🎙️ BA111OD – Rethinking Swiss Watchmaking from the Inside Out

Guest: Thomas Baillod – BA111OD
Hosted by: Alon Ben Joseph & Rob Nudds – The Real Time Show
Recorded at: Time to Watches, Villa Sarasin, Geneva
Main partner: STISS (www.stiss.ch)

This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS (www.stiss.ch).
Welcome to another Time to Watches podcast, where each recording shines a light on the people who make the world of watchmaking so fascinating.

Recorded at Time to Watches in Geneva, Alon Ben Joseph & Rob Nudds welcome Thomas Baillod, founder of BA111OD, for an in-depth conversation about alternative approaches to watchmaking and distribution.

Born and raised in La Chaux-de-Fonds, in the heart of Switzerland’s Watch Valley, Thomas shares his background in watch distribution and explains how BA111OD began as an experiment rather than a traditional brand. The discussion focuses on questioning established business models, reducing the distance between watchmakers and end customers, and rethinking how value is created and perceived in the watch industry.

Throughout the conversation, Thomas reflects on heritage, accessibility and the importance of respecting both those who make watches and those who wear them. Rather than following conventional branding rules, BA111OD explores a different path rooted in independence, experimentation and long-term vision.

A candid exchange about business models, heritage and the evolving relationship between watchmaking, value and customers.

🎧 Duration: 16min
💬 Language: English
📢 Presented by: STISS (www.stiss.ch), main partner of the Time to Watches Podcasts

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