Unlocking Digital Marketing Mastery: From Metrics to AI-Driven Growth! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Are your marketing efforts truly effective, or are you just chasing vanity metrics? Join Norm and Kevin on this episode of the Marketing Misfits as they dive deep with Google Ads expert John Moran to demystify digital advertising, expose platform hidden agendas, and reveal the real strategies for scaling your business in an ever-evolving landscape. This episode is a must-listen for anyone in e-commerce or digital marketing looking to move beyond surface-level analytics and truly understand their customer acquisition, refine attribution strategies, and prepare for the seismic shift towards AI in advertising! ⏰ Timestamps: 00:00 - The Truth About Scaling 00:43 - Escape from the Metrics Maze 04:13 - How Masterminds Shape Success 08:09 - Unmasking the Google Ads Maestro 09:08 - From Jack-of-All-Trades to Niche Dominance 16:49 - Beyond ROAS: Navigating True Performance & Profit Margins 19:32 - Propel Your Product Launches 20:40 - Demystifying Platform Algorithms 25:31 - The Evolving Customer Journey: More Touchpoints, Deeper Insights 33:54 - Actionable Metrics 36:58 - The LTV Divide: Channel Differences and Customer Value 42:06 - Influence Your Way to Amazon Success 46:09 - Understanding Your Customer Acquisition Ceiling 52:50 - Human Element vs. Data 57:17 - AI's Impact: The Future of Content and Creative in Advertising 01:01:07 - The Misfit Connection: Who's Next? This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. #digitalmarketing #googleads #aiinmarketing Hosted by Ausha. See ausha.co/privacy-policy for more information.

Is AI Making Expertise Worthless? The Shocking Future of Marketing Revealed! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Join Norm and Kevin as they dive deep with special guest Jordan Hall into the seismic shifts happening in the world of marketing and online business. In this eye-opening episode, they explore how AI is rapidly changing the game, challenging traditional marketing funnels, and impacting the value of expertise. Discover: - Why the gap between idea and execution is shrinking dramatically. - The surprising truth about the future of expertise and non-fiction content. - Key assets to focus on in an AI-driven world (beyond just knowledge!). - How to leverage human connection, leadership, and collaboration in a digital age. - The psychology behind high-ticket sales and attracting "whale" clients. - Real-world business opportunities emerging amidst technological change. - A sneak peek into the exclusive Collective Mind Society event in Tampa (yes, involving cigars!). If you're an entrepreneur, marketer, or just curious about what the next 1-5 years hold for business, this is a must-watch episode. ⏰ Timestamps: 00:00 - From AI to 83 PDFs: Amplifying Reality 00:33 - Four Days, Fifteen Lounges: Tampa Unlocked 04:47 - Introducing the Traffic Genius 07:31 - Mail Drops, Ugly Pages, and Classic Hustle 11:20 - Promo Codes, Peaks, & Going Evergreen 13:17 - Found Money & Margin Obsession 14:28 - The Evolution of Sales Psychology 16:10 - Human Nature, Funnels, and the New Rules 19:15 - Assets for a New Era: Not Just AI 21:27 - Audience, Affinity & Human Touch in AI World 27:44 - Make Hay While the Sun Shines 30:45 - Authenticity, Leadership, and Human Moats 35:51 - The Golden Window: When Obsession Strikes 39:35 - High Ticket Mindset & The Psychology of Trust 46:03 - Value of Affinity and Human Guidance 52:17 - Will This Work For Me? 55:04 - Old Skills vs. New Work: Opportunity’s Next Wave 57:31 - The Next Five Years: Signal Over Noise 1:00:37 - Marketplace Mojo: From Beard Oil to Blitz 1:03:42 - Marketing, Trust, and the Social Commerce Shakeup 1:08:40 - Nuggets and Newsletter Fun This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Ever wondered how to take your successful Amazon brand from the digital shelf to the physical aisle? