For this episode, I had the joy of sitting down with Maayke Ruyffelaere, the brilliant founder of Maiwe. Our conversation was as vibrant as the signature colour of her serum. Together, we travelled all the way to Chile, exploring the origins of her rosehip-based skincare — an ingredient that lies at the heart of every Maiwe formula.
We retraced the brand’s journey from the first spark of an idea and the encounters that shaped it, to the complete line she offers today: simple, universal, and incredibly effective products designed for every skin type.

Maayke’s generosity and warmth know no borders, and her deeply human values shine through every word she shares.

Tune in for a soulful, inspiring journey behind one of the most captivating clean beauty brands of the moment.

If this episode added a touch of blush to your day, give it 5 stars, leave a kind review, and share the beauty around.

Here are some links to the places and products Maayke mentioned in this podcast:

• Follow Maiwe on Instagram @maiweskin

• Discover the products at Maiwe's Website

• Learn more about the European Natural Beauty Awards

• Treat yourself with a beautiful moment at Wellness | August Antwerp

• Box illustration is from Lisbeth Antoine

• Make-up and skincare expert Martina Lattanzi

• Maiwe’s perfect mascara Mascara | ILIA Beauty

• An amazing photographer PIA RIVEROLA

• Beauty Crush, amazing Mircea Body Wash

• Beauty business owner Kim Maes founder of Blos and Le Rub

• Grounding moment at Botanische Tuin | Visit Antwerpen

Music:

Track: Palm Trees — Next Route [Audio Library Release]
Music provided by Audio Library Plus
Watch: • Palm Trees — Next Route | Electronic Dance...
Free Download / Stream: https://alplus.io/palm-trees

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