Retail Media : Beyond the Buy Button

Description

Retail media is almost as old as the concept of the shop itself. Retailers have always offered brands a range of advertising tools and services designed to increase their visibility and boost in-store sales. Today, with the rise of e-commerce and the new possibilities for exploiting retailers' contact points, audiences and data, Retail Media has well and truly entered a new dimension.

But why and how? That's what we're going to find out in this 4-part podcast produced by MMD and Media Marketing .

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

But why and how? That's what we're going to find out in this 4-part podcast produced by MMD and Media Marketing .

Hosted by Ausha. See ausha.co/privacy-policy for more information.

8 episodes

"Retail Media: Beyond the Buy Button", vol. 4 (nl)
In this episode, we'll look at how to increase reach, address the different stages of the consumer journey and also, how Retail Media fits into the media mix. We talk about this with Geert Desager (CEO, Duke & Grace - Sprinbok Group) and Anja Desmedt (Development & Operations Manager, MMD). Hosted by Ausha. See ausha.co/privacy-policy for more information.
25min | Published on September 1, 2023
"Retail Media: Beyond the Buy Button", vol. 4 (fr)
In this episode, we'll look at how to increase reach, address the different stages of the consumer journey and also, how Retail Media fits into the media mix. We talk about this with Vincent Piarou (Head of Solutions Market Development Team, Samsung Electronics Europe) and Olivier Degrez (Director, MMD). Hosted by Ausha. See ausha.co/privacy-policy for more information.
24min | Published on September 1, 2023
Retail Media : Beyond the Buy Button, vol. 3 (fr)
Après avoir établi une définition du Retail Media et analysé certains atouts comme la Brand Safety et la Consumer Expérience, dans ce troisième épisode de Beyond the Buy Button, la série de podcasts créée par MMD en collaboration avec MM, nous abordons l'importance de la data et de l'intérêt croissant pour le Retail Media parmi les marques autres que les FMCG. Invités dans le studio cette fois-ci : Sarah Xhauflaire, Directrice de Deloitte Consulting et Olivier Degrez, Directeur de MMD. Hosted by Ausha. See ausha.co/privacy-policy for more information.
26min | Published on July 3, 2023
Retail Media: Beyond the Buy Button, vol. 3 (nl)
Nadat we in de eerdere delen definieerden waar retail media voor staan en bepaalde assets als brand safety en consumer experience analyseerden, buigen we ons in deze derde aflevering van Beyond the Buy Button, de podcastreeks die MMD maakte met MM, hebben we het deze keer over het belang van data en de groeiende interesse voor retail media bij andere dan FMCG-merken. Te gast in de studio deze keer Tom Van Hoof, chief growth officer bij IPG Mediabrands en Anja Desmedt, development & operations manager bij MMD. Hosted by Ausha. See ausha.co/privacy-policy for more information.
20min | Published on July 3, 2023
Retail Media: Beyond the Buy Button, vol. 2 (nl)
Nadat is gedefinieerd wat Retail Media is, wordt in deze aflevering gekeken naar de verschillende assets, waaronder brand safety en de ervaring van de consument. Met Maarten Vanthemsche (MD, DDB Brussels) en Anja Desmedt (Development & Operations Manager, MMD). Hosted by Ausha. See ausha.co/privacy-policy for more information.
13min | Published on June 19, 2023
Retail Media Beyond the Buy Button, vol. 2 (fr)
Après avoir défini ce que recouvre le Retail Media, cet épisode se penche sur ses différents assets, dont l'environnement brand safe et l'expérience consommateur. Au micro : Olivier Degrez (Director, MMD) et Alex Thoré (Managing Partner, Magis Agency). Hosted by Ausha. See ausha.co/privacy-policy for more information.
15min | Published on June 19, 2023
Retail Media: Beyond the Buy Button, vol. 1 (nl)
Retail Media is duidelijk een belangrijke marketingtrend geworden. Vooral met de explosieve groei van digitale retailmedia. Carla Mouchbahani, head of Havas Market Benelux, en Anja Desmedt, development & operations manager van MMD, leggen uit. Hosted by Ausha. See ausha.co/privacy-policy for more information.
19min | Published on June 6, 2023
Retail Media: Beyond the Buy Button, vol. 1 (fr)
Le Retail Media est clairement devenu une tendance lourde du marketing. A fortiori avec l'explosion du retail media digital. Explications avec Charlie Deschamps, Business Manager chez Semetis, et Olivier Degrez, Directeur de MMD. Hosted by Ausha. See ausha.co/privacy-policy for more information.
20min | Published on June 6, 2023

Description

But why and how? That's what we're going to find out in this 4-part podcast produced by MMD and Media Marketing .

