🎙️ ELKA Watch Co. – Design, Heritage and a Contemporary Approach

Guest: Hakim El Kadiri – ELKA Watch Co.
Hosted by: Alon Ben Joseph & Rob Nudds – The Real Time Show
Recorded at: Time to Watches – Villa Sarasin – Geneva
Main partner: STISS (www.stiss.ch)

This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS (www.stiss.ch).
Welcome to another Time to Watches podcast, where each recording highlights the people who make the world of watchmaking so fascinating.

Recorded at Time to Watches in Geneva, Alon Ben Joseph and Rob Nudds welcome Hakim El Kadiri, founder of ELKA Watch Co., for an open conversation about the brand’s identity and creative direction.

During the discussion, Hakim shares his perspective on building ELKA Watch Co., touching on design inspiration, heritage references and the importance of clarity in brand positioning. The exchange focuses on the creative process, the role of design details and the desire to develop watches that balance historical influence with a contemporary aesthetic.

Rather than centring on technical specifications or commercial performance, the conversation explores broader themes such as brand vision, creative intent and the challenges of shaping a coherent identity in today’s watch landscape.

A thoughtful and grounded discussion about modern watchmaking, creativity and the long-term development of an independent brand.

🎧 Duration: 15 min
💬 Language: English
📢 Presented by: STISS (www.stiss.ch) – main partner of the Time to Watches Podcasts

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