Batter up! With the 2023 World Series just around the corner, we’re celebrating an all-star roster of The Higher Ed Marketer interviews. From CMOs to school presidents, we’ve had the privilege to talk to some of the most brilliant minds in higher education. And the best part? Each of this episode’s guests will be at the upcoming 2023 AMA Symposium for the Marketing of Higher Education (https://www.ama.org/events/conference/2023-ama-symposium-for-the-marketing-of-higher-education/) in Chicago, Illinois! You won’t want to miss this special lineup of talented men and women who can help you get your college or university’s marketing into the big leagues: - Brian Piper (https://www.linkedin.com/in/brianwpiper/), Director of Content Strategy and Assessment at the University of Rochester (https://rochester.edu/about/)  - Jaime Hunt (https://www.linkedin.com/in/jaimehunt/), Chief Marketing Officer at Old Dominion University (https://www.odu.edu/)  - Walter Kimbrough (https://www.linkedin.com/in/walterkimbrough/), Consultant at The Registry (https://www.registryinterim.com/)  - R. Ethan Braden (https://www.linkedin.com/in/robertethanbraden/), Chief Marketing and Communications Officer at Purdue University (https://purdue.edu/)  - Jenny Petty (https://www.linkedin.com/in/jennydurnanpetty/), VP of Marketing Communications at the University of Montana (https://www.umt.edu/)  - Carrie Phillips (https://www.linkedin.com/in/carriehphillips/), Chief Communications and Marketing Officer at the University of Arkansas - Little Rock (https://ualr.edu/)  - Santhana Naidu (https://www.linkedin.com/in/naidu/), Vice President at the Rose-Hulman Institute of Technology (https://www.rose-hulman.edu/)  - Alex Boylan (https://www.linkedin.com/in/alexanderboylan/), Founder of The College Tour (https://www.thecollegetour.com/)  - Teresa Flannery (https://www.linkedin.com/in/teresa-flannery-ph-d-2860b428/), Executive VP and Chief Operating Officer at CASE (https://www.case.org/regions/europe) - Kyle Campbell (https://www.linkedin.com/in/kyledavecampbell/), Founder of Education Marketer (https://www.educationmarketer.co.uk/)  Check out these resources we mentioned during the podcast: - 2023 AMA Symposium for the Marketing of Higher Education (https://www.ama.org/events/conference/2023-ama-symposium-for-the-marketing-of-higher-education/)  - Epic Content Marketing (https://epiccontentmarketing.com/) by Joe Pulizzi and Brian Piper  - Confessions of a Higher Ed CMO (https://www.enrollify.org/higheredcmo) Podcast with Jaime Hunt   - Revisionist History (https://www.pushkin.fm/podcasts/revisionist-history) Podcast with Malcolm Gladwell  - How to Market a University (https://www.amazon.com/How-Market-University-Competitive-Environment/dp/1421440342) by Teresa Flannery  - How to Market a University Mastercourse (https://www.enrollify.org/mastercourse/how-to-market-a-university)  To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/), or search for The Higher Ed Marketer in your favorite podcast player.   

When it comes to alumni communications, print isn't dead yet. In fact, many alumni who are express great interest in receiving printed content. When done the right way, print not only provides a great ROI but also helps higher ed material to stand out in what is becoming an increasingly noisy digital landscape. That's why it's paramount that communications teams try to combine both a print and digital approach to improve the overall experience. Join us as we talk to Rebekah Tilley (https://www.linkedin.com/in/rebekah-tilley/), Director of Strategic Communications at the University of Iowa’s Tippie College of Business (https://tippie.uiowa.edu/) , Steven Henneberry (https://www.linkedin.com/in/steven-henneberry-357aa1b/), Director of Strategic and Faculty Communications at the University of Minnesota’s Carlson School of Management (https://carlsonschool.umn.edu/), and Erin Peterson (https://www.linkedin.com/in/erin-peterson-b4157a2/), Owner of Capstone Communications. (https://getcapstone.com/) In this episode, we delve into how to successfully navigate the alumni communications experience. Join us as we discuss:  - Print’s place within the alumni communications ecosystem (05:12) - How to best integrate print, digital platforms, and other channels for alumni (15:34) - How to utilize LinkedIn to find story angles and people to interview (31:09) To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/) or search for The Higher Ed Marketer in your favorite podcast player.   

