In this powerful episode of Marketing Misfits, Steve Chou from My Wife Quit Her Job dives deep into the psychology behind high-converting eCommerce marketing, why most Amazon sellers are missing the mark with branding, and how the Life Force 8 framework can revolutionize your ads and brand messaging. 💡 Learn how Steve built a 7-figure DTC brand selling personalized handkerchiefs, navigated away from overreliance on Amazon, and used real emotional triggers to build a lasting brand moat. He shares the truth about TikTok Shop, why Google Search is dying, and the power of personal storytelling to dominate in a crowded eComm world. Whether you're selling on Amazon, Shopify, or building your first brand, this episode is a masterclass on sustainable growth, emotional marketing, and why community and connection are the future of commerce. ✅ What You'll Learn: - What the Life Force 8 is and how to use it to boost ad conversions - The real reason TikTok Shop is dying for most sellers - Why events and podcasts still matter in 2025 - How AI is helping sellers with content, fulfillment, automation, and more - The secrets to direct-to-consumer storytelling and repeat customer success - The importance of authenticity and personalization for future-proof brands This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits If you're tired of chasing hacks and want to build a business that lasts — this one’s for you. 🔔 Don’t forget to like, comment, and subscribe for weekly insights from the world’s top brand builders, marketers, and misfits. Chapters 00:00 Intro 04:13 My Wife Quit Her Job... 9:10 Events Lose Money 16:18 Monetizing Podcasts for Profit 21:13 Are You Really Profitable? 24:58 Website vs. Amazon Sales 30:08 TikTok Paid Ad Pivot 33:59 Marketing That Moves People 38:03 Find Winning Ads Fast 42:00 AI Will Reshape Search 46:16 Why Chinese Brands Struggle 50:46 Ask Method Explained Simply 56:07 8fig: Cash Flow Tool 01:00:52 Why He Wrote the Book 01:05:11 Living Below Your Means 01:09:02 The Next Misfit is... Hosted by Ausha. See ausha.co/privacy-policy for more information.

Most brands chase big influencers. Then wonder why sales do not move. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Gracey from Deal Cheats to break down why small creators sell more, how to structure commissions and retainers, and the outreach email that actually gets replies. We cover creator vs influencer vs affiliate, how to set expectations, and how to use AI to test hooks without losing authenticity. You’ll learn - Why follower count does not equal sales - Creator vs influencer vs affiliate explained - When micro creators beat macros on conversion - The outreach message that gets yes or no - Commission ranges that attract creators (10% baseline, 30–50%+ to stand out) - Retainers, bonuses, and how to build loyalty - How to vet listings before sending traffic - Using AI to test 100 hooks fast, then reshoot human - The real workload behind “one short video” - How to set expectations so both sides win Who this helps - Brand owners and ecom marketers on Amazon or TikTok Shop - Creator managers and UGC teams - Agencies running influencer and affiliate programs Key takeaways - Small creators can convert better than big influencers - Clear offers and fair commission drive output - One tight email beats a five-thread back and forth - Treat creators like partners if you want repeat wins - Test with AI, scale with humans Timestamps 00:00 The Strategy Everyone Gets Wrong 04:58 Meet Gracey 09:04 How TikTok Accidentally Made Her Money 14:15 The Profit Tool Sellers Overlook 19:22 Big vs Small Creators (Who Actually Sells?) 23:35 Why Followers Trust Her, Not the Product 27:55 Saying “No” to Brands (And Why It Pays) 31:48 How Creators Really Manage the Workload 37:17 The Outreach Message That Works 42:04 Commissions That Make Creators Say Yes 46:26 How to Build an Affiliate Army 50:45 The Secret Job Brands Should Be Hiring For 55:03 Word of Mouth Beats Any Ad 59:39 The Truth About Virality (What Brands Miss) 01:03:34 The Research Most Brands Skip 01:07:52 How AI Tests 100 Hooks in a Day 01:12:37 How to Work With Gracey This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Hosted by Ausha. See ausha.co/privacy-policy for more information.

