better People Faster (https://www.amazon.com/Hire-Better-People-Faster-Attracting/dp/1544536178)Field Routes (https://www.fieldroutes.com/)You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or here (https://www.fieldroutes.com/resources/podcast). Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    50min | Published on June 11, 2024

  • The Growing Pains and Mistakes that Lead to Big Success in Pest Control cover
    The Growing Pains and Mistakes that Lead to Big Success in Pest Control cover
    The Growing Pains and Mistakes that Lead to Big Success in Pest Control

    From the outset, a pest control business might appear like an easy undertaking. What many don’t know or realize is that there’s more to it than meets the eye. It involves understanding the types of challenges and issues that each individual customer faces, introducing systems and processes to help the operation run seamlessly, and training staff regularly.In many cases, employees are also juggling multiple roles and responsibilities while organizing the expansion of their operations as well as coverage areas.Kyle Selbach (https://www.linkedin.com/in/kyleselbach/) personally believes that the more uncomfortable you get, the more successful you will be. He’s on a mission to drive his team to excel and provide customers with the best solutions in the business.He joins us on this episode of Pest in Class to talk about what his company, All U Need Pest Control (https://alluneedpest.com/), excels in and shares some of the growing pains and mistakes they made along the way that have led to their success.Join us as we discuss:[05:43] How to address some of the growing pains of companies[13:36] The challenges of expanding to different locations[18:15] Advice to owners looking to expand and make a transition[22:10] Why getting uncomfortable is key to successCheck out these resources we mentioned during the podcast:All U Need Pest Control (https://alluneedpest.com/)Florida Pest Management Association (https://flpma.org/)Field Routes (https://www.fieldroutes.com/)You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or here (https://www.fieldroutes.com/resources/podcast).Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    34min | Published on May 28, 2024

  • How Field Research Impacts the Pest Control Industry cover
    How Field Research Impacts the Pest Control Industry cover
    How Field Research Impacts the Pest Control Industry

    Dr. Dini Miller (https://www.linkedin.com/in/dini-miller-30635631/) has had a burning passion for pest control field research since she picked up a copy of The Flight of the Iguana, a commentary on evolutionary biology.Today, as a professor of Entomology at Virginia Tech (https://www.vt.edu/), she spends considerable time studying the patterns behind agricultural and habitat infestations. In this insightful episode, Dini shares what she’s learned throughout 30 years of field research, including pest control techniques for cockroaches and bedbugs, as well as training tips for technicians.  Join us as we discuss:[16:45] A day in the life of an entomologist doing field research[22:50] Debunking social stigmas around bug infestations[27:45] The latest control techniques for cockroaches and bedbugs[45:22] Training tips for leaders in the pest control industryCheck out these resources we mentioned during the podcast:The Flight of the Iguana (https://www.amazon.com/Flight-Iguana-Sidelong-Science-Nature/dp/0684836262) by David QuammenYou can find this interview and many more by subscribing to FieldFamous on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or here (https://www.fieldroutes.com/resources/podcast).Listening on a desktop & can’t see the links? Just search for FieldFamous in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    41min | Published on May 14, 2024

  • How to Scale Your Pest Control Business with Door-to-Door Sales cover
    How to Scale Your Pest Control Business with Door-to-Door Sales cover
    How to Scale Your Pest Control Business with Door-to-Door Sales

    On the surface, door-to-door sales can look like an easy job. Everyone in the pest control business will tell you that it’s harder than it looks. You need to be able to handle rejection, grab the listener’s attention, and be quick to adapt to changing circumstances. It’s about building relationships, caring for customers, and ultimately helping them to solve their problems.That motivated John Ely (https://www.linkedin.com/in/john-ely-9468b3112/) to start his own pest control business in Atlanta. He knows from experience that the key to success with door-to-door sales lies in building trust with customers who initially had no intention to buy from you.He joins us on this episode of Pest in Class to share how he helped his company ProCare Pest Control (https://www.procarepest.com/) to scale by providing professional services, good sales training, and systems that work for his business.Join us as we discuss:[08:16]: The importance of developing your own sales style[19:28]: John’s struggles and how he overcame them[25:31]: Why a good sales and training process is paramount[33:41]: John’s advice to business owners facing adversityCheck out these resources we mentioned during the podcast:ProCare Pest Control (https://www.procarepest.com/)Field Routes (https://www.fieldroutes.com/)You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or here (https://www.fieldroutes.com/resources/podcast).Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    40min | Published on April 30, 2024

