U.S. manufacturing is back—but not the way you think. In this episode of Marketing Misfits, factory owner and sourcing expert Jason Azevedo shares how brands like Walmart and GM are reshaping their supply chains through vertical integration, automation, and American-made products. He breaks down the real economics of reshoring, the AI tools changing factory floors, and why most sellers have no clue what’s really happening behind the scenes. Whether you're importing from China, exploring nearshoring, or want to understand how ownership, control, and speed are the new edge in eCommerce—this episode will change how you think about making products. This episode is brought to you by: House of AMZ: Elevate your brand today at https://www.amazonseo.com/ 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Intro 02:32 Market Masters Event Highlights 06:16 Welcome Jason Acevedo 07:04 Jason's Manufacturing Journey 10:53 Challenges in US Manufacturing 23:15 Impact of Tariffs 33:45 Future of Automation 35:09 Human Collaboration 35:40 Automation in Agriculture 36:54 The Rise of Robotics 39:04 The Future of Industrial Jobs 48:20 AI's Impact 53:58 Vertical Integration 58:24 Acquisition Strategies 01:06:07 Final Thoughts Hosted by Ausha. See ausha.co/privacy-policy for more information.

Kerim Kfuri pulls back the curtain on the real engine behind big brand success—logistics, sourcing, and perception. In this deep-dive episode, Norm and Kevin explore how tariffs, supplier leverage, and nearshoring myths are reshaping eCommerce for Amazon sellers and DTC brands. Kerim shares why the money isn't made in selling, but in the supply chain, and how US-based sourcing, automation, and perception-driven packaging can unlock bigger margins. Plus, you'll hear why China still has the upper hand, what everyone gets wrong about nearshoring, and how Alibaba is doubling down on verified suppliers and AI sourcing. If you sell physical products, you cannot afford to miss this conversation. This episode is brought to you by: House of AMZ: Elevate your brand today at https://www.amazonseo.com/ 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction 00:55 Snow and Cigars 06:13 The Importance of Logistics in Business 07:47 Kareem Kari 10:55 Tariffs and Their Impact 19:04 Future of Manufacturing and AI 41:27 Innovative Manufacturing Solutions 44:09 Globalization and Its Impact 53:50 Logistics and Supply Chain Innovations 58:55 The Power of Perception in Marketing 01:05:52 Alibaba's Global Expansion 01:13:41 Damon John's Influence and Mentorship 01:18:49 Final Thoughts Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Jeffrey Sass shares wild lessons from B-movies, domain investing, and branding that every entrepreneur needs to hear. From the marketing genius behind The Toxic Avenger to the power of owning the right domain name, Jeffrey reveals how businesses can use storytelling, branding, and digital real estate to stand out. He also uncovers the hidden opportunities in domain flipping, why big brands spend millions on premium domains, and how a single website name can change your business forever. Whether you're a marketer, business owner, or just love crazy business stories, this episode is packed with insights you won’t hear anywhere else. This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction to The Toxic Avenger 02:32 The Value of Premium Domains 05:45 Marketing Lessons from B Movies 06:24 Interview with Jeff Sass 08:09 The Business of Domain Names 20:53 The Future of Domain Extensions 33:54 Monetizing Domain Portfolios 36:21 The Art of Drop Catching 40:58 Lessons from The Toxic Avenger 53:53 Building Community and Brand Trust #seo #marketing Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Judi Fox breaks down how to dominate LinkedIn and turn connections into real business opportunities. She reveals the biggest mistakes professionals make on LinkedIn, how the algorithm actually works, and the best strategies to boost engagement. Judi shares expert insights on profile optimization, lead generation, and why comments and reposts matter more than likes. If you want to grow your authority, attract high-quality leads, and make LinkedIn work for you, this episode is packed with actionable insights that will change the way you approach social media. This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. 00:00 Introduction 01:30 Kevin's Social Media Journey 03:56 Norm's LinkedIn Experience 05:11 Challenges of Driving Traffic from LinkedIn 07:17 Introducing LinkedIn Expert Judi Fox 16:15 Optimizing Your LinkedIn Profile 23:38 Engagement Strategies on LinkedIn 37:19 LinkedIn Follower Thresholds 39:23 Importance of Company Pages 43:38 Maximizing LinkedIn Engagement 45:49 External Links on LinkedIn 52:12 Video Content on LinkedIn 01:01:58 Generating Qualified Leads on LinkedIn 01:04:39 Closing Remarks Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Dan Kurtz breaks down the latest Google algorithm update and how it’s changing SEO forever. He dives into the hidden factors that determine rankings, why AI content fails without branding, and how to build an online presence that actually lasts. Dan also reveals how Google is cracking down on bots, what businesses need to do to stay visible, and why most affiliate sites are getting wiped out. Whether you’re an SEO expert, eCommerce seller, or digital marketer, this episode is packed with must-know insights on search rankings, authority building, and the future of online visibility. This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction to Algorithm Updates and Branding 00:32 Welcome to Marketing Misfits 00:50 Norm's Trip 01:37 Cigar Conversations 06:08 SEO Insights 12:11 The Impact of Google's JavaScript 24:00 The Importance of Branding in SEO 31:31 Challenges and Future of SEO 38:06 SEO for Humans and Machines 38:13 Google's Advertising Platform 39:23 The Role of Branding in SEO 40:33 Emerging Search Engines 44:18 Predictive Analytics in SEO 51:02 Maximizing Online Presence 53:53 Leveraging AI and Automation 01:03:36 Future of SEO Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Molly Mahoney shares her expert insights on confidence, storytelling, and AI-driven content creation. Get Molly's free resources here - https://Molly.live/MMP She breaks