Simon and Julie Freeman started Like the Wind magazine in 2014, determined to give runners something more absorbing than Runner's World. Twelve years later they also have regional versions for readers in Japan and the United States, and they recently hosted the first instalment of Run Culture Live, a big, ambitious running event, held at the Truman Brewery here in London. It would be easy for them to hold up those achievements as evidence of the magazine's continued success, but as you'll hear, they're keen to stress the precarity of their position, and the continued sacrifice the magazine demands. I think that's something to do with their experience as runners – Simon talks about "type two fun", the sort of pain and discomfort a runner will put themselves through in pursuit of the pleasure that will come at the end of a race.

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