Jason Lekberg has spent 20 years on both sides of the stage: first as a touring musician, and now as a marketing executive and founder of Lekberg Enterprises. In this episode, Jason reflects on the lessons he’s learned navigating the music industry, from building bands to breaking artists. He opens up about the challenges, the turning points, and what it really takes to survive - and thrive - in the business of music. Jason’s work has touched nearly every corner of the industry, including leadership roles at Eleven Seven Music Group and Sony Music. He’s partnered with artists ranging from Mötley Crüe and Papa Roach to Ice Nine Kills, bringing a rare perspective on what it takes to bridge artistry and business at the highest levels. Hosted by Ausha. See ausha.co/privacy-policy for more information.