Ready to end the “lead graveyard” for good? In this SalesWings (https://www.saleswingsapp.com) Podcast episode, we dive into the best Lead Routing Solutions for Salesforce you should shortlist for 2026. SalesWings explores all things martech, SaaS, and GTM execution—and today we’re zeroing in on the routers, matchers, and first-party data that turn inbound interest into booked meetings. Expect expert-level insights from the RevOps trenches, practical frameworks, and candid guidance on what actually works inside Salesforce. What you can expect A clear definition of modern lead routing (and why speed still wins). A pragmatic buyer’s guide to the best Lead Routing Solutions for Salesforce—from Salesforce-native options to enterprise-grade orchestration. Real-world pros/cons, admin effort, and governance tips for tools like LeanData, Traction Complete, Distribution Engine, Chili Piper Distro, Openprise, LeadAngel, Revenue, Full Circle Matchmaker, and when to stick with Salesforce Assignment Rules + Flow. How to make lead-to-account matching rock solid, enforce SLAs, and prevent reassignments. Why first-party behavioral data (https://www.saleswingsapp.com) from SalesWings should be your routing brain—so the right rep gets the right context at the right time. Playbooks to route by buying stage, account heat, territory, capacity, and availability—without brittle rules. Why it matters for revenue operations leaders RevOps owns speed-to-lead, accuracy, and governance. The right setup unblocks pipeline by enforcing SLAs, balancing workload, and giving you explainable audit trails. Pairing a Salesforce-first router with SalesWings’ reliable first-party intent and engagement data lets you prioritize high-intent buyers, cut manual triage, and accelerate time-to-meeting. You’ll walk away with a shortlist mapped to complexity, a plan for failover using native Salesforce, and instrumentation to monitor speed-to-lead and reassignment weekly. Topics (highlighted) The best Lead Routing Solutions for Salesforce for 2026 End-to-end matching & routing (LeanData, Traction Complete, Distribution Engine) Inbound routing + instant scheduling (Chili Piper Distro) Data orchestration + governance (Openprise) Lead-to-account specialists & attribution context (LeadAngel, Full Circle Matchmaker) Sales engagement after assignment (Revenue.io (http://Revenue.io)) Native Salesforce Assignment Rules + Flow as baseline/failover First-party behavioral intent insights from SalesWings to power smarter routing Takeaways Choose a router that matches your complexity, demand explainable logs, and anchor rules in trustworthy first-party data. Do that, and your sellers will see more of the right leads—faster—while RevOps retains control and auditability. Hosted by Ausha. See ausha.co/privacy-policy for more information.

The SalesWings (https://www.saleswingsapp.com?utm_source=ausha) Podcast dives into the real work behind martech, SaaS growth, and revenue operations. In this episode, we unpack B2B customer journey tracking in 2025—the complete Marketing Ops guide. If your buyers hop channels, switch devices, and buy by committee, this is your playbook to capture every touchpoint from first anonymous visit to signed contract and renewal. What you can expect We turn messy buyer behavior into an actionable journey map you can trust. You’ll learn how top Marketing Ops teams move beyond basic lead or account activity to track full buyer journeys in real time—connecting website engagement, ABM programs, partner motions, sales meetings, success touchpoints, and qualitative feedback. We cover how to unify first-party data, sync it into Salesforce, operationalize alerts, and report revenue impact with attribution, velocity, and win-rate improvements. You’ll also hear how to avoid vanity metrics, break data silos, and roll out a staged implementation that sticks. Why it matters for Marketing Ops, RevOps, and B2B Growth Teams When you can see the whole journey, budgets get smarter, handoffs get faster, and personalization finally lands. Journey visibility aligns marketing, sales, and success on a single source of truth—so reps act on behavioral intent the moment it happens, leaders fund channels that actually create pipeline, and customers experience relevant, timely interactions across the buying group. In 2025—amid cookieless measurement, privacy-first personalization, and AI copilots—B2B customer journey tracking is the lever that turns insights into revenue. Topics covered (highlighted) What Is B2B Customer Journey Tracking Why Journey Visibility Drives Marketing Ops Success Stages & Touchpoints in the Modern Buying Cycle Website Engagement Partner & ABM Channels Sales & Success Interactions Data Sources for a Unified Journey View Technology Stack & Salesforce Integration Essentials Steps to Implement Journey Tracking Across Teams Revenue Metrics that Validate Journey Impact 2025 Trends Shaping Journey Analytics & AI Common Pitfalls & How to Avoid Them Next Moves to Turn Insights into Revenue Growth FAQs about B2B Customer Journey Tracking Perfect for: Marketing Ops, RevOps, Demand Gen, ABM leaders, Salesforce admins, and GTM teams who need an end-to-end view of buyer behavior to prioritize accounts, trigger alerts, and prove impact. If you’re ready to swap linear funnels for real buyer journeys—and convert first-party intent into pipeline—this episode is your guide. Subscribe for expert interviews, practical frameworks, and tool-by-tool breakdowns you can deploy this quarter. Hosted by Ausha. See ausha.co/privacy-policy for more information.

