AI is a tidal wave, are you ready for it? In this explosive episode of Marketing Misfits, Norm Farrar and Kevin King sit down with the brilliant Ritu Java (CEO of PPC Ninja) to expose why most Amazon sellers are marketing wrong and how AI is forcing a return to the fundamentals. Discover why targeting just one customer avatar is a costly mistake, and how mastering the Five Levels of Awareness (from Eugene Schwartz’s timeless framework) is now non-negotiable in 2025. Ritu breaks down how to: - Create content for every level of the funnel (even “unaware” shoppers) - Use AI for personalized ads, listing content, and retargeting - Train LLMs like Rufus and Google’s AI to recommend your product organically - Set up Amazon storefronts with intent-specific pages - Avoid the rookie mistake of relying solely on keyword stuffing - Future-proof your email strategy for multiple awareness levels This episode is a masterclass in persuasive marketing, AI content strategy, and conversion-focused ad funnels that will dominate the next era of ecommerce. What You’ll Learn - Why AI-powered suggestions convert 9x better than ads - How to create high-converting content for 5 different avatars - The mistake 90% of Amazon sellers make with their content - How to shift from keyword-based PPC to intent-based content - Why the best sellers will blend marketing psychology and AI - How Ritu uses GPTs to build tailored content and ad creative Plus: A sneak peek at her free GPT tool to create ads by awareness level! This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Chapters: 00:00 Ideal Target Audience 03:44 Kevin’s Fanboy Moment 07:58 Climbing Mt. Fuji Story 12:32 AI Content Shortage Crisis 16:31 5 Levels of Awareness 21:00 Solution-Aware Buyers Strategy 25:33 Most Aware Conversion Tactics 29:41 Organic Marketing that Converts 37:57 High-Converting Amazon Landing 41:52 Timing Your Marketing Right 46:41 Building Long-Term Brand Moats 50:33 Comparing Product Solutions 54:40 Email List Growth Stages 59:32 Email Focus Best Practices 01:03:26 Solving Buyer Problems Fast 01:07:53 Mastering Marketing Fundamentals 01:12:13 Action Steps to Implement Hosted by Ausha. See ausha.co/privacy-policy for more information.

What if you could turn anything into a must-have product... Just by how you pitch it? In this episode of Marketing Misfits, we’re joined by the legendary Forbes Riley, the Queen of Pitch herself, who’s sold over $2.5 billion in products through infomercials, live TV, and now, social commerce. Forbes breaks down the psychology of effective selling, the power of storytelling, and why people never buy based on need, they buy because they want. Whether you're an Amazon seller, TikTok Shop creator, or SaaS founder, this episode will reframe how you think about persuasion, pitching, and product-market fit. 💥 You’ll learn: - Why describing your product is the wrong way to pitch - The secret to creating emotional buy-in within seconds - Her three-yes pitch rule that converts viewers into buyers - The difference between features vs. benefits—and why most sellers mess this up - How her daughter turned down $100K and helped scale a funnel to $1M+ - The rise and fall of infomercials—and how to apply those lessons to TikTok Shop & Amazon Live Why authenticity is the most powerful sales tool in 2024? This is one of the most story-driven, tactical, and motivational episodes of the year. Stick around to hear Forbes’ wildest moments, the invention that changed her life, and how a painful low point led to a multimillion-dollar fitness empire. This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 00:00 –  Intro 04:20 – Forbes’ Horror Film Debut 08:58 – Why She’s the Misfit Queen 12:49 – Winning Miss New York 17:21 – Daughter’s Viral Business Win 21:33 – Forbes Predicts Entrepreneur Future 25:55 – The Perfect Pitch Formula 29:43 – Mastering Digital Marketing Influence 34:01 – Merging Fitness with Business 38:29 – Human Nature & Sales Psychology 42:39 – Speaking to Millions on Stage 46:40 – The Viral Treadmill Story 51:29 – Selling Fitness Products at Scale 56:32 – International Debut: What Happened? 01:00:41 – Gymshark’s Surprising Backstory 01:10:10 – Free Tools via Forbes.com (http://Forbes.com) Hosted by Ausha. See ausha.co/privacy-policy for more information.