Ever wondered how a 52-year-old actress turned a homemade face cream into a multi-million dollar skincare brand and even landed on the Inc. 500 list? In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Denice Duff, founder of In Your Face Skincare, to unpack her journey from Hollywood sets to creating a cult-favorite beauty line. Denise reveals: - How she went from making cream in her kitchen to running a Fortune 500 ranked company - The unconventional marketing tactics that built a loyal fanbase (and millions in sales) - Why TikTok Live, email marketing, and personalized packaging are game-changers for e-commerce brands - How she maintains product quality while scaling - The role of storytelling and authenticity in building a lasting brand You’ll hear about the behind-the-scenes of her viral live selling sessions, her 5-hour TikTok strategy, creating discovery kits that convert first-time buyers, and why she believes email is still the #1 sales channel for DTC brands. If you’re an e-commerce seller, Amazon entrepreneur, beauty brand owner, or just love founder success stories—you don’t want to miss this. 00:00 Idea to Fortune 500 07:40 Skip the Banter 10:16 Creating “In Your Face” 14:11 Truth About Skincare Fillers 17:55 DIY Packaging That Sells 21:33 How to Win Customers 25:38 Family Inspiration 30:54 Body-Safe Ingredients 35:35 Cost-Saving Glass Filling 40:07 TikTok Sample Pack Launch 48:03 Sample Packs That Convert 52:24 TikTok Live Growth Secrets 56:23 Skincare Gift Guide Strategy 01:00:34 Google Events for TikTok 01:04:44 Fun Merch & Branding 01:08:59 Finding In Your Face Skincare 📌 Resources 🌐 In Your Face Skincare: https://inyourfaceskincare.com 📅 Join Collective Minds Society: https://collectivemindssociety.com This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Adam Ackerman, a 7-figure Amazon seller and founder of Turnkey Health & Beauty to expose what most sellers are doing wrong in the highly competitive supplement space. You’ll learn why your generic white-label bottle isn’t enough anymore, how shady manufacturers are hurting your brand, and the critical red flags you should avoid when sourcing or launching supplements on Amazon. We also cover: - Why transparency and certificates of analysis (COAs) matter more than ever - The shocking truth about counterfeit supplements and Amazon’s new testing requirements - What sellers should know about formulation, claims, compliance, and storytelling - How AI, TikTok Shop, and creator-driven UGC are changing the supplement game And yes, the real reason your pet supplements might be more profitable than human ones… Whether you're a private label seller or building a true brand, this episode will reshape how you think about supplements, compliance, and community-building in 2025. This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 🔔 Subscribe for weekly insights from top eCom founders and marketers. Timestamps 00:00 Why Most Brands Fail 04:21 Fake Supplements on Amazon 08:16 Hidden Red Flags for Sellers 12:14 Are Manufacturers Lying? 16:03 Protecting Buyers from Scams 20:16 Why You Need a COA 24:04 Sketchy Claims on Amazon 28:01 Risky Supplement Formats 32:37 TikTok Million Dollar Hack 36:48 Pet Supplements Profit 41:21 Launching a New Brand 46:02 Gut Microbiome Trends 50:23 Affiliate Sales Strategy 55:12 Best Packaging Format 59:10 Trademark Ingredient Protection 01:03:01 Gummy Market Surge 01:07:13 Amazon Insider Tips 01:11:26 Pill-Swallowing Solutions 🎙️ Marketing Misfits Hosted by Norm Farrar & Kevin King Hosted by Ausha. See ausha.co/privacy-policy for more information.