  • How Transitioning to Software Can Change the Trajectory of Your Business cover
    How Transitioning to Software Can Change the Trajectory of Your Business cover
    How Transitioning to Software Can Change the Trajectory of Your Business

    While change can be viewed with some trepidation, it’s also necessary for a company to scale effectively. Many in the pest control industry have started to realize how important it is to transition their operations to software that can make their work faster, more accurate, and more efficient.That’s what inspired Melanie Espinola (https://www.linkedin.com/in/melanie-espinola-5aa696135/) to help get her company to the next level. She understood that to make the transition, the team would have to train, learn, unlearn, and relearn several aspects of their daily work.She joins us on this episode of Pest in Class to share how she helped General Environmental Services (https://www.teamges.net/) make the transition to software that changed the trajectory of the business and made it more successful.Join us as we discuss:[09:27]: Opportunity for growth in pest control[18:33]: What the transition to software was like[30:49]: How to prepare your team for a transition[44:47]: Advice for those thinking of transitioning to a new softwareCheck out these resources we mentioned during the podcast:General Environmental Services (https://www.teamges.net/)Bell Labs (https://www.belllabs.com/)Field Routes (https://www.fieldroutes.com/)You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or here (https://www.fieldroutes.com/resources/podcast).Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    41min | Published on April 16, 2024

  • Pest Control Marketing: Get Customers to Remember You in a Good Way cover
    Pest Control Marketing: Get Customers to Remember You in a Good Way cover
    Pest Control Marketing: Get Customers to Remember You in a Good Way

    Pest control marketing and branding can be very generic, bland, and forgettable for the most part. Many in the business don’t consider how important it is to visually communicate what your brand stands for and how you serve the wider community. Building your brand not only involves creating awareness but also rolling out marketing initiatives that are relevant, useful, entertaining, and memorable.That’s what motivated Crystal Williams (https://www.linkedin.com/in/crystal-williams-35835b114/) to get into marketing for pest control businesses in the first place - to inject some “zestiness” into the brands of her customers and help them stand out in a crowded market.Crystal joins us on this episode of Pest in Class to share how Lemon Seed Marketing (https://www.lemonseedmarketing.com/) helps service-based businesses flourish and generate great results through differentiated marketing.Join us as we discuss:[13:48]: Tips for rebranding and how business owners can tell their stories[20:59]: Logo vs. mascot: Which one should companies use and the benefits of each[28:57]: How pest control businesses should leverage social media[37:13]: Advice on how business owners can start creating contentCheck out these resources we mentioned during the podcast:Lemon Seed Marketing (https://www.lemonseedmarketing.com/)From the Yellow Chair Podcast (https://www.lemonseedmarketing.com/from-the-yellow-chair)Spot On Pest Control (https://www.spotonpestcontrol.com/)Field Routes (https://www.fieldroutes.com/)Spot On's Jingle (https://drive.google.com/file/d/1Y_lbMTryZIoQb7sqw_XVEi3XeFinnGB5/view?usp=drive_link)You can find this interview and many more by subscribing to FieldFamous on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or here (https://www.fieldroutes.com/resources/podcast).Listening on a desktop & can’t see the links? Just search for FieldFamous in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    44min | Published on April 2, 2024

  • Environmental Stewards: How Pest Control Operations Secure Healthy Homes cover
    Environmental Stewards: How Pest Control Operations Secure Healthy Homes cover
    Environmental Stewards: How Pest Control Operations Secure Healthy Homes

