The "No-Branding" Trend [FR] | TALK by Time to Watches

Description

No-branding is not a new phenomenon. JSH notes and highlights this in a reference dossier by Olivier Muller. The trend is cyclical, and the past is full of similar examples and impulses: to "escape the box", to be perceived as "rebellious" or "alternative." In watchmaking, this phenomenon is booming...

With Thomas Baillod, Nicolas Wiederrecht, Christian Etienne, Marc-Christian Perronnet and Joël Grandjean.

Le phénomène du no-branding n’est pas nouveau. JSH le remarque et le souligne dans un dossier référence signé Olivier Muller. La tendance est cyclique, le passé regorge d’exemples et d’élans similaires: «échapper au cadre», se faire percevoir comme «rebelle» ou «alternatif.» En horlogerie, ce phénomène est en pleine essor...

Avec Thomas Baillod, Nicolas Wiederrecht, Christian Etienne, Marc-Christian Perronnet et Joël Grandjean

Podcast in French

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About TALK by Time to Watches

TALK by Time to Watches is where the watch industry takes a moment to slow down and speak openly.

Recorded at the heart of the exhibition, each episode brings together founders, independents, executives, creators, and experts for conversations that go beyond the surface — human, honest and genuinely insightful.

We talk business, but with depth: the decisions that matter, the doubts behind the strategies, the challenges brands face, the risks they take, the lessons learned, and the vision they’re building for tomorrow.

Just real people sharing real experiences — the kind you rarely hear on stage or in press releases.

If you want to understand not only how the industry moves, but why it moves — and the people who make it happen — this is the place to listen.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About TALK by Time to Watches

TALK by Time to Watches is where the watch industry takes a moment to slow down and speak openly.

Just real people sharing real experiences — the kind you rarely hear on stage or in press releases.

If you want to understand not only how the industry moves, but why it moves — and the people who make it happen — this is the place to listen.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

With Thomas Baillod, Nicolas Wiederrecht, Christian Etienne, Marc-Christian Perronnet and Joël Grandjean.

Avec Thomas Baillod, Nicolas Wiederrecht, Christian Etienne, Marc-Christian Perronnet et Joël Grandjean

Podcast in French

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About TALK by Time to Watches

TALK by Time to Watches is where the watch industry takes a moment to slow down and speak openly.

Just real people sharing real experiences — the kind you rarely hear on stage or in press releases.

If you want to understand not only how the industry moves, but why it moves — and the people who make it happen — this is the place to listen.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About TALK by Time to Watches

TALK by Time to Watches is where the watch industry takes a moment to slow down and speak openly.

Just real people sharing real experiences — the kind you rarely hear on stage or in press releases.

If you want to understand not only how the industry moves, but why it moves — and the people who make it happen — this is the place to listen.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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With Thomas Baillod, Nicolas Wiederrecht, Christian Etienne, Marc-Christian Perronnet and Joël Grandjean.

Avec Thomas Baillod, Nicolas Wiederrecht, Christian Etienne, Marc-Christian Perronnet et Joël Grandjean

Podcast in French

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About TALK by Time to Watches

TALK by Time to Watches is where the watch industry takes a moment to slow down and speak openly.

Just real people sharing real experiences — the kind you rarely hear on stage or in press releases.

If you want to understand not only how the industry moves, but why it moves — and the people who make it happen — this is the place to listen.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About TALK by Time to Watches

TALK by Time to Watches is where the watch industry takes a moment to slow down and speak openly.

Just real people sharing real experiences — the kind you rarely hear on stage or in press releases.

If you want to understand not only how the industry moves, but why it moves — and the people who make it happen — this is the place to listen.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

With Thomas Baillod, Nicolas Wiederrecht, Christian Etienne, Marc-Christian Perronnet and Joël Grandjean.

Avec Thomas Baillod, Nicolas Wiederrecht, Christian Etienne, Marc-Christian Perronnet et Joël Grandjean

Podcast in French

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About TALK by Time to Watches

TALK by Time to Watches is where the watch industry takes a moment to slow down and speak openly.

Just real people sharing real experiences — the kind you rarely hear on stage or in press releases.

If you want to understand not only how the industry moves, but why it moves — and the people who make it happen — this is the place to listen.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About TALK by Time to Watches

TALK by Time to Watches is where the watch industry takes a moment to slow down and speak openly.

Just real people sharing real experiences — the kind you rarely hear on stage or in press releases.

If you want to understand not only how the industry moves, but why it moves — and the people who make it happen — this is the place to listen.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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