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The Power of Hyper-Personalization in Marketing Strategies with Hugo Gomez cover
The Power of Hyper-Personalization in Marketing Strategies with Hugo Gomez cover
The Edge Effect: A Marketing Podcast

The Power of Hyper-Personalization in Marketing Strategies with Hugo Gomez

The Power of Hyper-Personalization in Marketing Strategies with Hugo Gomez

50min |17/04/2024
Play
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undefined cover
The Power of Hyper-Personalization in Marketing Strategies with Hugo Gomez cover
The Power of Hyper-Personalization in Marketing Strategies with Hugo Gomez cover
The Edge Effect: A Marketing Podcast

The Power of Hyper-Personalization in Marketing Strategies with Hugo Gomez

The Power of Hyper-Personalization in Marketing Strategies with Hugo Gomez

50min |17/04/2024
Play

Description

In this episode of The Edge Effect, join your host Caroline Crawford as she speaks with Hugo Gomez, the founder of Gente NOW, a bilingual digital marketing agency specializing in helping businesses tap into new markets. Hugo shares his expertise in lead generation and marketing, particularly in the legal vertical, emphasizing the importance of authenticity and cultural sensitivity when targeting diverse audiences.


This episode highlights the importance of authenticity, niche marketing, and hyper-personalization in reaching diverse audiences effectively. Hugo's insights provide valuable lessons for businesses looking to expand into new markets while emphasizing the need for cultural sensitivity and tailored messaging to build trust and credibility with target audiences.


Hugo Gomez has a background in lead generation in consumer and commercial finance, with a focus on content marketing, paid advertising, and lead generation strategies. He founded Hentai Now, a bilingual digital marketing agency, to bridge the gap between businesses and the Hispanic market.


Key Takeaways:

  • 01:08-01:19: Hugo's career background in lead generation and his transition into the legal vertical.

  • 02:22-02:33: The challenges of marketing in the legal vertical due to high competition and limited clientele.

  • 04:48-04:58: The importance of niche marketing and hyper-personalization in reaching specific audience segments.

  • 08:33-08:44: Hugo's approach to maintaining brand consistency while targeting different markets.

  • 13:31-13:41: The significance of authenticity in Hispanic marketing and the need for cultural sensitivity.

  • 19:48-19:58: Hugo's advice on seeking multicultural expertise before tapping into new markets.

  • 23:02-23:13: The impact of false advertising and the importance of having resources to support targeted markets.

  • 36:16-36:26: Hugo's emphasis on authenticity and the need for businesses to be honest about their capabilities in marketing to specific segments.

  • 42:04-42:15: The shift towards hyper-segmentation and personalized marketing strategies for success in today's market.


Follow Gente NOW:


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

In this episode of The Edge Effect, join your host Caroline Crawford as she speaks with Hugo Gomez, the founder of Gente NOW, a bilingual digital marketing agency specializing in helping businesses tap into new markets. Hugo shares his expertise in lead generation and marketing, particularly in the legal vertical, emphasizing the importance of authenticity and cultural sensitivity when targeting diverse audiences.


This episode highlights the importance of authenticity, niche marketing, and hyper-personalization in reaching diverse audiences effectively. Hugo's insights provide valuable lessons for businesses looking to expand into new markets while emphasizing the need for cultural sensitivity and tailored messaging to build trust and credibility with target audiences.


Hugo Gomez has a background in lead generation in consumer and commercial finance, with a focus on content marketing, paid advertising, and lead generation strategies. He founded Hentai Now, a bilingual digital marketing agency, to bridge the gap between businesses and the Hispanic market.


Key Takeaways:

  • 01:08-01:19: Hugo's career background in lead generation and his transition into the legal vertical.

  • 02:22-02:33: The challenges of marketing in the legal vertical due to high competition and limited clientele.

  • 04:48-04:58: The importance of niche marketing and hyper-personalization in reaching specific audience segments.

  • 08:33-08:44: Hugo's approach to maintaining brand consistency while targeting different markets.

  • 13:31-13:41: The significance of authenticity in Hispanic marketing and the need for cultural sensitivity.

  • 19:48-19:58: Hugo's advice on seeking multicultural expertise before tapping into new markets.