    Pest control operations can be a sticky business without the proper tools in place. Critical elements like routing, tech training, and customer data management can turn into critical issues if leaders don’t have processes in place to keep track of it all.That’s why the first thing Zeus Martinez did after becoming the COO of Newtown Termite & Pest Control (https://www.newtownpestcontrol.com/) was to get away from pen and paper and implement software that would help scale the business.Zeus joins us for our first episode of Pest in Class to share how Newtown has grown nearly 400% in three years by integrating new systems around a customer-centric culture. Join us as we discuss:[6:23] How problems scale with your company when left unaddressed[12:35] Why data is one of your most important customer assets[17:31] Leaving a lasting positive impact on customers[27:12] Marketing and practical examples of community outreachCheck out these resources we mentioned during the podcast:FieldRoutes (https://www.fieldroutes.com/)You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or here (https://www.fieldroutes.com/resources/podcast). Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    34min | Published on March 19, 2024

  • The Future of Field Famous: Looking Ahead to the New Year cover
    The Future of Field Famous: Looking Ahead to the New Year cover
    The Future of Field Famous: Looking Ahead to the New Year

    Pop the champagne and call it a wrap, season one of Field Famous has come to an end! Over the past 21 episodes, we’ve heard from some of the best in the industry – their stories of how they grew their businesses, how they manage their teams, and how they face the challenges of doing their best to make our food, homes, and workplaces stay pest free. Join us for a quick look back at this past season of episodes and some incredibly heartfelt words from your fearless host, Dr. Chris Fasano (https://www.linkedin.com/in/chrisfasanoneuro/) as to what the future of this show looks like and how you can continue to be Field Famous. Join us as we celebrate: - [0:22] Chris’s encouragement to you the listener and the industry - [1:48] How you can be Field Famous by joining the show - [3:09] A few of the best moments from some of season one’s guests - Phil Cooper (https://www.linkedin.com/in/phillipdcooper/), Chelle Hartzer (https://www.linkedin.com/in/chelle-hartzer-bce-pcqi/) , and Brad Pitts (https://www.linkedin.com/in/bradpitts/) You can find this interview and many more by subscribing to FieldFamous on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or subscribe on YouTube to watch episodes. Listening on a desktop and can’t see the links? Just search for FieldFamous in your favorite podcast player.   Hosted by Ausha. See ausha.co/privacy-policy for more information.

    05min | Published on December 19, 2023

  • The Bug Whisperer: Spreading Pest Knowledge Via Social Media cover
    The Bug Whisperer: Spreading Pest Knowledge Via Social Media cover
    The Bug Whisperer: Spreading Pest Knowledge Via Social Media

    When you reach for a can of bug spray, you want it to work fast and wipe out that pest. But have you ever given thought to what went into making that can of Raid or Sevin, or what formulas go into professional pest control applications? Cassie Krejci (https://www.linkedin.com/in/cassiekrejci/), known on social media as “Cassie the Bug Doc," is here to answer that and more as we dive into her work as an entomologist for Rentokil Initial (https://www.rentokil.com/). Cassie takes us through her journey to stepping out of the labs of academia and moving into an industry where she could make a larger impact on making the world a healthier place. Join us as we discuss: - [4:26] The public health side of being an entomologist - [22:10] How gatekeeping pest control information hurts us all - [29:12] Why winning on social media is easier if your company has a face Check out these resources we mentioned during the podcast: - Rollins Urban and Structural Entomology Facility (https://agrilifeextension.tamu.edu/asset-local/rollins-urban-and-structural-entomology-facility/) You can find this interview and many more by subscribing to FieldFamous on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or here (https://www.fieldroutes.com/resources/podcast). Listening on a desktop & can’t see the links? Just search for FieldFamous in your favorite podcast player.   Hosted by Ausha. See ausha.co/privacy-policy for more information.

