Succeed in Medicine

#403: How to Convert Social Media Followers Into Customers with Johanna B. Moore, MD

36min | 10/17/2024

Description

—- 👋

Freed.AI is here to free you from medical documentation. Join the movement to eliminate clinician burnout. Visit Freed.AI and improve your lifestyle. Coupon Code for $50 off your first paid month: PGD

—- 👋

Ready to diversify outside the stock market? EquityMultiple brings you streamlined real estate investing. Access vetted, cash-flowing opportunities from anywhere. Start today, with just $5K, at equitymultiple.com

—- 👋

Dr. Johanna B. Moore explains how physicians can avoid feeling awkward or pushy when marketing themselves on social media by embracing authenticity. She highlights the importance of understanding your value and leveraging Instagram’s marketing funnel, which includes reels for broad visibility, posts for engaging current followers, and stories for deeper connection and conversion. Dr. Moore also emphasizes the importance of market research by asking your existing audience why they follow you and what problems you solve for them. This episode provides practical tips for physicians aiming to create a scalable business without compromising authenticity.

Bio

Dr. Johanna B. Moore is a triple board-certified physician, serial entrepreneur, and business coach for women physicians. Trained at top institutions including The Ohio State University and Harvard-affiliated hospitals, she founded She Is Money, a coaching company that helps high-income earners create scalable businesses on Instagram without being pushy or awkward.

Dr. Moore empowers women to market themselves authentically, drawing from her personal experience of overcoming internal beliefs around money and value. She is passionate about helping others grow their financial independence and personal confidence.

Did ya know…

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

Socials:

@physiciansguidetodoctoring on FB

@physicianguidetodoctoring on YouTube

@physiciansguide on Instagram and Twitter

Visit www.physiciansguidetodoctoring.com to connect, dive deeper, and keep the conversation going. Let’s grow!

Disclaimer:

This podcast is for informational purposes only and is not a substitute for professional medical, financial, or legal advice. Always consult a qualified professional for personalized guidance.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Succeed in Medicine

Was your training enough to handle everything physician life demands? From lawsuits to leadership, career decisions to challenging conversations, balancing the personal with the professional — not enough was addressed in medical school, residency or fellowship. This show fills those gaps so you can live up to the expectations that come with the white coat — not just in the exam room, but in all the places your MD follows you. Your host, Dr. Bradley Block, a private practice ENT, is right there with you — navigating the same challenges and bringing in world-class guests to teach, as he puts it, “everything we should have been learning while we were memorizing Kreb’s cycle.” With nearly 500 episodes and close to half a million downloads, Brad has built a trusted space where physicians come for brass-tacks, immediately-applicable advice. You don’t need another certification. You need a podcast that covers personal finance, private practice, side-gigs, main-gigs, reacting to bad reviews, misinformation, social media, charting, parenting, communicating, negotiating, leading, managing, teaching, learning and what to do when someone yells, “Is there a doctor on board?”

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Succeed in Medicine

Was your training enough to handle everything physician life demands? From lawsuits to leadership, career decisions to challenging conversations, balancing the personal with the professional — not enough was addressed in medical school, residency or fellowship. This show fills those gaps so you can live up to the expectations that come with the white coat — not just in the exam room, but in all the places your MD follows you. Your host, Dr. Bradley Block, a private practice ENT, is right there with you — navigating the same challenges and bringing in world-class guests to teach, as he puts it, “everything we should have been learning while we were memorizing Kreb’s cycle.” With nearly 500 episodes and close to half a million downloads, Brad has built a trusted space where physicians come for brass-tacks, immediately-applicable advice. You don’t need another certification. You need a podcast that covers personal finance, private practice, side-gigs, main-gigs, reacting to bad reviews, misinformation, social media, charting, parenting, communicating, negotiating, leading, managing, teaching, learning and what to do when someone yells, “Is there a doctor on board?”

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

—- 👋

Freed.AI is here to free you from medical documentation. Join the movement to eliminate clinician burnout. Visit Freed.AI and improve your lifestyle. Coupon Code for $50 off your first paid month: PGD

—- 👋

Ready to diversify outside the stock market? EquityMultiple brings you streamlined real estate investing. Access vetted, cash-flowing opportunities from anywhere. Start today, with just $5K, at equitymultiple.com

—- 👋

Dr. Johanna B. Moore explains how physicians can avoid feeling awkward or pushy when marketing themselves on social media by embracing authenticity. She highlights the importance of understanding your value and leveraging Instagram’s marketing funnel, which includes reels for broad visibility, posts for engaging current followers, and stories for deeper connection and conversion. Dr. Moore also emphasizes the importance of market research by asking your existing audience why they follow you and what problems you solve for them. This episode provides practical tips for physicians aiming to create a scalable business without compromising authenticity.

Bio

Dr. Johanna B. Moore is a triple board-certified physician, serial entrepreneur, and business coach for women physicians. Trained at top institutions including The Ohio State University and Harvard-affiliated hospitals, she founded She Is Money, a coaching company that helps high-income earners create scalable businesses on Instagram without being pushy or awkward.

Dr. Moore empowers women to market themselves authentically, drawing from her personal experience of overcoming internal beliefs around money and value. She is passionate about helping others grow their financial independence and personal confidence.

Did ya know…

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

Socials:

@physiciansguidetodoctoring on FB

@physicianguidetodoctoring on YouTube

@physiciansguide on Instagram and Twitter

Visit www.physiciansguidetodoctoring.com to connect, dive deeper, and keep the conversation going. Let’s grow!

Disclaimer:

This podcast is for informational purposes only and is not a substitute for professional medical, financial, or legal advice. Always consult a qualified professional for personalized guidance.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Succeed in Medicine

Was your training enough to handle everything physician life demands? From lawsuits to leadership, career decisions to challenging conversations, balancing the personal with the professional — not enough was addressed in medical school, residency or fellowship. This show fills those gaps so you can live up to the expectations that come with the white coat — not just in the exam room, but in all the places your MD follows you. Your host, Dr. Bradley Block, a private practice ENT, is right there with you — navigating the same challenges and bringing in world-class guests to teach, as he puts it, “everything we should have been learning while we were memorizing Kreb’s cycle.” With nearly 500 episodes and close to half a million downloads, Brad has built a trusted space where physicians come for brass-tacks, immediately-applicable advice. You don’t need another certification. You need a podcast that covers personal finance, private practice, side-gigs, main-gigs, reacting to bad reviews, misinformation, social media, charting, parenting, communicating, negotiating, leading, managing, teaching, learning and what to do when someone yells, “Is there a doctor on board?”

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Succeed in Medicine

Was your training enough to handle everything physician life demands? From lawsuits to leadership, career decisions to challenging conversations, balancing the personal with the professional — not enough was addressed in medical school, residency or fellowship. This show fills those gaps so you can live up to the expectations that come with the white coat — not just in the exam room, but in all the places your MD follows you. Your host, Dr. Bradley Block, a private practice ENT, is right there with you — navigating the same challenges and bringing in world-class guests to teach, as he puts it, “everything we should have been learning while we were memorizing Kreb’s cycle.” With nearly 500 episodes and close to half a million downloads, Brad has built a trusted space where physicians come for brass-tacks, immediately-applicable advice. You don’t need another certification. You need a podcast that covers personal finance, private practice, side-gigs, main-gigs, reacting to bad reviews, misinformation, social media, charting, parenting, communicating, negotiating, leading, managing, teaching, learning and what to do when someone yells, “Is there a doctor on board?”

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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