The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. And lots of higher ed institutions are still trying to wrap their heads around AI’s potential, for better or worse. But the truth is that the rest of the world is going full speed ahead with generative AI, and it’s time for higher ed marketers to catch up. In this episode, we’re joined by Gil Appel (https://www.linkedin.com/in/gilappel/), Assistant Professor of Marketing at The George Washington University School of Business (https://business.gwu.edu/), and Raffi DerSimonian (https://www.linkedin.com/in/raffi-dersimonian-5099233/), VP and Chief Strategy Officer at ERI (https://www.eridesignstudio.com/). Tune in to hear Gil and Raffi follow up on their presentation with Bart from the HashtagHigherEdUS Conference (https://www.timeshighered-events.com/highered-us-2023) in June 2023 about AI tools in higher ed marketing. Join us as we discuss: - How AI literacy will be a benchmark for the workforce of the future (2:24) - Why ChatGPT is like an Ironman suit for higher ed marketers (11:09) - Arguments against AI tools and the intellectual atrophy fallacy (26:27) - What part AI plays in proving the value of college education (35:57) Check out these resources we mentioned during the podcast: - HashtagHigherEdUS Conference 2023 - Using AI in Higher Ed Marketing (https://www.youtube.com/watch?v=sXbdpYNCElc&ab_channel=BartCaylor)  - Fireflies.ai (https://fireflies.ai/)  - CassidyAI.com (https://www.cassidyai.com/)  - AI: Your Collaborative Marketing Partner Summit (https://thehigheredmarketer.com/ai-summit/)  - ABHE Enrollment Leaders Conference (https://www.abhe.org/enrollment-leaders/)    To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/) or search for The Higher Ed Marketer in your favorite podcast player. 

Like a lot of higher ed departments, international student marketing has been on a rollercoaster since the pandemic. And while other global players like Canada and India are excelling in international recruitment, the US is falling behind. But Mary Catherine Chase (https://www.linkedin.com/in/marycatherinechase/), Director of Marketing and Communications at The George Washington University - School of Business (https://business.gwu.edu/), thinks domestic institutions have a real opportunity to get back in the game. First, they have to get back to some basics. Tune in to hear Mary’s great insights on how marketers can re-engage the global community and give international students a sense of belonging at American institutions.     Join us as we discuss: - Covid’s lasting impact on international student recruitment (4:22) - Marketing to different cultures in your local communities (12:54) - The 3 pillars of international higher ed marketing (24:30) - Why language matters in your community interactions (29:53) Check out these resources we mentioned during the podcast: - International Student Exchange Programs (https://www.isepstudyabroad.org/) (ISEP) - Institute of International Education (https://www.iie.org/) (IIE) - Education USA (https://educationusa.state.gov/) To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/) or search for The Higher Edge in your favorite podcast player.  

When It comes to building trust by empowering teams to take ownership, higher ed leaders must communicate frequently and not be afraid to push boundaries. Today, we're joined by the Senior Director of Enrollment Marketing at Baylor University (https://www.baylor.edu/), Jen McCrady (https://www.linkedin.com/in/jenmccrady/). Jen talks about what helps her unique management style to not only establish trust with her team but also empower them.   How you support your colleagues is key to getting the most out of them and building a strong team for today, but it also plays a huge role in creating the work culture of tomorrow at your institution.   Join us as we discuss:  - Why Jen’s team-building philosophy focuses on trust and empowerment (7:16) - The five ways to build trust within your team (14:15) - How a tight-knit professional community is created (25:50) To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/) or search for The Higher Ed Marketer in your favorite podcast player. 

For any number of reasons, higher ed institutions can sometimes get caught up in a branding dilemma. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the case at the University of Louisville (https://louisville.edu/) in 2017. It was then that the school’s Executive Director of Brand and Marketing, Kim Butterweck (https://www.linkedin.com/in/kimbutterweck/), and Director of Marketing, Erica Walsh (https://www.linkedin.com/in/ericalwalsh/), and their team set out to rediscover their brand’s promise. Kim and Erica share how training internal stakeholders in brand awareness and redefining student success became integral to their school’s renewed brand messaging strategy.    Join us as we discuss: - Working with internal stakeholders on brand messaging (8:25) - Cross-training departments through group workshops (17:12) - The 3 pillars of Louisville’s brand messaging strategy (25:57) Check out these resources we mentioned during the podcast: - kimberly.butterweck@louisville.edu (mailto:kimberly.butterweck@louisville.edu)  - erica.walsh@louisville.edu (mailto:erica.walsh@louisville.edu)  To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/) or search for The Higher Ed Marketer in your favorite podcast player. 