SalesWings (https://www.saleswingsapp.com?utm_source=ausha&utm_medium=podcasting) Podcast — MarTech Budgeting: 40 Expert FAQs to Plan Your MarTech Budget and Communicate ROI to Get Buy-In from Management If you’re planning your martech budget for next year, this episode is your field guide. The SalesWings Podcast dives into the real work of modern RevOps—where martech isn’t a shopping list, it’s the operating system for revenue. We unpack a CFO-ready approach to budget modeling, build-vs-buy tradeoffs, stack rationalization, adoption, and reporting—so you can secure buy-in, show payback, and scale what works inside Salesforce and beyond. What you can expect A plain-English walkthrough of 40 expert FAQs that cover foundations, execution, process, tooling, measurement, and advanced strategies—everything RevOps needs for planning your martech budget with confidence. Practical frameworks you can copy: must/should/nice tiers, pre-cut scenarios (-10%, flat, +10%), KPI ownership, ROI & payback modeling, plus a one-pager structure that speaks Finance’s language. Concrete examples you can lift into your deck: how to tie line items to pipeline, CAC/LTV, and cycle time; how to instrument adoption early to avoid shelfware; and how to benchmark spend credibly. A defensible way to evaluate build vs buy vs extend, reduce overlap, and redirect found savings into innovation—without slowing execution. Topics highlighted Martech budgeting: benchmarks, modeling, and scenario planning that keep you credible with the ELT. Build vs buy: a pragmatic matrix to compare TCO, time-to-value, and adoption risk—plus when to extend existing platforms first. Defending budget to CFO: translate features into financial outcomes, show payback period, and present a clean cost-to-gross-profit waterfall. Success tracking: cadence for 30/60/90 adoption checks, utilization dashboards, and a “savings to reinvest” tracker. KPI’s: what to measure (pipeline lift, win rate, cycle time, CAC, LTV/CAC, payback) and how to attribute impact conservatively. Why it matters for revenue operations managers RevOps sits at the intersection of data, process, and cash. When you’re planning your martech budget, the ability to link every dollar to measurable outcomes is what unlocks executive trust—and new investment. This episode gives you the language, math, and templates to: Secure faster approvals with a hybrid top-down/bottom-up budget. Right-size licenses and prevent waste by enforcing adoption and reharvesting idle seats. Consolidate tools to improve reliability and free up funds for high-ROI pilots (including AI). Report progress with a tight QBR rhythm that highlights wins, risks, and decisions needed. Whether you’re rationalizing a 40-tool stack or proposing one strategic platform shift, this is a step-by-step playbook for planning your martech budget the way finance expects and sales actually feels. Tune in, grab the frameworks, and walk into your next leadership meeting with numbers everyone can get behind. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Welcome to the SalesWings Podcast—where we dive deep into martech, SaaS, sales enablement, and the strategies reshaping marketing today. In this episode, we explore one of the hottest and most practical challenges in the GenAI era: Marketing AI Effectiveness. Generative AI has already crossed the chasm. McKinsey reports that 65% of organizations are now using generative AI and overall AI adoption has surged to 72% in 2024. For digital marketers, this presents both massive opportunity and new friction: how do you capture, standardize, and share the prompts that actually work—without losing them in endless chat threads and personal docs? At SalesWings (https://www.saleswingsapp.com?utm_source=ausha&utm_medium=podcast), we believe that the future of marketing effectiveness isn’t about adding yet another AI model—it’s about operational excellence around prompts. That means building systems for governance, reuse, version control, and collaboration so your marketing team can scale impact, not inefficiency. In this episode, we guide you through the best solutions for creating a prompt library for marketing—tools and workflows that help teams share, annotate, and distribute winning