    41min | Published on December 5, 2023

  • Change Vs. Chance: Digital Transformation With Mark Stewart cover
    Change Vs. Chance: Digital Transformation With Mark Stewart cover
    Change Vs. Chance: Digital Transformation With Mark Stewart

    Different software systems can offer similar looks. "It bills. It schedules. It has mobile apps," says Mark Stewart, a strategic account executive for FieldRoutes. "But the key is efficiency. That's what is changing the game. "It's all about, 'How do I make my employees' lives easier?'" Stewart is a seven-year veteran with FieldRoutes who previously played roles in digital transformation processes for major media companies. "I really want to help people in general understand what's going on today, what's different, and why change is important," Stewart says. Listen or watch in this episode of FieldFamous with host Dr. Christopher Fasano in which Stewart talks about: 2:29 His experience in guiding companies, whether they’re large or operated by one person, through digital transformation. 3:48 A lesson businesses can learn from baseball great Cy Young. 7:01 Choosing a software provider the same way you’d choose to hire a new employee. 12:19 The importance of making life easier for your team. 15:45  How to lead change within an organization. 23:59  Advice for shopping for software. 29:50 The need to embrace AI. At the 33:36 mark, Stewart and Fasano end this episode with the Field Famous Rapid Fire Finish. Useful links from this week's show: - mark.stewart@fieldroutes.com (mailto:mark.stewart@fieldroutes.com), 214.232.5533 - BeFieldFamous.com (https://www.fieldroutes.com/resources/podcast) - FieldRoutes.com (https://www.fieldroutes.com/)   Hosted by Ausha. See ausha.co/privacy-policy for more information.

    37min | Published on October 31, 2023

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Description

The Pest In Class podcast from FieldRoutes is your destination for hearing insight, inspiration, and stories from fellow pest control industry leaders and entrepreneurs. Pest In Class host Amanda Salvatore will interview a new leader each episode as FieldRoutes celebrates the success of its customers while delivering software solutions to help them along their growth journey. 


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

The Pest In Class podcast from FieldRoutes is your destination for hearing insight, inspiration, and stories from fellow pest control industry leaders and entrepreneurs. Pest In Class host Amanda Salvatore will interview a new leader each episode as FieldRoutes celebrates the success of its customers while delivering software solutions to help them along their growth journey. 


Hosted by Ausha. See ausha.co/privacy-policy for more information.

30 episodes

    Season 1

  • How to Recruit and Retain Good People in Pest Control cover
    How to Recruit and Retain Good People in Pest Control cover
    How to Recruit and Retain Good People in Pest Control

    Hiring the right people for your pest control business is a marketing activity, not an HR one. You need to be intentional about attracting the right talent to your company. You also have to create the right message to put in front of the right people when they’re most apt to receive it. Retaining that talent is just as crucial as onboarding and training them.That motivated Ryan Englin (https://www.linkedin.com/in/ryanenglin/) to start his company in Nashville. He’s on a mission to help businesses in the pest control industry hire the right people with a process that gets repeatable results.He joins us on this episode of Pest in Class to talk about what his company, Core Matters (https://corematters.com/), specializes in, how to hire the right people, and some best practices for employee retention.Join us as we discuss:[04:35] Why recruitment is a marketing activity[09:06] How to hire the right people[19:00] How to ask for what you need and showcase what you can offer[39:54] Best practices for employee retentionCheck out these resources we mentioned during the podcast:Core Matters (https://corematters.com/) Titans of the Trades Podcast (https://corematters.com/podcasts/)Hire Better People Faster (https://www.amazon.com/Hire-Better-People-Faster-Attracting/dp/1544536178)Field Routes (https://www.fieldroutes.com/)You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or here (https://www.fieldroutes.com/resources/podcast). Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    50min | Published on June 11, 2024

  • The Growing Pains and Mistakes that Lead to Big Success in Pest Control cover
    The Growing Pains and Mistakes that Lead to Big Success in Pest Control cover
    The Growing Pains and Mistakes that Lead to Big Success in Pest Control

    From the outset, a pest control business might appear like an easy undertaking. What many don’t know or realize is that there’s more to it than meets the eye. It involves understanding the types of challenges and issues that each individual customer faces, introducing systems and processes to help the operation run seamlessly, and training staff regularly.In many cases, employees are also juggling multiple roles and responsibilities while organizing the expansion of their operations as well as coverage areas.Kyle Selbach (https://www.linkedin.com/in/kyleselbach/) personally believes that the more uncomfortable you get, the more successful you will be. He’s on a mission to drive his team to excel and provide customers with the best solutions in the business.He joins us on this episode of Pest in Class to talk about what his company, All U Need Pest Control (https://alluneedpest.com/), excels in and shares some of the growing pains and mistakes they made along the way that have led to their success.Join us as we discuss:[05:43] How to address some of the growing pains of companies[13:36] The challenges of expanding to different locations[18:15] Advice to owners looking to expand and make a transition[22:10] Why getting uncomfortable is key to successCheck out these resources we mentioned during the podcast:All U Need Pest Control (https://alluneedpest.com/)Florida Pest Management Association (https://flpma.org/)Field Routes (https://www.fieldroutes.com/)You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or here (https://www.fieldroutes.com/resources/podcast).Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    34min | Published on May 28, 2024

