This episode features Cedric Torossian, Entrepreneur, Fundraiser and Startup advisor
(www.pollenise.com). This show explores the critical topic of how a compelling narrative is absolutely key during idea generation, building of a team, first investment, through to scalability and exit. It influences, strongly and at low cost, both the value creation and value perception of an organisation in a way that significantly affects the company valuation and its exit. 

About our guest in this episode: 

Cedric Torossian is a serial entrepreneur, fund and startup advisor specialised in ESG, the digital economy, innovation, and strategy. Cedric has a broad range of experience in growing start-ups from founder, non-exec board member/NED, advisor/coach and mentor building on 15+ years’ experience as an analyst for Wall Street investors working on investment strategies and performance projections of top listed retail, consumer and TMT companies. He works with founders and leaders to boost the value of their businesses and brands from startups, scaleups, SMEs to corporations in order to outperform the market, increasing valuation and profit. He recently joined as a cofounder Cordoba, a private equity fund to integrate new technology in media production companies both to boost their scalability & profitability as well as their sustainability. He also teaches entrepreneurship to Oxford University students.  

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