AI isn't coming. It's already here. If you're not adapting, you're falling behind. In this explosive episode of Marketing Misfits, Neil Patel breaks down exactly how AI is changing everything for Amazon sellers, marketers, and brands in 2025. From Google’s new AI Overviews and ChatGPT’s $10B revenue run rate, to how large language models (LLMs) are influencing SEO, branding, and consumer trust, Neil lays out the roadmap for survival. We cover why search everywhere optimization (not just SEO on Google) is now mandatory, how to future-proof your content strategy, and what sellers must do to stay visible on platforms like Amazon, Instagram, ChatGPT, and YouTube. 👉 If you're relying on outdated SEO tactics or ignoring how AI is reshaping customer journeys, this episode is your wake-up call. 🔥 Topics Covered: - Why content is no longer king — and what is - The real impact of AI summaries on traffic and brand visibility - LLMs.txt, schema, and other technical SEO changes you need to know - Why the sales funnel is now a messy middle (and how to win in it) - Data as the new competitive advantage - Personalization vs. automation in the age of AI - How even billion-dollar companies are banning AI... and why This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Timestamps: 00:00 How SEO Is Evolving in 2025 02:18 Inside NP Digital's Growth Strategy 04:29 Why SEO Must Go Beyond Google 07:26 How Google's AI Is Serving Shareholders 09:36 “Content Is King” Is Outdated 11:49 Using Schema to Dominate Search 13:58 Is the Marketing Funnel Still Alive? 18:08 Modern Keyword Research Tactics 20:55 AI-Driven Digital PR That Gets Links 23:10 Unlocking UberSuggest’s Hidden Power 25:52 The Community Advantage in SEO 28:32 Legal Dangers of Generative Content 32:43 Blending AI with Human Creativity 35:43 AI Tools Are Here to Stay — Now What? 38:20 Neil's Free Resources 🧠 Plus: Neil explains why the future of marketing is H-AI (Human + AI) — and how to use it without losing your brand voice or customer trust. If you're an eCommerce brand, marketer, SEO, or agency trying to stay ahead in a world of fast-moving AI tools, this episode is a must-watch. 🔗 Subscribe to the channel for more expert conversations every week with top minds like Kevin King, Norm Farrar, Neil Patel, and beyond. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Tiffany Ivanovsky shares how she went from extreme couponing and MLM chaos to dominating TikTok Shop and running a live-selling empire. We get into her transition from LuLaRoe to launching her own boutique, how she leverages live video to build trust, and what it really takes to thrive on TikTok Shop today. She unpacks her framework for running low-overhead, high-leverage businesses, and dives into real talk on cash flow, mindset, and why women in business need to stop waiting for permission. Whether you’re scaling a personal brand, launching a digital offer, or managing chaos with clarity, Tiffany’s story is a blueprint for sustainable success. ✅ You’ll Learn: - How Tiffany bootstrapped her way to 8 figures - Why she turned down $100K (and what happened next) - How she thinks about debt, cash flow, and growth - The mindset that helped her overcome major setbacks - How to build a movement around authenticity and simplicity This episode is packed with actionable insights, hard-earned lessons, and the type of transparency most gurus won’t share. Don’t miss it. 📚 Chapters 00:00 – Why 78-Year-Olds Still Sell 03:54 – From TV Fame to 8 Figures 08:11 – How a Pair of Jeans Went Viral 11:50 – Why I Turned Down $100K Deal 16:30 – What Makes Product Quality Click 20:25 – Managing Business Overload 24:12 – Tiffany’s Simple Marketing System 28:39 – Translating Offers Into an App 32:27 – Creator to CEO: The Transition 36:27 – Understanding Your Buyer’s Mindset 40:23 – Are Moms Still the Core Market? 44:42 – Going Viral and Running Out of Stock 48:29 – Google's Try-On Tech: Game Changer? 