  • How Field Research Impacts the Pest Control Industry cover
    How Field Research Impacts the Pest Control Industry cover
    How Field Research Impacts the Pest Control Industry

    Dr. Dini Miller (https://www.linkedin.com/in/dini-miller-30635631/) has had a burning passion for pest control field research since she picked up a copy of The Flight of the Iguana, a commentary on evolutionary biology.Today, as a professor of Entomology at Virginia Tech (https://www.vt.edu/), she spends considerable time studying the patterns behind agricultural and habitat infestations. In this insightful episode, Dini shares what she’s learned throughout 30 years of field research, including pest control techniques for cockroaches and bedbugs, as well as training tips for technicians.  Join us as we discuss:[16:45] A day in the life of an entomologist doing field research[22:50] Debunking social stigmas around bug infestations[27:45] The latest control techniques for cockroaches and bedbugs[45:22] Training tips for leaders in the pest control industryCheck out these resources we mentioned during the podcast:The Flight of the Iguana (https://www.amazon.com/Flight-Iguana-Sidelong-Science-Nature/dp/0684836262) by David QuammenYou can find this interview and many more by subscribing to FieldFamous on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or here (https://www.fieldroutes.com/resources/podcast).Listening on a desktop & can’t see the links? Just search for FieldFamous in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    41min | Published on May 14, 2024

  • How to Scale Your Pest Control Business with Door-to-Door Sales cover
    How to Scale Your Pest Control Business with Door-to-Door Sales cover
    How to Scale Your Pest Control Business with Door-to-Door Sales

    On the surface, door-to-door sales can look like an easy job. Everyone in the pest control business will tell you that it’s harder than it looks. You need to be able to handle rejection, grab the listener’s attention, and be quick to adapt to changing circumstances. It’s about building relationships, caring for customers, and ultimately helping them to solve their problems.That motivated John Ely (https://www.linkedin.com/in/john-ely-9468b3112/) to start his own pest control business in Atlanta. He knows from experience that the key to success with door-to-door sales lies in building trust with customers who initially had no intention to buy from you.He joins us on this episode of Pest in Class to share how he helped his company ProCare Pest Control (https://www.procarepest.com/) to scale by providing professional services, good sales training, and systems that work for his business.Join us as we discuss:[08:16]: The importance of developing your own sales style[19:28]: John’s struggles and how he overcame them[25:31]: Why a good sales and training process is paramount[33:41]: John’s advice to business owners facing adversityCheck out these resources we mentioned during the podcast:ProCare Pest Control (https://www.procarepest.com/)Field Routes (https://www.fieldroutes.com/)You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or here (https://www.fieldroutes.com/resources/podcast).Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    40min | Published on April 30, 2024

  • How Transitioning to Software Can Change the Trajectory of Your Business cover
    How Transitioning to Software Can Change the Trajectory of Your Business cover
    How Transitioning to Software Can Change the Trajectory of Your Business

    While change can be viewed with some trepidation, it’s also necessary for a company to scale effectively. Many in the pest control industry have started to realize how important it is to transition their operations to software that can make their work faster, more accurate, and more efficient.That’s what inspired Melanie Espinola (https://www.linkedin.com/in/melanie-espinola-5aa696135/) to help get her company to the next level. She understood that to make the transition, the team would have to train, learn, unlearn, and relearn several aspects of their daily work.She joins us on this episode of Pest in Class to share how she helped General Environmental Services (https://www.teamges.net/) make the transition to software that changed the trajectory of the business and made it more successful.Join us as we discuss:[09:27]: Opportunity for growth in pest control[18:33]: What the transition to software was like[30:49]: How to prepare your team for a transition[44:47]: Advice for those thinking of transitioning to a new softwareCheck out these resources we mentioned during the podcast:General Environmental Services (https://www.teamges.net/)Bell Labs (https://www.belllabs.com/)Field Routes (https://www.fieldroutes.com/)You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or here (https://www.fieldroutes.com/resources/podcast).Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    41min | Published on April 16, 2024

