When evaluating a school’s content marketing system (CMS), it’s easy for higher ed marketers to get tunnel vision when defining their target audience. But as Kat Liendgens (https://www.linkedin.com/in/katliendgens/), CEO of Hannon Hill (https://www.hannonhill.com/), reminds us, the national pool of traditional college students is shrinking fast.
That means marketing teams need to get with the times and bring a diversity of voice into their CMS strategy.
Kat explains why colleges and universities need to start appealing to a broader array of personas, including the people who influence young students’ choices the most — their parents.
Join us as we discuss:
- Incorporating diversity of voice in school websites and CRMs (5:09)
- Setting content contributors up for success in your CMS (11:53)
- How higher ed content compares to other industry verticals (18:23)
Check out these resources we mentioned during the podcast:
- kat@hannonhill.com (mailto:kat@hannonhill.com)
- Hannon Hill (https://www.hannonhill.com/)
To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/) or search for The Higher Edge in your favorite podcast player.