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Breaking Through Revenue Ceilings with Debbie Oster cover
Breaking Through Revenue Ceilings with Debbie Oster cover
The Edge Effect: A Marketing Podcast

Breaking Through Revenue Ceilings with Debbie Oster

Breaking Through Revenue Ceilings with Debbie Oster

45min |06/03/2024
Play
undefined cover
undefined cover
Breaking Through Revenue Ceilings with Debbie Oster cover
Breaking Through Revenue Ceilings with Debbie Oster cover
The Edge Effect: A Marketing Podcast

Breaking Through Revenue Ceilings with Debbie Oster

Breaking Through Revenue Ceilings with Debbie Oster

45min |06/03/2024
Play

Description

In this episode of The Edge Effect, host Caroline Crawford was joined by Debbie Oster, co-founder of Entrepreneur's Edge, shares her journey from being an English lit teacher to becoming a marketing expert. She emphasizes the importance of having a strong marketing foundation for small businesses that have hit a revenue ceiling.


Debbie discusses the key elements of marketing, such as being strategic, creative, and analytical. She highlights the need for a comprehensive marketing strategy before diving into specific tactics like social media and paid ads. Debbie also stresses the significance of branding as a subset of marketing strategy, not the other way around. The episode delves into the process of conducting deep audits, market research, and client interviews to create tailored marketing strategies for clients.


Key Takeaways:

  • The importance of building a strong marketing foundation, strategic approach, and client-centric strategies for small businesses to overcome revenue ceilings and achieve growth.

  • Marketing is an investment, not just an expense.

  • Start with a strong marketing strategy before focusing on specific tactics like social media and paid ads.

  • Branding should align with the overall marketing strategy and business goals.

  • Conduct thorough audits and client interviews to create tailored marketing strategies.

  • Flexibility and evolution are key aspects of owning a business.


Follow Debbie:

Learn more about Entrepreneur's Edge: https://entrepreneursedge.biz/

Connect with Debbie on LinkedIn: https://www.linkedin.com/in/deborah-oster/

Instagram: https://www.instagram.com/entrepreneurs.edge.biz/

Facebook: https://www.facebook.com/entrepreneurs.edge.biz


More from Cultiveight Communications:


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

In this episode of The Edge Effect, host Caroline Crawford was joined by Debbie Oster, co-founder of Entrepreneur's Edge, shares her journey from being an English lit teacher to becoming a marketing expert. She emphasizes the importance of having a strong marketing foundation for small businesses that have hit a revenue ceiling.


Debbie discusses the key elements of marketing, such as being strategic, creative, and analytical. She highlights the need for a comprehensive marketing strategy before diving into specific tactics like social media and paid ads. Debbie also stresses the significance of branding as a subset of marketing strategy, not the other way around. The episode delves into the process of conducting deep audits, market research, and client interviews to create tailored marketing strategies for clients.


Key Takeaways:

  • The importance of building a strong marketing foundation, strategic approach, and client-centric strategies for small businesses to overcome revenue ceilings and achieve growth.

  • Marketing is an investment, not just an expense.

  • Start with a strong marketing strategy before focusing on specific tactics like social media and paid ads.

  • Branding should align with the overall marketing strategy and business goals.

  • Conduct thorough audits and client interviews to create tailored marketing strategies.

  • Flexibility and evolution are key aspects of owning a business.


Follow Debbie:

Learn more about Entrepreneur's Edge: https://entrepreneursedge.biz/

Connect with Debbie on LinkedIn: https://www.linkedin.com/in/deborah-oster/

Instagram: https://www.instagram.com/entrepreneurs.edge.biz/

Facebook: https://www.facebook.com/entrepreneurs.edge.biz


More from Cultiveight Communications:


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Share

Embed

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Description

In this episode of The Edge Effect, host Caroline Crawford was joined by Debbie Oster, co-founder of Entrepreneur's Edge, shares her journey from being an English lit teacher to becoming a marketing expert. She emphasizes the importance of having a strong marketing foundation for small businesses that have hit a revenue ceiling.


Debbie discusses the key elements of marketing, such as being strategic, creative, and analytical. She highlights the need for a comprehensive marketing strategy before diving into specific tactics like social media and paid ads. Debbie also stresses the significance of branding as a subset of marketing strategy, not the other way around. The episode delves into the process of conducting deep audits, market research, and client interviews to create tailored marketing strategies for clients.


Key Takeaways:

  • The importance of building a strong marketing foundation, strategic approach, and client-centric strategies for small businesses to overcome revenue ceilings and achieve growth.

  • Marketing is an investment, not just an expense.

  • Start with a strong marketing strategy before focusing on specific tactics like social media and paid ads.

  • Branding should align with the overall marketing strategy and business goals.

  • Conduct thorough audits and client interviews to create tailored marketing strategies.

  • Flexibility and evolution are key aspects of owning a business.


Follow Debbie:

Learn more about Entrepreneur's Edge: https://entrepreneursedge.biz/

Connect with Debbie on LinkedIn: https://www.linkedin.com/in/deborah-oster/

Instagram: https://www.instagram.com/entrepreneurs.edge.biz/

Facebook: https://www.facebook.com/entrepreneurs.edge.biz


More from Cultiveight Communications:


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

In this episode of The Edge Effect, host Caroline Crawford was joined by Debbie Oster, co-founder of Entrepreneur's Edge, shares her journey from being an English lit teacher to becoming a marketing expert. She emphasizes the importance of having a strong marketing foundation for small businesses that have hit a revenue ceiling.


Debbie discusses the key elements of marketing, such as being strategic, creative, and analytical. She highlights the need for a comprehensive marketing strategy before diving into specific tactics like social media and paid ads. Debbie also stresses the significance of branding as a subset of marketing strategy, not the other way around. The episode delves into the process of conducting deep audits, market research, and client interviews to create tailored marketing strategies for clients.


Key Takeaways:

  • The importance of building a strong marketing foundation, strategic approach, and client-centric strategies for small businesses to overcome revenue ceilings and achieve growth.

  • Marketing is an investment, not just an expense.

  • Start with a strong marketing strategy before focusing on specific tactics like social media and paid ads.

  • Branding should align with the overall marketing strategy and business goals.

  • Conduct thorough audits and client interviews to create tailored marketing strategies.

  • Flexibility and evolution are key aspects of owning a business.


Follow Debbie:

Learn more about Entrepreneur's Edge: https://entrepreneursedge.biz/

Connect with Debbie on LinkedIn: https://www.linkedin.com/in/deborah-oster/

Instagram: https://www.instagram.com/entrepreneurs.edge.biz/

Facebook: https://www.facebook.com/entrepreneurs.edge.biz


More from Cultiveight Communications:


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Share

Embed

You may also like