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

But why and how? That's what we're going to find out in this 4-part podcast produced by MMD and Media Marketing .

Hosted by Ausha. See ausha.co/privacy-policy for more information.

8 episodes

"Retail Media: Beyond the Buy Button", vol. 4 (nl)
In this episode, we'll look at how to increase reach, address the different stages of the consumer journey and also, how Retail Media fits into the media mix. We talk about this with Geert Desager (CEO, Duke & Grace - Sprinbok Group) and Anja Desmedt (Development & Operations Manager, MMD). Hosted by Ausha. See ausha.co/privacy-policy for more information.
25min | Published on September 1, 2023
"Retail Media: Beyond the Buy Button", vol. 4 (fr)
In this episode, we'll look at how to increase reach, address the different stages of the consumer journey and also, how Retail Media fits into the media mix. We talk about this with Vincent Piarou (Head of Solutions Market Development Team, Samsung Electronics Europe) and Olivier Degrez (Director, MMD). Hosted by Ausha. See ausha.co/privacy-policy for more information.
24min | Published on September 1, 2023
Retail Media : Beyond the Buy Button, vol. 3 (fr)
Après avoir établi une définition du Retail Media et analysé certains atouts comme la Brand Safety et la Consumer Expérience, dans ce troisième épisode de Beyond the Buy Button, la série de podcasts créée par MMD en collaboration avec MM, nous abordons l'importance de la data et de l'intérêt croissant pour le Retail Media parmi les marques autres que les FMCG. Invités dans le studio cette fois-ci : Sarah Xhauflaire, Directrice de Deloitte Consulting et Olivier Degrez, Directeur de MMD. Hosted by Ausha. See ausha.co/privacy-policy for more information.
26min | Published on July 3, 2023
Retail Media: Beyond the Buy Button, vol. 3 (nl)
Nadat we in de eerdere delen definieerden waar retail media voor staan en bepaalde assets als brand safety en consumer experience analyseerden, buigen we ons in deze derde aflevering van Beyond the Buy Button, de podcastreeks die MMD maakte met MM, hebben we het deze keer over het belang van data en de groeiende interesse voor retail media bij andere dan FMCG-merken. Te gast in de studio deze keer Tom Van Hoof, chief growth officer bij IPG Mediabrands en Anja Desmedt, development & operations manager bij MMD. Hosted by Ausha. See ausha.co/privacy-policy for more information.
20min | Published on July 3, 2023
Retail Media: Beyond the Buy Button, vol. 2 (nl)
Nadat is gedefinieerd wat Retail Media is, wordt in deze aflevering gekeken naar de verschillende assets, waaronder brand safety en de ervaring van de consument. Met Maarten Vanthemsche (MD, DDB Brussels) en Anja Desmedt (Development & Operations Manager, MMD). Hosted by Ausha. See ausha.co/privacy-policy for more information.
13min | Published on June 19, 2023
Retail Media Beyond the Buy Button, vol. 2 (fr)
Après avoir défini ce que recouvre le Retail Media, cet épisode se penche sur ses différents assets, dont l'environnement brand safe et l'expérience consommateur. Au micro : Olivier Degrez (Director, MMD) et Alex Thoré (Managing Partner, Magis Agency). Hosted by Ausha. See ausha.co/privacy-policy for more information.
15min | Published on June 19, 2023
Retail Media: Beyond the Buy Button, vol. 1 (nl)
Retail Media is duidelijk een belangrijke marketingtrend geworden. Vooral met de explosieve groei van digitale retailmedia. Carla Mouchbahani, head of Havas Market Benelux, en Anja Desmedt, development & operations manager van MMD, leggen uit. Hosted by Ausha. See ausha.co/privacy-policy for more information.
19min | Published on June 6, 2023
Retail Media: Beyond the Buy Button, vol. 1 (fr)
Le Retail Media est clairement devenu une tendance lourde du marketing. A fortiori avec l'explosion du retail media digital. Explications avec Charlie Deschamps, Business Manager chez Semetis, et Olivier Degrez, Directeur de MMD. Hosted by Ausha. See ausha.co/privacy-policy for more information.
20min | Published on June 6, 2023