  • Pest Control Marketing: Get Customers to Remember You in a Good Way cover
    Pest Control Marketing: Get Customers to Remember You in a Good Way cover
    Pest Control Marketing: Get Customers to Remember You in a Good Way

    Pest control marketing and branding can be very generic, bland, and forgettable for the most part. Many in the business don’t consider how important it is to visually communicate what your brand stands for and how you serve the wider community. Building your brand not only involves creating awareness but also rolling out marketing initiatives that are relevant, useful, entertaining, and memorable.That’s what motivated Crystal Williams (https://www.linkedin.com/in/crystal-williams-35835b114/) to get into marketing for pest control businesses in the first place - to inject some “zestiness” into the brands of her customers and help them stand out in a crowded market.Crystal joins us on this episode of Pest in Class to share how Lemon Seed Marketing (https://www.lemonseedmarketing.com/) helps service-based businesses flourish and generate great results through differentiated marketing.Join us as we discuss:[13:48]: Tips for rebranding and how business owners can tell their stories[20:59]: Logo vs. mascot: Which one should companies use and the benefits of each[28:57]: How pest control businesses should leverage social media[37:13]: Advice on how business owners can start creating contentCheck out these resources we mentioned during the podcast:Lemon Seed Marketing (https://www.lemonseedmarketing.com/)From the Yellow Chair Podcast (https://www.lemonseedmarketing.com/from-the-yellow-chair)Spot On Pest Control (https://www.spotonpestcontrol.com/)Field Routes (https://www.fieldroutes.com/)Spot On's Jingle (https://drive.google.com/file/d/1Y_lbMTryZIoQb7sqw_XVEi3XeFinnGB5/view?usp=drive_link)You can find this interview and many more by subscribing to FieldFamous on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or here (https://www.fieldroutes.com/resources/podcast).Listening on a desktop & can’t see the links? Just search for FieldFamous in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    44min | Published on April 2, 2024

  • Environmental Stewards: How Pest Control Operations Secure Healthy Homes cover
    Environmental Stewards: How Pest Control Operations Secure Healthy Homes cover
    Environmental Stewards: How Pest Control Operations Secure Healthy Homes

    Pest control operations can be a sticky business without the proper tools in place. Critical elements like routing, tech training, and customer data management can turn into critical issues if leaders don’t have processes in place to keep track of it all.That’s why the first thing Zeus Martinez did after becoming the COO of Newtown Termite & Pest Control (https://www.newtownpestcontrol.com/) was to get away from pen and paper and implement software that would help scale the business.Zeus joins us for our first episode of Pest in Class to share how Newtown has grown nearly 400% in three years by integrating new systems around a customer-centric culture. Join us as we discuss:[6:23] How problems scale with your company when left unaddressed[12:35] Why data is one of your most important customer assets[17:31] Leaving a lasting positive impact on customers[27:12] Marketing and practical examples of community outreachCheck out these resources we mentioned during the podcast:FieldRoutes (https://www.fieldroutes.com/)You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or here (https://www.fieldroutes.com/resources/podcast). Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    34min | Published on March 19, 2024

  • The Future of Field Famous: Looking Ahead to the New Year cover
    The Future of Field Famous: Looking Ahead to the New Year cover
    The Future of Field Famous: Looking Ahead to the New Year