prompts where the work actually happens. Whether you’re a digital marketing leader, content strategist, lifecycle marketer, or marketing ops professional, you’ll learn how to move from prompt chaos to consistent, measurable results. Topics we cover in this episode: What an AI prompt library is and why it matters for marketing effectiveness The criteria for selecting the right prompt-sharing tools Best tools for marketing prompt libraries: Notion, Text Blaze, Briskine, Coda, Guru, Airtable, Confluence, Slab, Typedesk, and Magical How to pair a knowledge hub (wiki or doc workspace) with a snippet tool (text expander) for daily execution Real-world use cases across SEO, ads, email, lifecycle flows, customer support, and campaign QA Tips for governance, adoption, and scaling prompt libraries without overwhelming teams Why does this matter? Because prompt excellence is becoming a marketing competency. From ad copy to email flows, SEO briefs to brand voice consistency, the difference between random experimentation and repeatable performance often comes down to how well teams manage and distribute their prompts. You’ll also hear a buyer’s guide to avoid common pitfalls—like tool sprawl, lack of verification, and libraries that gather dust instead of driving real impact. Plus, we share practical rollout steps, adoption strategies, and quick wins so you can implement a prompt library your team will actually use. If you’ve been struggling with inconsistent AI outputs, prompt sprawl across different apps, or no way to measure what works, this episode is for you. Tune in now and learn how to unlock true Marketing AI Effectiveness by operationalizing prompts—the next big unlock for digital marketing productivity. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Welcome to the SalesWings Podcast, where we explore the fast-evolving world of martech, SaaS, and data-driven growth strategies. Each episode dives deep into marketing tactics, sales acceleration, and the technology ecosystem that brings it all together—featuring expert interviews and practical insights designed for today’s modern go-to-market leaders. In this episode, we focus on Salesforce Integrated Solutions for Sales and Marketing Alignment Success—a topic at the core of high-performing revenue teams. Sales and marketing are both tasked with driving growth, yet too often they work in silos, using disconnected systems that create inefficiencies and blind spots. By leveraging native Salesforce integrations such as SalesWings (https://www.saleswingsapp.com?utm_medium=podcast), organizations can unify customer data, streamline lead management, and track ROI with clarity—all while ensuring both sales and marketing operate from a single source of truth. You’ll discover: How best-in-class Salesforce integrated solutions empower sales and marketing teams to collaborate seamlessly. Why aligning processes around one shared CRM truth reduces data silos, duplicate work, and inconsistent messaging. Which native Salesforce integrations—Sales Cloud, Marketing Cloud, Pardot, Campaigns, and Einstein Activity Capture—unlock measurable impact when properly configured. Practical steps for setting up real-time lead scoring, automated routing, and unified dashboards that visualize the entire buyer journey. How AI-powered tools and Account-Based Marketing strategies enhance targeting, engagement, and conversion success. For Revenue Operations Directors, this conversation highlights the playbook for scaling alignment frameworks, optimizing campaign influence, and building governance models that ensure clean data quality across teams. The result? Faster pipeline velocity, sharper attribution, and the ability to surface buyer intent signals where sales teams need them most—inside Salesforce itself. If you’re responsible for driving predictable growth, orchestrating cross-functional processes, and ensuring your GTM teams maximize ROI, this episode will help you see how Salesforce Integrated Solutions for Sales and Marketing Alignment can transform the way you operate. Tune in and learn how to break down silos, create visibility, and empower your sales and marketing teams to win together. Hosted by Ausha. See ausha.co/privacy-policy for more information.

