🎙️ Christopher Ward – Growth, Innovation and a Direct-to-Consumer Vision

Guests: Jörg Bader & Adrian Buchmann – Christopher Ward
Hosted by: Alon Ben Joseph & Rob Nudds – The Real Time Show
Recorded at: Time to Watches 2025 – Villa Sarasin – Geneva
Main partner: STISS (www.stiss.ch)

This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS (www.stiss.ch).
Welcome to another Time to Watches podcast, where each recording highlights the people who make the world of watchmaking so fascinating.

Recorded spontaneously at Time to Watches in Geneva, Alon Ben Joseph welcomes Jörg Bader and Adrian Buchmann from Christopher Ward for an open and informal conversation about the brand’s evolution and internal growth.

During the discussion, the guests reflect on a period of strong development for Christopher Ward and explain how the company has been maturing across multiple areas, including product development, supply chain, customer service and internal organisation. The exchange highlights the importance of clarity around brand values, identity and long-term vision as the company continues to scale.

Rather than focusing on specific models, the conversation explores broader themes such as direct-to-consumer strategy, price–value balance, innovation and the responsibility that comes with sustained growth. The guests also share insight into how reinvestment, design discipline and operational focus shape the brand’s approach.

A candid and wide-ranging discussion about building a contemporary watch brand while staying grounded in its original philosophy.

🎧 Duration: 16min
💬 Language: English
📢 Presented by: STISS (www.stiss.ch) – main partner of the Time to Watches Podcasts

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