down how to grab attention instantly, why most speakers fail to connect with their audience, and how to use AI tools to create engaging, authentic marketing. Molly also dives into pattern interrupts, improvisation, and body language techniques that can make or break a presentation. Whether you're a business owner, content creator, or marketer, this episode is packed with actionable tips to improve your public speaking, boost engagement, and use AI effectively in your marketing strategy. This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction to Marketing Misfits 00:42 Toothache Saga 04:52 Introducing Molly Mahoney 05:47 Molly's Marketing Journey 19:20 Confidence and Public Speaking Tips 31:32 Storytelling in Marketing 37:59 Embracing Authenticity 39:09 Breaking the Mold 40:01 Art of Unscripted Conversations 40:53 Mastering the Interview 43:44 Storytelling Techniques 44:33 Engagement Strategies 47:37 The Power of Authenticity 54:34 The Importance of Facial Expressions 01:03:05 Conclusion Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Marty Greif, a conversion rate optimization (CRO) expert, reveals the small website changes that drive massive sales. He shares the biggest mistakes killing conversions, the psychology behind buyer trust signals, and why most websites leave money on the table. Marty also discusses the real impact of AI on conversion rates, why phone numbers on websites matter more than you think, and the hidden factors that make customers leave without buying. If you're serious about boosting website performance, increasing sales, and building a site that actually converts, this episode is a must-watch! Check out Marty Greif's site - https://sitetuners.com/ This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction to Conversion Optimization 03:08 Importance of Website Design and User Experience 06:21 Marty Grief 07:21 Understanding Conversion Rate Optimization 10:50 Personalization and AI in Marketing 13:53 Quick Wins for Website Conversion 18:41 Psychology and Best Practices in Marketing 32:10 Encouraging Real Phone Numbers 34:20 Greedy Marketing Syndrome Explained 35:44 Understanding Your Audience 38:57 Progressive Disclosure in Marketing 46:42 Importance of Engagement Metrics 52:40 Low-Cost Tools for Small Businesses 59:20 Final Thoughts Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Shamori Battle reveals the networking secrets that separate struggling entrepreneurs from those who build lasting success. He dives into the mindset shifts needed to navigate business growth strategies, build genuine relationships, and avoid common entrepreneurial pitfalls. From high-stakes business deals to the real challenges of wealth building, Shamori shares raw insights on what it takes to scale a business without burning out. Whether you're working on brand building, marketing strategies, or networking for entrepreneurs, this episode is packed with actionable lessons to help you stay ahead in 2025 and beyond. This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction 01:46 Today's Guest: Shamari Battle 05:03 Shamari's Background 08:07 The Importance of Genuine Connections 13:14 Challenges and Lessons in Business 15:55 Early Entrepreneurial Experiences 20:56 The One That Got Away 27:03 Reflections on Business Partnerships 29:37 The True Nature of Wealth and Friendship 30:21 Resilience in Entrepreneurship 33:22 Navigating the Amazon Business 34:13 The Echo Chamber of Social Media 38:33 Ethical Credit Repair and Financial Responsibility 47:18 The Power of Community and Relaxation 56:31 Final Thoughts Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the fascinating world of branding, marketing, and product differentiation. From Red Bull’s innovative grassroots strategy to the intriguing story behind a $100k bottle of water, they explore how businesses turn commodities into cult-followed brands. Along the way, they uncover lessons from luxury items like Louis Vuitton and how emotional connections drive customer loyalty. Whether you’re curious about viral marketing tactics or how to build a brand that stands out, this episode is packed with stories and insights to inspire your next move. This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction and Shocking Statistics 00:59 Winter Stories and Cigar Adventures 03:34 Podcast Etiquette and Editing Challenges 04:47 Marketing Misfits: Water and Energy Drinks 06:38 The Red Bull Phenomenon 13:37 Sponsorship and Extreme Sports 24:42 Liquid Death: Edgy Marketing 30:11 The Value of Luxury: Real vs. Counterfeit 33:56 The Market for Secondhand Designer Goods 34:50 Global Demand for Luxury Brands 35:45 The Business of Premium Water 44:34 The World of High-End Cigars 47:31 Marketing Strategies in the Cigar Industry 53:41 The Power of Strategic Partnerships 58:33 Conclusion and Final Thoughts Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Ian Sells dives into the fast-changing world of the creator economy and how brands can leverage influencers, UGC, and affiliate strategies to dominate their markets. From building trust with creators to navigating the complexities of IP compliance, Ian shares invaluable insights on staying ahead in the ever-evolving world of e-commerce and social media marketing. He also unpacks why authenticity matters now more than ever and reveals strategies brands can use to succeed on platforms like TikTok, Amazon, and beyond. Packed with actionable advice and real-world examples, this is a must-watch for anyone looking to level up their marketing game. Check out Joinbrands -> https://joinbrands.com/ This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Understanding Video Exposure 00:19 Ice Cream Adventures 02:07 The Dog Ice Cream Incident 05:29 The Rise of the Creator Economy 08:15 Introducing Ian and Dog Ice Cream Influencers 10:12 Creators vs. Influencers 21:37 Building Trust as a Creator 29:22 The Importance of IP and Compliance 32:33 Discussing Creator Trends 33:39 The Rise of Live Selling 35:11 Affiliate Marketing Insights 35:26 TikTok's Closed Loop System 37:16 Challenges for Brands on TikTok 37:48 Effective Influencer Strategies 50:12 Building and Protecting Your Audience 59:32 Final Thoughts and Future Predictions Hosted by Ausha. See ausha.co/privacy-policy for more information.