SalesWings Podcast: Best Chrome Extensions to Identify What Technologies a Company Is Using Welcome to the SalesWings Podcast, where we dive deep into martech, SaaS, sales strategies, and the tools (https://www.saleswingsapp.com/sales-technology-and-strategy-blog/) that help sales representatives close deals faster. Each episode features expert insights, proven tactics, and the latest innovations shaping the future of sales and marketing. In this episode, we’re exploring one of the most practical questions in modern sales: How can you quickly find out what technologies a company is using? The answer lies in the right set of Chrome extensions to identify technologies—powerful tools that instantly reveal a company’s tech stack, giving you a major advantage when personalizing your outreach. What You’ll Discover in This Episode Chrome Extensions & Technographics – Learn how sales reps can use technology-identifying Chrome extensions to uncover valuable insights about a company’s software, platforms, and tools. Identifying What Technologies a Company Is Using – Discover how technographic data helps you tailor your pitch, anticipate pain points, and engage prospects with more relevant solutions. Best Chrome Extensions for Sales – We highlight the top Chrome extensions that sales reps rely on to streamline prospecting and accelerate deal cycles. Why This Matters for Sales Representatives In today’s competitive market, knowing what technologies your prospects use is a game-changer. If you can see whether a company runs on Salesforce, HubSpot, Shopify, or other platforms, you can frame your messaging with pinpoint relevance. Instead of wasting time with generic outreach, you’ll be able to connect with decision-makers using insights that directly tie into their business operations. This episode of the SalesWings Podcast is designed for sales representatives who want to sharpen their prospecting strategy, use smarter tools, and boost conversion rates. By leveraging chrome extensions to identify technologies, you’ll not only save time but also increase your chances of building stronger, more meaningful connections with prospects. Tune in and discover how to transform your sales approach with the right Chrome extensions at your fingertips. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Welcome to the SalesWings (https://www.saleswingsapp.com) Podcast, your go-to show for everything at the intersection of MarTech, SaaS, and sales-driven marketing strategies. Each episode brings you insider tips, expert interviews, and actionable tactics to help you succeed in the fast-moving world of technology and customer engagement. In this special episode, we’re diving into one of the most exciting aspects of Dreamforce: Dreamforce parties 2025 (https://www.saleswingsapp.com/salesforce/dreamforce-party-list-2025/). Beyond the inspiring keynotes, product sessions, and hands-on learning, Dreamforce is also about the vibrant community of Salesforce professionals, partners, and innovators coming together. And nothing brings that community to life quite like the legendary after-hours events. 🎉 What you can expect in this episode: A full list of Dreamforce parties (https://www.saleswingsapp.com/salesforce/dreamforce-party-list-2025/) happening across San Francisco in 2025 — from exclusive VIP gatherings to large-scale bashes open to all. Expert Dreamforce tips (https://www.saleswingsapp.com/salesforce/dreamforce-party-list-2025/)and networking tips so you can make the most of every conversation and turn chance meetings into lasting professional connections. Smart advice on getting around San Francisco during the busy conference week — including how to avoid traffic and the best ways to move between sessions, meetings, and events. Local insider picks: the best restaurants and meeting spots near Moscone Center, so you can impress clients, prospects, or colleagues while enjoying San Francisco’s food scene. Tried-and-true meeting tips from SalesWings that help you stand out and maximize ROI from your Dreamforce experience. ✨ Why this matters for Dreamforce (https://www.salesforce.com/dreamforce/) attendees: Dreamforce is more than just a conference; it’s an opportunity to connect with thousands of Salesforce professionals, potential customers, and partners. The Dreamforce parties are where many of the most valuable connections are made in a relaxed, high-energy environment. By knowing where to go, how to navigate, and how to engage, you can supercharge your Dreamforce experience and leave San Francisco with not only new knowledge but also stronger business relationships. Whether you’re a first-time attendee or a Dreamforce veteran, this episode of the SalesWings Podcast is your ultimate guide to making the most of Dreamforce 2025 — both during the day and after dark. Hosted by Ausha. See ausha.co/privacy-policy for more information.