    Pop the champagne and call it a wrap, season one of Field Famous has come to an end! Over the past 21 episodes, we’ve heard from some of the best in the industry – their stories of how they grew their businesses, how they manage their teams, and how they face the challenges of doing their best to make our food, homes, and workplaces stay pest free. Join us for a quick look back at this past season of episodes and some incredibly heartfelt words from your fearless host, Dr. Chris Fasano (https://www.linkedin.com/in/chrisfasanoneuro/) as to what the future of this show looks like and how you can continue to be Field Famous. Join us as we celebrate: - [0:22] Chris’s encouragement to you the listener and the industry - [1:48] How you can be Field Famous by joining the show - [3:09] A few of the best moments from some of season one’s guests - Phil Cooper (https://www.linkedin.com/in/phillipdcooper/), Chelle Hartzer (https://www.linkedin.com/in/chelle-hartzer-bce-pcqi/) , and Brad Pitts (https://www.linkedin.com/in/bradpitts/) You can find this interview and many more by subscribing to FieldFamous on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or subscribe on YouTube to watch episodes. Listening on a desktop and can’t see the links? Just search for FieldFamous in your favorite podcast player.   Hosted by Ausha. See ausha.co/privacy-policy for more information.

    05min | Published on December 19, 2023

  • The Bug Whisperer: Spreading Pest Knowledge Via Social Media cover
    The Bug Whisperer: Spreading Pest Knowledge Via Social Media cover
    The Bug Whisperer: Spreading Pest Knowledge Via Social Media

    When you reach for a can of bug spray, you want it to work fast and wipe out that pest. But have you ever given thought to what went into making that can of Raid or Sevin, or what formulas go into professional pest control applications? Cassie Krejci (https://www.linkedin.com/in/cassiekrejci/), known on social media as “Cassie the Bug Doc," is here to answer that and more as we dive into her work as an entomologist for Rentokil Initial (https://www.rentokil.com/). Cassie takes us through her journey to stepping out of the labs of academia and moving into an industry where she could make a larger impact on making the world a healthier place. Join us as we discuss: - [4:26] The public health side of being an entomologist - [22:10] How gatekeeping pest control information hurts us all - [29:12] Why winning on social media is easier if your company has a face Check out these resources we mentioned during the podcast: - Rollins Urban and Structural Entomology Facility (https://agrilifeextension.tamu.edu/asset-local/rollins-urban-and-structural-entomology-facility/) You can find this interview and many more by subscribing to FieldFamous on Apple Podcasts (https://podcasts.apple.com/gb/podcast/field-famous/id1672665453), on Spotify (https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd), or here (https://www.fieldroutes.com/resources/podcast). Listening on a desktop & can’t see the links? Just search for FieldFamous in your favorite podcast player.   Hosted by Ausha. See ausha.co/privacy-policy for more information.

    41min | Published on December 5, 2023

  • Change Vs. Chance: Digital Transformation With Mark Stewart cover
    Change Vs. Chance: Digital Transformation With Mark Stewart cover
    Change Vs. Chance: Digital Transformation With Mark Stewart

    Different software systems can offer similar looks. "It bills. It schedules. It has mobile apps," says Mark Stewart, a strategic account executive for FieldRoutes. "But the key is efficiency. That's what is changing the game. "It's all about, 'How do I make my employees' lives easier?'" Stewart is a seven-year veteran with FieldRoutes who previously played roles in digital transformation processes for major media companies. "I really want to help people in general understand what's going on today, what's different, and why change is important," Stewart says. Listen or watch in this episode of FieldFamous with host Dr. Christopher Fasano in which Stewart talks about: 2:29 His experience in guiding companies, whether they’re large or operated by one person, through digital transformation. 3:48 A lesson businesses can learn from baseball great Cy Young. 7:01 Choosing a software provider the same way you’d choose to hire a new employee. 12:19 The importance of making life easier for your team. 15:45  How to lead change within an organization. 23:59  Advice for shopping for software. 29:50 The need to embrace AI. At the 33:36 mark, Stewart and Fasano end this episode with the Field Famous Rapid Fire Finish. Useful links from this week's show: - mark.stewart@fieldroutes.com (mailto:mark.stewart@fieldroutes.com), 214.232.5533 - BeFieldFamous.com (https://www.fieldroutes.com/resources/podcast) - FieldRoutes.com (https://www.fieldroutes.com/)   Hosted by Ausha. See ausha.co/privacy-policy for more information.

    37min | Published on October 31, 2023

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