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Ageas is directing a large part of its investments towards investments that make a positive contribution to the transition to a more sustainable world. Going for a sustainable investment approach sounds easy, right? Just go for the “green” one! The reality is somewhat more complex… 

And does “All things green” necessarily translate into sound investment decisions? In a world where terminology like “greenwashing” has entered the lexicon, how can we be sure investments are sustainable in reality? We asked these questions to our Chief Investment Officer Wim Vermeir and David Veredas Professor at Vlerick Business School in a new episode of the Ageas’s Studio 2030 podcast.

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