How often do you find yourself wondering what your school’s marketing messaging should be?What are your prospective students interested in? What do they see that sets your institution apart?The easiest way to hear your students’ stories is from the students themselves.We’re chatting with Kathy Howell (https://www.linkedin.com/in/kathleen-howell-651bb618/) and Kathy Payne from Delaware Valley University (https://delval.edu/) on how they amplified student voices and implemented them into evergreen content.Join us as we discuss: [10:20] Leveraging “The College Tour” for enrollment marketing [19:28] Why students are the key to successful messaging[23:25] The efficacy of evergreen contentCheck out these resources we mentioned during the podcast:The College Tour (https://www.thecollegetour.com/)Kathy.payne@delval.edu (mailto:Kathy.payne@delval.edu)Kathy.howell@delval.edu (mailto:Kathy.howell@delval.edu)This episode originally aired on July 12th, 2022.To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/) or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In 2021, Kenyon College (https://www.kenyon.edu/) in Gambier, Ohio, received a record-breaking $100 million gift from an anonymous donor.So how did Kenyon’s marketing department creatively share the story of this generous anonymous donor while emphasizing the importance of gifts at every level?Kenyon’s Vice President for Advancement, Colleen Garland (https://www.linkedin.com/in/colleen-garland-54918214/), and Vice President for Communications, Janet Marsden (https://www.linkedin.com/in/janet-marsden-0b4b4130/), join us to talk about navigating donor gifts and making donors feel equally celebrated.Join us as we discuss: [5:39] Telling the story of an anonymous donor[10:02] Brand campaigns during a crisis[14:06] Marketing a residential experience in a rural community[17:25] The rise of video marketingCheck out these resources we mentioned during the podcast:garland1@kenyon.edu (mailto:garland1@kenyon.edu)marsden1@kenyon.edu (mailto:marsden1@kenyon.edu)This episode originally aired on May 11th, 2021.To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website, (https://www.higheredmarketerpodcast.com/) or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Take another trip back in time with us as we revisit another compelling episode of the Higher Ed Marketer Podcast.In 2022, Jay Baer, Business Growth and Customer Experience Researcher — and tequila sommelier — shared his three essential keys to marketing with us.By identifying audience personas and adapting your messaging accordingly, you can strategically align your enrollment and marketing departments.Not everyone opens their email – it’s time to think outside the inbox.In this episode, we dive into adapting your school’s messaging to meet your audience where they are.Join us as we discuss: [7:01] Using numerous marketing strategies together[19:26] Communication across marketing departments[24:49] Research of audience personasCheck out these resources we mentioned during the podcast:Youtility: Why Smart Marketing Is about Help Not Hype (https://www.amazon.com/Youtility-Smart-Marketing-about-Help/dp/1591846668)Hug Your Haters: How to Embrace Complaints and Keep Your Customers (https://www.amazon.com/Hug-Your-Haters-Complaints-Customers/dp/1101980672/ref=sr_1_1?dib=eyJ2IjoiMSJ9.8Zq3iFYcdbcL6vyVyq-u6eR9mJG9xQy3GCHlgNXYL19dFPPs_ARP12cifI21LkY8_zaLWskMAT-3jXEIjKN1ejIPRd1KGijUn1ZtsAQUQ0nhCYJ7sdlyf8aO0LN0icBsBeY9kdj7eUYFndE1YrxGCPgf21d__T1Gl1WGD7GNtLTBydmYrCeH5EKXbm6AGwA8Mkw8quCcdQny5j_wADtrsqFRBPAjqgCxIpRy6myPOvk.W04kyjOpBwPpbrlCAnLhCs6n5PF_61bEPn0JTGHdYNs&dib_tag=se&hvadid=580651117605&hvdev=c&hvlocphy=9018430&hvnetw=g&hvqmt=e&hvrand=14286974381850109359&hvtargid=kwd-201743184532&hydadcr=21874_13324173&keywords=hug+your+haters&qid=1721087665&sr=8-1)Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth (https://www.amazon.com/Talk-Triggers-Complete-Creating-Customers/dp/0525537279)Jay Baer’s Newsletter (https://www.jaybaer.com/newsletter)This episode originally aired on July 19th, 2022.To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website, (https://www.higheredmarketerpodcast.com/) or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In early 2023, Bart’s mentor and a dear friend of the show, Tim Fuller, joined us for an insightful conversation about the demographic enrollment cliff.Tim unexpectedly passed away a few short months after this episode originally aired. As a lifelong advocate for higher education, Tim’s passion for helping academic institutions and the students they serve was evident to anyone who had the privilege of knowing him.His observations from our original discussion around the upcoming enrollment cliff are still incredibly relevant, and we encourage all of our listeners to revisit them. From proper data utilization to enrollment metrics that matter, Tim’s enrollment cliff survival tips are a must-listen for every higher ed marketing professional.Join us as we discuss:[4:05] A long-term projection for the demographic enrollment cliff[22:33] The Great Resignation’s impact on college campuses[34:38] Five enrollment metrics your school needs to watchCheck out these resources we mentioned during the podcast:Western Interstate Commission for Higher Education (https://www.wiche.edu/)NACCAP Mourns the Loss of Tim Fuller (https://www.naccap.org/news/643968/-NACCAP-Mourns-the-Loss-of-Tim-Fuller-.htm)This episode originally aired on March 7th, 2023.To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/), or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