Are you setting the teams at your university or organization up for success? How are you supporting your colleagues to ensure that they are at the top of their game at all times? It all starts with being intentional, getting everyone aligned, and having a collaborative approach. In this episode, we are joined by Kathy Kissane (https://www.linkedin.com/in/kathyk333/), Associate Chief Marketing Officer at Thomas Jefferson University (https://www.jefferson.edu/). Kathy shares her perspective on what it takes to build a high-performing team in higher education marketing, taking us through the key elements of creating a better team for your higher ed institution. Join us as we discuss:  - Why you need to have a clear mission, vision, and values (07:47) - How you can encourage continuous learning (15:45) - Why it’s important to celebrate the wins and the tries (27:03) Check out these resources we mentioned during the podcast: - Kathy Kissane (https://www.linkedin.com/in/kathyk333/)  - Thomas Jefferson University (https://www.jefferson.edu/)  To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/) or search for The Higher Ed Marketer in your favorite podcast player. 

“Data silos” have been at the top of the buzzword pile for a few years now. But the truth is that many higher ed enrollment and marketing departments still don’t quite get each others’ roles. Michael Doran (https://www.linkedin.com/in/mjdoran/), CRM Implementation Strategist at XEquals (https://xequalsenroll.com/), thinks the biggest problem is they speak different languages. The solution? They need a translator — someone who knows how to unlock marketing solutions for their school’s enrollment strategy. Michael leans on his admissions experience to unpack what’s keeping enrollment and marketing professionals from communicating and what the folks at XEquals are doing to break down those roadblocks. Join us as we discuss: - Why fast-paced demographic shifts necessitate information sharing (3:26)  - The perks and challenges of an enrollment and marketing tag team (11:38) - How lead scoring can help enrollment counselors prioritize leads (19:50) Check out these resources we mentioned during the podcast: - micahel.doran@xequalsenroll.com (mailto:micahel.doran@xequalsenroll.com)  - XEquals (https://xequalsenroll.com/) - The Golden Ratio (https://podcasts.apple.com/us/podcast/the-golden-ratio-podcast/id1378526434) podcast To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/) or search for The Higher Ed Marketer in your favorite podcast player.  

In this episode, we are joined by the Director of Content and Strategy Assessment at the University of Rochester (https://rochester.edu/), Brian Piper (https://www.linkedin.com/in/brianwpiper/). Not only do we get an inside look at his approach and strategies around content with the University of Rochester, he shares his perspective on this quickly changing landscape, and it was beyond insightful. Not only has AI seemingly changed things overnight — people have adapted and are thinking quicker and more creatively as well. So what does that mean for your university or organization? How is your content and the strategies around it going to change? Well, join us as we discuss:   - Where your content can make the greatest impact [10:24] - How to identify which metrics truly matter for your objectives [13:38] - Where customer personas and audience comes into play [18:04] - The importance of adapting to AI and a rapidly changing landscape [25:57] Check out these resources we mentioned during the podcast: - Brian Piper (https://www.linkedin.com/in/brianwpiper/) - University of Rochester (https://rochester.edu/) To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/) or search for The Higher Ed Marketer in your favorite podcast player.  

Higher ed marketers sometimes forget that they’re not merely engaging with prospective students. They’re selling their brand’s value proposition to future alumni. That’s why Ellen Johnson (https://www.linkedin.com/in/ellenvjohnson/), Vice President For Enrollment Management at Allegheny College (https://allegheny.edu/), says her school’s enrollment marketing speaks to the entire breadth of the student life cycle. And by making their brand storytelling part of everyone’s mission, they’ve created a winning culture of recruitment and retention campus-wide. Ellen tells us how Allegheny is successfully promoting a liberal arts education in a digital-first world and how they’re strategizing for the enrollment cliff. Join us as we discuss: - Approaching prospective students with a retention mindset (6:08) - Storyboarding campus tours with tactical on-site branding (14:18) - A commitment to helping students from low-income families (27:42) Check out these resources we mentioned during the podcast: - ejohnson@allegheny.edu (mailto:ejohnson@allegheny.edu) - Twitter (https://twitter.com/ellenvjohnson) - Allegheny College (https://allegheny.edu/) - Commitment to Access Program (https://sites.allegheny.edu/admissions/commitment-to-access-program/) To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/) or search for The Higher Ed Marketer in your favorite podcast player.