🎙️ Genius Watches – Design Disruption, Accessibility and a New Creative Path

Guest: Pascal Michel – Genius Watches
Hosted by: Alon Ben Joseph & Rob Nudds – The Real Time Show
Recorded at: Time to Watches 2025 – Villa Sarasin – Geneva
Main partner: STISS (www.stiss.ch)

This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS (www.stiss.ch).

Recorded live at Time to Watches 2025 in Geneva, Rob Nudds and Alon Ben Joseph welcome Pascal Michel from Genius Watches for an open and enthusiastic conversation about design, accessibility and the ambition to build a new kind of watch brand.

During the discussion, Pascal explains the origins of Genius Watches and the brand’s desire to take an international path from the outset. He shares the vision behind creating unisex watches available in two sizes, combining accessibility, bold design and a wide range of colours, while keeping prices within an approachable range.

The conversation explores Genius Watches’ disruptive design approach, including the development of an asymmetrical case inspired by iconic watch design references. Pascal explains how the brand embraces quartz and automatic movements, highlighting the advantages of quartz in terms of thinness, durability and long battery life, while addressing both men’s and women’s expectations in the watch market.

A significant part of the exchange focuses on the use of lab-grown diamonds, chosen for ethical, ecological and creative reasons. Pascal discusses how this choice allows greater design freedom while maintaining affordability, particularly for watches aimed at female collectors.

The episode also touches on the brand’s digital strategy, its presence on social media platforms, and the importance of combining online visibility with physical retail partnerships. Pascal reflects on the role of Time to Watches as a key platform for meeting retailers, distributors, journalists and collectors, and for supporting the brand’s international expansion.

A lively and insightful conversation about creative freedom, disruptive design, accessibility and the balance between digital growth and human connection in contemporary watchmaking.

🎧 Duration: 17 min
💬 Language: English
📢 Presented by: STISS (www.stiss.ch) – main partner of the Time to Watches Podcasts

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