Description
In this episode of The Edge Effect podcast, I’m joined by David Saggio, the owner of David Saggio Photography, a photography studio focused on making people look their best for the world to see – a genuine look that brings to life the real you. David is a U.S. Army veteran, a trained photographer and paratrooper, as well as an internationally recognized headshot and portrait photographer.
In this episode, you’ll learn:
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David’s career path thus far. (01:17)
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What it was like to be a photographer in the military. (03:40)
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What David does in his photography business now. (06:24)
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What the on-set process looks like with clients. (09:34)
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The importance of going into detail and planning before the shoot. (12:19)
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The benefit of investing in a high quality photographer. (15:55)
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The strategic impact of visuals for a brand. (19:10)
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Going beyond style to create an authentic brand shoot. (27:18)
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Honoring the individualism of each person behind the team. (30:51)
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The importance of being consistent and looking at your brand every few years. (37:40)
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Why there is a stigma around capturing headshots. (39:44)
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The standard of Peter Hurley and the Headshot Crew that has helped make David the expert he is today. (44:37)
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Constantly growing, learning, and improving. (48:59)
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How David Saggio Photography has evolved over the years. (50:08)
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Recognizing where you want to put your efforts and shifting your marketing according to that. (55:22)
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How David approaches his marketing with his brand being so personal. (1:00:19)
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How he created some separation between himself as a person and his brand. (1:05:40)
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Marketing is in the small details. (1:09:44)
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How David’s marketing changed to attract a higher caliber audience. (1:11:24)
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The importance of talking competitively about your relevance. (1:15:24)
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The challenge of differentiating your photography from everything else out there. (1:17:29)
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Not being afraid to ask for help. (1:20:29)
Website: www.davidsaggiophoto.com
Instagram handles:
https://www.instagram.com/davidsaggio.photo/
https://www.instagram.com/foto_saggio/
https://www.instagram.com/autosaggio/
Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms
Find us on Instagram: https://www.instagram.com/cultiveightcomms/
Visit our website: https://www.cultiveightcommunications.com/
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