  • 23:02-23:13: The impact of false advertising and the importance of having resources to support targeted markets.

  • 36:16-36:26: Hugo's emphasis on authenticity and the need for businesses to be honest about their capabilities in marketing to specific segments.

  • 42:04-42:15: The shift towards hyper-segmentation and personalized marketing strategies for success in today's market.


Follow Gente NOW:


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Share

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Description

In this episode of The Edge Effect, join your host Caroline Crawford as she speaks with Hugo Gomez, the founder of Gente NOW, a bilingual digital marketing agency specializing in helping businesses tap into new markets. Hugo shares his expertise in lead generation and marketing, particularly in the legal vertical, emphasizing the importance of authenticity and cultural sensitivity when targeting diverse audiences.


This episode highlights the importance of authenticity, niche marketing, and hyper-personalization in reaching diverse audiences effectively. Hugo's insights provide valuable lessons for businesses looking to expand into new markets while emphasizing the need for cultural sensitivity and tailored messaging to build trust and credibility with target audiences.


Hugo Gomez has a background in lead generation in consumer and commercial finance, with a focus on content marketing, paid advertising, and lead generation strategies. He founded Hentai Now, a bilingual digital marketing agency, to bridge the gap between businesses and the Hispanic market.


Key Takeaways:

  • 01:08-01:19: Hugo's career background in lead generation and his transition into the legal vertical.

  • 02:22-02:33: The challenges of marketing in the legal vertical due to high competition and limited clientele.

  • 04:48-04:58: The importance of niche marketing and hyper-personalization in reaching specific audience segments.

  • 08:33-08:44: Hugo's approach to maintaining brand consistency while targeting different markets.

  • 13:31-13:41: The significance of authenticity in Hispanic marketing and the need for cultural sensitivity.

  • 19:48-19:58: Hugo's advice on seeking multicultural expertise before tapping into new markets.

  • 23:02-23:13: The impact of false advertising and the importance of having resources to support targeted markets.

  • 36:16-36:26: Hugo's emphasis on authenticity and the need for businesses to be honest about their capabilities in marketing to specific segments.

  • 42:04-42:15: The shift towards hyper-segmentation and personalized marketing strategies for success in today's market.


Follow Gente NOW:


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

In this episode of The Edge Effect, join your host Caroline Crawford as she speaks with Hugo Gomez, the founder of Gente NOW, a bilingual digital marketing agency specializing in helping businesses tap into new markets. Hugo shares his expertise in lead generation and marketing, particularly in the legal vertical, emphasizing the importance of authenticity and cultural sensitivity when targeting diverse audiences.


This episode highlights the importance of authenticity, niche marketing, and hyper-personalization in reaching diverse audiences effectively. Hugo's insights provide valuable lessons for businesses looking to expand into new markets while emphasizing the need for cultural sensitivity and tailored messaging to build trust and credibility with target audiences.


Hugo Gomez has a background in lead generation in consumer and commercial finance, with a focus on content marketing, paid advertising, and lead generation strategies. He founded Hentai Now, a bilingual digital marketing agency, to bridge the gap between businesses and the Hispanic market.


Key Takeaways:

  • 01:08-01:19: Hugo's career background in lead generation and his transition into the legal vertical.

  • 02:22-02:33: The challenges of marketing in the legal vertical due to high competition and limited clientele.

  • 04:48-04:58: The importance of niche marketing and hyper-personalization in reaching specific audience segments.

  • 08:33-08:44: Hugo's approach to maintaining brand consistency while targeting different markets.

  • 13:31-13:41: The significance of authenticity in Hispanic marketing and the need for cultural sensitivity.

  • 19:48-19:58: Hugo's advice on seeking multicultural expertise before tapping into new markets.

  • 23:02-23:13: The impact of false advertising and the importance of having resources to support targeted markets.

  • 36:16-36:26: Hugo's emphasis on authenticity and the need for businesses to be honest about their capabilities in marketing to specific segments.

  • 42:04-42:15: The shift towards hyper-segmentation and personalized marketing strategies for success in today's market.


Follow Gente NOW:


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Share

Embed

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