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ In this episode of Marketing Misfits, join Norm and Kevin as they sit down with retail expert Mike Esposito of Crossover Strategies. Mike, who helped scale brands like Love Pop and Thrazio into massive retail success, pulls back the curtain on the complex world of brick-and-mortar. Discover how to assess if your brand is retail-ready, the critical differences in packaging and compliance, navigating financing for large purchase orders, and the surprising benefits of starting with smaller, independent retailers before hitting the big box stores. Learn how to build crucial buyer relationships, avoid common pitfalls, and manage your expectations for long-term, sustainable growth in retail. If you're an e-commerce seller looking to diversify, increase enterprise value, and reach new customers, this episode is packed with actionable insights you can't afford to miss! ⏰ Timestamps: 00:00 - The Unexpected Detour 00:38 - Misfit Banter & Corrupting Influences 02:34 - The E-commerce & Retail Marriage 04:31 - Welcoming the Retail Navigator 09:40 - What Makes a Retail Brand ‘Retail Ready’? 13:14 - Outshining the Competition, On-Shelf and Online 16:18 - Retailer Roulette: Don’t Let One Buyer Make or Break You 21:24 - Packaging That Pops (Even At a ‘Brisk’ Pace) 28:11 - The Secrets of Price Points, Bundling & Shelf Survival 33:01 - How To Nail Your First Retail Catalog & Pitch 34:50 - The Hidden Costs of Doing Business in Brick & Mortar 38:31 - Show Me the Money: Financing Your First Big Retail Order 44:52 - Trade Shows & The Power of Going Local 53:47 - The Great Distributor Debate: When & Why 56:33 - Common Mistakes Brand Owners Make in Retail 1:00:13 - The Long Game: Managing Expectations for Retail Success 1:03:28 - Real Connections, Real Growth: Omnichannel & Beyond 1:06:48 - Unlikely Dreams & Why Retail Never Dies This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Unlock the secret sauce behind viral brands, and how much difference can extraordinary branding and packaging really make? Get ready for stories, strategies, and branding secrets you’ve never heard before! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ On this episode of Marketing Misfits, Norm and Kevin are joined by Kitty Lai, branding guru to global icons, to share real-world lessons in loyalty, trust, and what truly separates iconic brands from forgettable ones. From wild packaging experiments to luxury fashion houses and Amazon launches, dive deep into the customer experience, rebranding blunders, and packaging that creates real, memorable emotion. Discover: - The psychology of why we buy (even when we don’t know the brand!) - How exceptional packaging drives word of mouth - Mistakes brands make and how to fix them fast - Tactics for rebranding and reaching new audiences - Hands-on tips for building epic brand loyalty Brand owners, e-comm sellers, and creatives: this is your masterclass in making packaging and branding your competitive edge! ⏰ Timestamps: 00:00 - Why Packaging Isn’t Just a Pretty Box 00:53 - Unboxing Branding: The Guitar Vodka Mystery 03:05 - Designing for Legends: From High Street to Apple 12:53 - Lessons from Ted Baker, TK Maxx, and Cath Kidston 19:13 - From Amazon Seller to Branding Mentor 22:15 - Branding Mistakes You Didn’t Know You’re Making 25:19 - The Emotional Science of Packaging 35:06 - When to Rebrand: How to Know It’s Time 48:33 - Packaging for Different Audiences: Brand House vs House of Brands 57:07 - Major Fails: Packaging and Brand Clarity 1:02:52 - Inspiration and Where Big Brands Begin Their Search This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

What if AI and 3D printing joined forces and completely revolutionized the way we think about fashion? