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What can manufacturing leaders learn from rock bands? 🎸 In this episode of The Art of Making, recorded live at Manufacturing Day 2025 in Vienna, host Maxim Mommerency sits down with James Taylor – renowned keynote speaker on creativity, artificial intelligence, and innovation – to explore what he calls SuperCollaboration™. 

Drawing from his early career managing Grammy-award-winning artists and rock bands, James shares how the same principles that keep creative teams performing at their best—trust, shared purpose, and psychological safety—are also key to driving innovation in manufacturing. Together, we unpack how AI is transforming creative collaboration, how leaders can balance structure with experimentation, and why the future of manufacturing belongs to organisations that collaborate like great bands. 

James Taylor is an award-winning keynote speaker and internationally recognised expert on creativity, innovation, and artificial intelligence. A former music industry manager who worked with members of the Rolling Stones and other top artists, James now advises global organisations on unlocking the creative potential of their people and embracing AI as a partner in innovation. 

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