SalesWings Podcast: Improving Sales Rep Productivity with Speech-to-Text Solutions In today’s fast-paced sales environment, every minute counts. The SalesWings Podcast dives deep into the world of martech, SaaS, marketing tactics and strategies, and expert insights, bringing you conversations that can transform how your sales team works. In this episode, we explore how the best speech-to-text solutions are reshaping the way sales reps capture, write, and deliver messages—helping them focus less on typing and more on selling. What You Can Expect from This Episode Sales reps face constant productivity challenges, from keeping up with CRM data entry to drafting follow-up emails and documenting calls. This episode unpacks the real impact of these bottlenecks and explores how speech-to-text technology provides a game-changing shortcut. You’ll hear an overview of leading solutions in the market, understand how they integrate with existing sales workflows, and learn why fast, accurate transcription is becoming a must-have tool in every sales tech stack. We’ll cover: Common sales rep productivity challenges and why they slow down revenue growth. The importance of efficient text writing and messaging for better customer engagement. A breakdown of the best speech-to-text solutions and how to choose the right one for your team. Why It Matters for Sales Operations Managers If you’re responsible for helping your sales team hit targets faster, this episode is for you. Sales operations managers know that small efficiency gains across a sales team can add up to significant results. By implementing the right speech-to-text solutions, you can reduce manual workloads, improve CRM data quality, and give reps more time to do what they do best—sell. Tune in to discover how to harness the power of the best speech-to-text solutions to drive productivity, optimize workflows, and ultimately increase revenue. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Welcome to the SalesWings Podcast, your go-to show for exploring the latest in Martech, SaaS, and marketing strategies with expert insights, real-world tactics, and actionable advice. In each episode, we dive deep into the technologies and trends shaping how marketing executives plan, run, and optimize their work—from lead scoring to automation, from AI adoption to productivity hacks. In this episode, we focus on a game-changing productivity tool for marketing leaders: AI meeting note takers. What to Expect Marketing executives are responsible for running regular meetings where decisions about campaigns, budgets, and strategies take shape. These meetings are critical, yet they often suffer from one common challenge: information gets lost or overlooked. That’s where AI meeting note takers step in. You’ll discover: The importance of successful marketing meetings and why clarity and accountability matter more than ever. The benefits of AI-generated meeting notes, from automatic transcription and summaries to ensuring that action items are never missed. A selection of free AI meeting note takers for Google Meet, such as Fireflies and Otter.ai (http://Otter.ai), and how they compare in terms of usability, accuracy, and features. Why It Matters for Marketing Executives As a marketing executive, your time is too valuable to be wasted on missed details or unclear next steps. AI meeting note takers ensure that every decision and task is captured, enabling your team to move faster and align better. Instead of worrying about who’s taking notes, you can focus on leading strategy discussions and making key decisions. The result? More efficient meetings, stronger collaboration, and better marketing outcomes. If you’re ready to discover how AI meeting note takers can transform your marketing meetings into streamlined, results-driven sessions, this episode is for you. Hosted by Ausha. See ausha.co/privacy-policy for more information.

🎙️ Episode: Unlocking Growth with Marketing Personalization SalesWings Interactions In this episode of the SalesWings Marketing Personalization (https://www.saleswingsapp.com/interactions) Podcast, we dive into Marketing Personalization linked to the launch of SalesWings Interactions—a powerful yet lightweight personalization solution that empowers marketing teams to deliver context-aware and timely engagements without the complexity of heavy coding or long implementation cycles. You’ll discover why personalization has become mission-critical for growth in both B2B and B2B2C industries, with compelling statistics on how it directly boosts revenue, engagement, and conversion rates. We explore how first-party intent data is the fuel behind personalization that truly resonates—powering campaigns with AI-driven chatbots, tailored videos, dynamic pop-ups, and other personalized experiences. From quick seasonal promotions to sophisticated account-based marketing (ABM) campaigns, you’ll learn practical ideas to engage your audiences in smarter, more meaningful ways. Whether you’re looking to accelerate lead generation, optimize customer journeys, or prove the ROI of personalization, this episode shows how SalesWings Interactions makes it achievable for every marketing team. And the best part? You can experience it yourself through a free trial designed to demonstrate its impact from day one. 👉 Tune in and find out how SalesWings Interactions is helping marketers drive growth through personalization that works. Hosted by Ausha. See ausha.co/privacy-policy for more information.