We’ve all heard it before: fashion, and in particular fast fashion, is one of the most polluting industries. So how can we put unsustainable practices out of fashion?
In this episode of #Positive Leaders, we look at how Aigle, a French clothing and footwear label, and Rifo, an Italian circular fashion startup, are driving change in the garment and footwear industries. Sandrine Conseiller, CEO of Aigle, believes that customers are now conscious of their impact and vote through their wallets.
We learn about the motivation behind Aigle’s decision to become a mission-driven company, as well as the implications for the production line. Niccolo Cipriani, tells us about the journey that led him to leave his job for the Italian Agency for Development Cooperation in Vietnam and launch Rifo in Italy, a social enterprise manufacturing garments and accessories from recycled and recyclable textile fibers.
Together, we explore how to entice more people to choose sustainable fashion brands, how more traditional companies can take concrete actions to act for the common good, if there is an evolution in the demand for sustainable fashion, what role Europe can play in this transition, as well as how legislation and culture can help accelerate the change.