🎙️ AWAKE – Craftsmanship, Creativity and Building Brand Awareness

Guest: Lilian Thibault – AWAKE
Hosted by: Alon Ben Joseph & Rob Nudds – The Real Time Show
Recorded at: Time to Watches – Villa Sarasin – Geneva
Main partner: STISS (www.stiss.ch)

This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS (www.stiss.ch).
Welcome to another Time to Watches podcast, where each recording highlights the people who make the world of watchmaking so fascinating.

Recorded at Time to Watches in Geneva, Alon Ben Joseph & Rob Nudds welcome Lilian Thibault from AWAKE for an open and engaging conversation about creativity, craftsmanship and the challenges of building a young independent watch brand.

During the discussion, Lilian reflects on AWAKE’s first participation in Geneva and the importance of physical events to meet media, collectors and watch enthusiasts. He explains how the brand’s recent creative shift has been received positively and why originality and visual impact play a central role in AWAKE’s identity.

The exchange also explores the brand’s approach to innovation through traditional handcrafted techniques, the presentation of new pieces during the event, and the importance of building long-term awareness rather than focusing on immediate sales.

A relaxed and insightful conversation about creative risk-taking, independent watchmaking and connecting with a global community of collectors.

🎧 Duration: 13 min
💬 Language: English
📢 Presented by: STISS (www.stiss.ch) – main partner of the Time to Watches Podcasts

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