53:17 – Why Live Selling Works in the U.S. 57:49 – Tiffany’s Daily Success Habit 01:01:38 – Building Loyalty with Creators 01:14:50 – Final Thoughts + What’s Next This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, we sit down with Kasim Aslam—founder of Solutions 8 and one of the top minds in performance marketing—to unpack how AI is reshaping the fundamentals of growth, strategy, and creative in 2025. Kasim walks us through the biggest lies marketers still believe, how to train AI agents with the right mental models, and why the future of marketing is all about frameworks—not tactics. Whether you're running a brand, building an agency, or just trying to keep up with the pace of change, this episode will shift how you think about scale, creativity, and leverage. You’ll learn: How to train AI tools like a strategist (not just a prompt monkey) The psychology behind why bad ideas win attention Why storytelling and polarizing frameworks still beat clever tactics The real opportunity for creators and founders in a world of agentic AI Kasim’s unfiltered take on industry BS and what’s coming next This one’s for the thinkers, builders, and misfits who don’t want to follow—they want to lead. Timestamps 00:00 – How LLMs Reshape Content 04:09 – What’s the Next Big Shift? 08:24 – Always Start With Traffic 12:31 – Fixing the Address Mechanic 17:18 – Wild but True Marketing Ideas 21:54 – Aligning Brand & Audience Goals 26:56 – Expanding Beyond One Channel 31:06 – Fox vs. CNN: Feed Breakdown 35:35 – Gemini vs. ChatGPT Overlap 44:40 – AI SEO and Naming Things 49:44 – Using LLMs for YouTube Growth 54:04 – Prompting ChatGPT Effectively 58:25 – What Selling Dog Toys Taught Me 01:02:24 – 3D Thinking for Marketers 01:06:48 – Too Aggressive or Just Honest? 01:11:08 – AEO Community Explained 01:15:15 – Why Marketing Is Still Exciting This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Hosted by Ausha. See ausha.co/privacy-policy for more information.

"Email Is Dead"? Think Again! Discover the Hidden Power of Newsletters for Explosive Revenue, Influence & Community. Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Whether you think email is old news or you’re building the next media empire, you’ll love this content-rich episode. Join Norm, Kevin & Nate Kennedy as they unpack how to monetize newsletters, build hyper-engaged communities, and WIN in today’s algorithm-driven world. From real talk on AI, micro-newsletters, to list hygiene, sponsorships, and more. Get actionable tactics you can use today. You’ll also learn: - How to build your list & keep it clean - Real revenue numbers for selling ads, CPM, and sponsorships - The difference between audience & community - The art of irresistible, value-packed content - The future of digital newsletters (and how you can stay ahead!) 👉 Don’t forget, leave your favorite insight or question in the comments! ⏰ Timestamps: 00:00 – The Email Resurrection Begins 00:27 – Song Debates 01:01 – Behind the Scenes 03:00 – List Assets: The Real Distribution Advantage 04:45 –The Guest Reveal: Enter Nate Kennedy 05:14 – Monetizing Newsletters & List Health 10:34 – Digital Beginnings & Affiliate Discoveries 13:41 – How Newsletters Build Real Community 16:48 – Newsletter Content: Value vs. Pitch 19:25 – Micro Newsletters vs Media Titans 20:49 – AI, Automations & Tool Hacks 26:58 – Curation, Voice, & Consistency 30:29 – Content Ideas: From Social Surfing to Walking Wisely 35:00 – Ad Read: Stack Influence Secret Sauce 38:00 – Case Studies & Authority: Real Results 41:00 – Sectioned Success: Format, Design & Skimmability 46:57 – List Hygiene Systems: The 90/60/30 Policy 54:00 – Monetization Models: From CPM to High Ticket 59:20 – Community Building: WhatsApp, Slack, & The 3-Referral Rule 01:04:00 – Membership Models & Printable Value 01:09:00 – The Authority Multiplier: Print, Events, and Data Libraries 01:11:09 – The Power of Commitment: Never Miss a Send 01:13:00 – Lightning Round: Misfits, Mentors & Recommends 01:14:29 – Where to Find the Experts 01:15:03 – The Balloons Moment & Outtakes 01:16:03 – Podcast & Newsletter Growth This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Unlocking Digital Marketing Mastery: From Metrics to AI-Driven Growth! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Are your marketing efforts truly effective, or are you just chasing vanity metrics? Join Norm and Kevin on this episode of the Marketing Misfits as they dive deep with Google Ads expert John Moran to demystify digital advertising, expose platform hidden agendas, and reveal the real strategies for scaling your business in an ever-evolving landscape. This episode is a must-listen for anyone in e-commerce or digital marketing looking to move beyond surface-level analytics and truly understand their customer acquisition, refine attribution strategies, and prepare for the seismic shift towards AI in advertising! ⏰ Timestamps: 00:00 - The Truth About Scaling 00:43 - Escape from the Metrics Maze 04:13 - How Masterminds Shape Success 08:09 - Unmasking the Google Ads Maestro 09:08 - From Jack-of-All-Trades to Niche Dominance 16:49 - Beyond ROAS: Navigating True Performance & Profit Margins 19:32 - Propel Your Product Launches 20:40 - Demystifying Platform Algorithms 25:31 - The Evolving Customer Journey: More Touchpoints, Deeper Insights 33:54 - Actionable Metrics 36:58 - The LTV Divide: Channel Differences and Customer Value 42:06 - Influence Your Way to Amazon Success 46:09 - Understanding Your Customer Acquisition Ceiling 52:50 - Human Element vs. Data 57:17 - AI's Impact: The Future of Content and Creative in Advertising 01:01:07 - The Misfit Connection: Who's Next? This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. #digitalmarketing #googleads #aiinmarketing Hosted by Ausha. See ausha.co/privacy-policy for more information.

Is AI Making Expertise Worthless? The Shocking Future of Marketing Revealed! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Join Norm and Kevin as they dive deep with special guest Jordan Hall into the seismic shifts happening in the world of marketing and online business. In this eye-opening episode, they explore how AI is rapidly changing the game, challenging traditional marketing funnels, and impacting the value of expertise. Discover: - Why the gap between idea and execution is shrinking dramatically. - The surprising truth about the future of expertise and non-fiction content. - Key assets to focus on in an AI-driven world (beyond just knowledge!). - How to leverage human connection, leadership, and collaboration in a digital age. - The psychology behind high-ticket sales and attracting "whale" clients. - Real-world business opportunities emerging amidst technological change. - A sneak peek into the exclusive Collective Mind Society event in Tampa (yes, involving cigars!). If you're an entrepreneur, marketer, or just curious about what the next 1-5 years hold for business, this is a must-watch episode. ⏰ Timestamps: 00:00 - From AI to 83 PDFs: Amplifying Reality 00:33 - Four Days, Fifteen Lounges: Tampa Unlocked 04:47 - Introducing the Traffic Genius 07:31 - Mail Drops, Ugly Pages, and Classic Hustle 11:20 - Promo Codes, Peaks, & Going Evergreen 13:17 - Found Money & Margin Obsession 14:28 - The Evolution of Sales Psychology 16:10 - Human Nature, Funnels, and the New Rules 19:15 - Assets for a New Era: Not Just AI 21:27 - Audience, Affinity & Human Touch in AI World 27:44 - Make Hay While the Sun Shines 30:45 - Authenticity, Leadership, and Human Moats 35:51 - The Golden Window: When Obsession Strikes 39:35 - High Ticket Mindset & The Psychology of Trust 46:03 - Value of Affinity and Human Guidance 52:17 - Will This Work For Me? 55:04 - Old Skills vs. New Work: Opportunity’s Next Wave 57:31 - The Next Five Years: Signal Over Noise 1:00:37 - Marketplace Mojo: From Beard Oil to Blitz 1:03:42 - Marketing, Trust, and the Social Commerce Shakeup 1:08:40 - Nuggets and Newsletter Fun This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.