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Imagine a world where every pair of shoes is made just for you: customized, sustainable, and designed by AI. Sounds like science fiction? Think again! In this episode of Marketing Misfits, Norm and Kevin sit down with Ben Weiss, the innovator behind a groundbreaking AI-driven footwear company. From AI-designed sneakers to 3D-printed slides, we explore how technology is reshaping the shoe industry and what it means for creators, brands, and consumers alike. Why this episode is a must-watch: - Discover how AI is revolutionizing the design and production of footwear. - Learn how 3D printing reduces waste and enables hyper-personalization. - Hear the inspiring story of Ben Weiss partnering with Joe Foster, the 89-year-old founder of Reebok. - Find out how content creators can now design their own signature shoes. - Explore the future of fashion, sustainability, and innovation in e-commerce. Don’t miss this fascinating deep dive into the future of footwear and technology! ⏰ Timestamps: 00:00 - The Two Steps to Building a Game-Changing Business 01:56 - Sneakers Reimagined: The AI Revolution Begins 07:19 - Custom-Fit Shoes: A Glove-Like Experience 11:01 - Scaling Innovation in the World of 3D Printing 36:58 - Sustainability Meets Style: Reducing Waste with AI 45:34 - Misfit Marketing Tactics That Work 50:41 - The Vision for the Future: Beyond Shoes This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Are we on the brink of an AI revolution that could reshape human connection forever? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ From dating and relationships to marketing and business, our guest Adam Gilad explores how AI, psychology, and communication are transforming our world. Packed with humor, insights, and game-changing strategies, this episode of Marketing Misfits is one you won’t want to miss! Learn how to connect, engage, and market in an AI-driven age while understanding the deeper psychology of relationships and communication. Whether you're an entrepreneur, marketer, or just curious about how humanity will adapt, this one's for you! 👇 Check out more from Adam Gilad! - Visit ➡️ https://www.adamgilad.com/ ⬅️ to explore his work, insights, and resources on communication and relationships. - Looking to elevate your marketing game? Check out ➡️ http://www.way8media.com/ ⬅️ for expert marketing solutions tailored to your needs. ⏰ Timestamps: 00:00 - The Future of Human Connection & AI 00:36 - Setting the Stage! 02:02 - Special Guest: Emmy-Nominated Producer Adam Gilad 05:16 - The Dating Scene, Marketing, and the Rise of AI 09:28 - Attract, Connect, Inspire: Building Relationships in Life and Marketing 14:06 - Will AI Replace Relationship Skills? 28:41 - Modular Marketing: Customization is the Future 53:36 - Recovery from Crisis: Selling Out an Event in 4 Days 59:55 - A Misfit Recommendation This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Unlock the mindset and strategies that separate average entrepreneurs from those who build brand empires! Step inside the world of e-commerce leaders and hear what it truly takes to conquer business “boss levels,” navigate shiny object distractions, and build a powerhouse team, all while keeping faith and family close. Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️https://marketingmisfits.co/ Join Norm and Kevin, and guest Josh Hadley (Hadley Designs, Ecom Breakthrough Podcast) as they dig deep into the ICE method for opportunity scoring, the myths of overnight success, systems mastery for hiring and scaling, and so much more. If you’ve ever struggled with focus, shiny object syndrome, or balancing big dreams with real life, this one’s for you. Whether you’re a startup hustler or seasoned brand builder, get ready for inspiration, practical frameworks, and enough insights to 10x your business (and keep your sanity). ⏰ Timestamps: 00:00 - Strategy Isn’t What You Think 00:41 - True Friends and Sabbaticals 02:36 - Everything Turns to Gold: Meet Brand-Builder Josh Hadley 05:50 - 8-Figure Empires & The Family Behind the Brand 07:47 - Secrets of the Podcasting Grind 10:46 - Action, Not Easy Buttons: Marketing That Moves Mountains 21:02 - The ICE Method: Frameworks for Real Opportunity 22:26 - From Shiny Objects to Lasting Growth 28:35 - Building Your Dream Team: Hiring Secrets Unlocked 32:20 - System Over Chaos: How to Find and Vet Rockstars 37:03 - Leveling Up: Why Learning Never Ends 39:40 - Life, Growth & Beating the Boss Levels 43:57 - The “Hard Things” Most People Won’t Do 45:11 - Knowing When to Give Up (And When to Double Down) 52:49 - Turnaround Stories & Confronting the Product Boss 59:55 - Faith, Family, Business: Can You Really Have It All? 01:06:20 - The Long Game: Dreams, Giving Back, & Legacy This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Seeking true authority, explosive growth, and real connection with your audience? Newsletters aren’t dead, they’re the secret weapon most marketers overlook. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Join Norm and Kevin as they battle newsletter myths and break down how a simple email can launch a $500,000 profit machine. You’ll learn: - Why controlling your own list beats playing the social lottery - Niche-tested secrets to jaw-dropping open and click rates - How AI, referrals, and community tactics scale your impact - Monetization realities they won’t teach you in marketing school This is the episode every founder, creator, and digital hustler needs. Don’t miss the tricks, cautionary tales, and industry laughs right to the end! ⏰ Timestamps: 00:00 - The $500K Newsletter Myth 05:59 - Newsletters in the AI Renaissance 8:15 - Growth Engine Unlocked 11:06 - List Authority & Monetization 15:08 - Open Rates, Real Fans & Community Tactics 23:04 - Referrals, Hacks & Tools That Supercharge Lists 32:25 - Deliverability Mastery & Tactical Testing 1:01:29 - Your Audience Awaits! This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Think a small pivot can’t change your life? Meet the entrepreneur who turned lockdown lemons into a global lighting empire that’s lighting up salons, tattoo studios & clinics worldwide! Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Dive into this episode as we uncover Mary’s journey. Learning to travel the world as a kid, building and selling a successful salon, and launching a patented product that’s become the industry standard across multiple markets. We talk radical pivots, brand storytelling, product innovation, market adaptation, and the secret sauce behind Mary’s unwavering resilience. Ready to discover the marketing missteps that turned into million-dollar lessons? ⏰ Timestamps: 00:00 - Pivot or Get Left Behind 02:58 - The Power (and Comedy) of Small Business 05:07 -  From World Explorer to Brand Builder 17:13 - Turning a Napkin Sketch into a Category Leader 24:59 - One Product, Many Audiences: The Power of Personalization 29:27 - Adapting Your Brand: Speaking to Multiple Niches 34:58 - Patents, Knock-offs & the Art of Protection 43:49 - Building Community & Going Viral Organically 56:37 - Roller Coasters, Goats & Giving Back This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

What if the secret to scaling your brand lies not in doing more, but in letting go? Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Uncover the mindset shifts, systems, and stories behind 8-figure exits with this Marketing Misfits episode featuring the electrifying Mayur Sethi. Discover why founders who focus only on their strengths could be holding themselves and their companies back. Join us as we dive deep into: - The three things every founder should focus on, and what you MUST delegate - Battle-tested lessons from billion-dollar boardrooms - Why instant gratification is killing e-commerce potential - Real talk: how to build lasting teams (and avoid the VA trap) - Powerful networking strategies most sellers overlook - Creative product growth using psychology, partnerships, and leverage - Hard-won cash flow lessons no one else will tell you - A blueprint for transitioning from 7 to 8 figures…and beyond Don’t miss the stories, laughs, and actionable gold you can use starting today. Listen, learn, and lead like a misfit! ⏰ Timestamps: 00:00 - Founders’ Fatal Flaw Exposed 00:34 - Hot Dogs & High Stakes Hustle 03:53 - Smart Money Moves & Lessons 07:40 - Small Brand, Big Leverage 09:26 - Inside the Boardroom Numbers Game: Myth or Mindset? This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Ready to unlock the next level for your business? Join the Marketing Misfits crew for weekly breakthroughs in marketing, creativity, and game-changing innovation. Don’t miss out! Hosted by Ausha. See ausha.co/privacy-policy for more information.