The Advancement team often wears many different hats across multiple departments, but one common goal is building relationships and raising funds.By walking through life with alumni via a mentorship program or sending out a QR code to find out generational preferences, you can understand your alumni and donors on a personal level.It’s time to level up the advancement experience.Kicking off our conversation is Maria Kuntz (https://www.linkedin.com/in/mariakuntz/), the Communications Director at the University of Colorado Boulder (https://www.colorado.edu/), who joins us to discuss meaningful advancement engagement.Join us as we discuss:[2:36] Advancement as a key revenue driver in higher ed[14:15] How advancement adds to student success and engagement[21:45] Successful alumni engagement strategies[31:58] Driving engagement through multimodal communicationCheck out these resources we mentioned during the podcast:maria.kuntz@colorado.edu (mailto:maria.kuntz@colorado.edu) To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/), or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

With the field of higher education changing day by day, it’s crucial to implement different strategies and initiatives to stay ahead of the enrollment cliff.By engaging faculty in yield efforts, geofencing, and keeping web pages up to date, you can set your institution to be ahead of the curve. That’s why we’re joined by Kristin Nichols (https://www.linkedin.com/in/nicholskristin/), the Founder of Nichols Higher Education (https://nicholshighered.com/), who takes us through innovative strategic initiatives and partnerships to find success in changing times.Join us as we discuss:[5:21] Strategies for engaging faculty in yield efforts[15:07] Geofencing to find your target audience[20:40] Change management amidst college closuresTo hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/), or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Programmatic advertising is more than just finding those “watering holes” — the places your prospective students typically hang out.It takes locating where your audience is coming from, testing out new marketing, and exercising patience when waiting for the results.Programmatic advertising doesn’t reinvent the wheel. It still requires intentionality to know who and where your audience is and to be strategic in your marketing efforts.We’re getting our conversation on programmatic advertising started with Ashley Monk (https://www.linkedin.com/in/ashleymonk/), the CEO at Onya (https://www.onyamark.com/). In this episode, we unpack the nitty gritty of acing the student experience through targeted ads.Join us as we discuss: [2:47] Defining programmatic advertising[12:21] Casting the brand awareness net too wide[20:53] Having the patience to see ad results[27:49] Examining your overall strategy and outcomesCheck out these resources we mentioned during the podcast:Onyamark.com (http://Onyamark.com)To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website, (https://www.higheredmarketerpodcast.com/) or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

By surveying attending students and students who decided to go elsewhere, your institution can give your admissions team additional data to help streamline their processes. But the research doesn’t stop there! Considering outside influencers like parents, coaches, and other trusted adults can bring a unique perspective of comparative analysis.We’re joined by Dave Burke (https://www.linkedin.com/in/david-burke-630610109/), the President of Legacy Higher Ed, to talk about all things admitted students research, data analysis, and even what to do if you encounter a bear in the wild.Join us as we discuss: [4:25] Admitted student research defined[9:56] The nuts and bolts of student survey research[17:36] Competitive analysis through cohorts[24:41] How to survey different audiencesCheck out these resources we mentioned during the podcast:dave@legacyhighered.com (mailto:dave@legacyhighered.com)legacyhighered.com (http://legacyhighered.com)To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/) or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Vanderbilt University is at the forefront of Generative Artificial Intelligence.AI is not going away, but it can be understood through intentional time and effort. By destigmatizing generative AI at your institution, you may just broaden your impact to set your students and staff one step ahead of the game.We’re joined by Jules White (https://www.linkedin.com/in/jules-white-5717655/), the Senior Advisor to the Chancellor on Generative AI & Professor of Computer Science at Vanderbilt University, to discuss the ever-evolving realm of generative AI.Join us as we discuss:[4:23] Generative AI’s impact on the higher ed landscape[13:31] Misconceptions around generative AI[21:49] Why generative AI is not an internet search tool[25:47] How institutions can promote AI educationCheck out these resources we mentioned during the podcast:Coursera Course on Generative AI for University Leaders (https://www.coursera.org/learn/gen-ai-for-university-leaders)Previous Coursera Courses from Jules White (https://www.coursera.org/instructor/juleswhite)Shawn Keen on LinkedIn (https://www.linkedin.com/in/shawn-keen-273b2120b/)To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website (https://www.higheredmarketerpodcast.com/) or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Our colleges and universities are educating the workforce of tomorrow, so it’s important that they understand the mechanics of strategic initiatives and corporate partnerships.We’re getting our conversation started with Bill Spiker (https://www.linkedin.com/in/bill-spiker-7a612516/), the President of The Ohio Foundation of Independent Colleges (https://www.ofic.org/) (OFIC).OFIC works with independent colleges and universities to bridge the gap of information surrounding scholarship and employment opportunities for students and corporations respectively.Organizations like OFIC may exist in your state. Tune in to see why your advancement office should be taking full advantage of the resources they provide.Join us as we discuss:[6:44] Fundraising and talent development with independent colleges[10:10] Making corporation connections aware of college happenings[27:52] Why scholarships are shifting toward more of an investment[32:45] How organizations like OFIC evolve to meet changing needsCheck out these resources we mentioned during the podcast:spiker@OFIC.org (mailto:spiker@OFIC.org)To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442), Spotify (https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP?si=651cc489750e48ee), or our website, (https://www.higheredmarketerpodcast.com/) or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.