What happens when you combine private equity, AI automation, and CRM mastery? You get an unforgettable conversation with Amara Omoregie, a growth operator who just sold her agency and is now running CRO, CMO, and CTO strategy across a $400M portfolio. In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Amara to talk about: - Why AI will replace you if you don’t adapt - The real difference between growth vs scale - How to train your AI (and team) to deliver results - Why schema is the SEO foundation no one's using right - The truth about CRMs like HubSpot and how most businesses misuse them - Her 30-page AI manifesto and how to futureproof your team If you want to survive 2025 as a founder, marketer, or brand operator — you need to hear what Amara has to say. This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Chapters 00:00 AI’s Real Evolution Begins 03:10 Who is Amara? 04:39 Schema: The Secret Weapon 10:26 She Sold Her Agency 19:49 Human Experience Over Funnels 25:21 CRM Tips for Small Brands 37:30 Growth vs. Scale: Explained 40:56 AI’s Role in Scaling 41:10 Custom AI Tools Anyone Can Build 41:49 Rise of Agentic AI 43:20 Tool Stacking Like a Pro 45:23 AI Use Cases That Matter 52:41 Can AI Stay Human? 58:54 AI & Future of Work 01:08:45 Final Thoughts 🔥 Bonus: Learn how she built a fully functional AI org chart app in 2 hours, and why she's not impressed by 90% of AI use cases. Subscribe to never miss an episode of Marketing Misfits — the show for eCommerce operators, AI marketers, and serious builders. 👉 Subscribe: Marketing Misfits YouTube 🎧 Listen on Spotify & Apple Podcasts 📩 Newsletter: MarketingMisfits.co (http://MarketingMisfits.co) 🎥 Clips Channel: Marketing Misfits CLIPS 🧠 AI tools, SEO, CRM, newsletters, funnels, growth Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this powerful episode of Marketing Misfits, Steve Chou from My Wife Quit Her Job dives deep into the psychology behind high-converting eCommerce marketing, why most Amazon sellers are missing the mark with branding, and how the Life Force 8 framework can revolutionize your ads and brand messaging. 💡 Learn how Steve built a 7-figure DTC brand selling personalized handkerchiefs, navigated away from overreliance on Amazon, and used real emotional triggers to build a lasting brand moat. He shares the truth about TikTok Shop, why Google Search is dying, and the power of personal storytelling to dominate in a crowded eComm world. Whether you're selling on Amazon, Shopify, or building your first brand, this episode is a masterclass on sustainable growth, emotional marketing, and why community and connection are the future of commerce. ✅ What You'll Learn: - What the Life Force 8 is and how to use it to boost ad conversions - The real reason TikTok Shop is dying for most sellers - Why events and podcasts still matter in 2025 - How AI is helping sellers with content, fulfillment, automation, and more - The secrets to direct-to-consumer storytelling and repeat customer success - The importance of authenticity and personalization for future-proof brands This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits If you're tired of chasing hacks and want to build a business that lasts — this one’s for you. 🔔 Don’t forget to like, comment, and subscribe for weekly insights from the world’s top brand builders, marketers, and misfits. Chapters 00:00 Intro 04:13 My Wife Quit Her Job... 9:10 Events Lose Money 16:18 Monetizing Podcasts for Profit 21:13 Are You Really Profitable? 24:58 Website vs. Amazon Sales 30:08 TikTok Paid Ad Pivot 33:59 Marketing That Moves People 38:03 Find Winning Ads Fast 42:00 AI Will Reshape Search 46:16 Why Chinese Brands Struggle 50:46 Ask Method Explained Simply 56:07 8fig: Cash Flow Tool 01:00:52 Why He Wrote the Book 01:05:11 Living Below Your Means 01:09:02 The Next Misfit is... Hosted by Ausha. See ausha.co/privacy-policy for more information.

Most brands chase big influencers. Then wonder why sales do not move. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Gracey from Deal Cheats to break down why small creators sell more, how to structure commissions and retainers, and the outreach email that actually gets replies. We cover creator vs influencer vs affiliate, how to set expectations, and how to use AI to test hooks without losing authenticity. You’ll learn - Why follower count does not equal sales - Creator vs influencer vs affiliate explained - When micro creators beat macros on conversion - The outreach message that gets yes or no - Commission ranges that attract creators (10% baseline, 30–50%+ to stand out) - Retainers, bonuses, and how to build loyalty - How to vet listings before sending traffic - Using AI to test 100 hooks fast, then reshoot human - The real workload behind “one short video” - How to set expectations so both sides win Who this helps - Brand owners and ecom marketers on Amazon or TikTok Shop - Creator managers and UGC teams - Agencies running influencer and affiliate programs Key takeaways - Small creators can convert better than big influencers - Clear offers and fair commission drive output - One tight email beats a five-thread back and forth - Treat creators like partners if you want repeat wins - Test with AI, scale with humans Timestamps 00:00 The Strategy Everyone Gets Wrong 04:58 Meet Gracey 09:04 How TikTok Accidentally Made Her Money 14:15 The Profit Tool Sellers Overlook 19:22 Big vs Small Creators (Who Actually Sells?) 23:35 Why Followers Trust Her, Not the Product 27:55 Saying “No” to Brands (And Why It Pays) 31:48 How Creators Really Manage the Workload 37:17 The Outreach Message That Works 42:04 Commissions That Make Creators Say Yes 46:26 How to Build an Affiliate Army 50:45 The Secret Job Brands Should Be Hiring For 55:03 Word of Mouth Beats Any Ad 59:39 The Truth About Virality (What Brands Miss) 01:03:34 The Research Most Brands Skip 01:07:52 How AI Tests 100 Hooks in a Day 01:12:37 How to Work With Gracey This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Hosted by Ausha. See ausha.co/privacy-policy for more information.

Ever wondered how a 52-year-old actress turned a homemade face cream into a multi-million dollar skincare brand and even landed on the Inc. 500 list? In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Denice Duff, founder of In Your Face Skincare, to unpack her journey from Hollywood sets to creating a cult-favorite beauty line. Denise reveals: - How she went from making cream in her kitchen to running a Fortune 500 ranked company - The unconventional marketing tactics that built a loyal fanbase (and millions in sales) - Why TikTok Live, email marketing, and personalized packaging are game-changers for e-commerce brands - How she maintains product quality while scaling - The role of storytelling and authenticity in building a lasting brand You’ll hear about the behind-the-scenes of her viral live selling sessions, her 5-hour TikTok strategy, creating discovery kits that convert first-time buyers, and why she believes email is still the #1 sales channel for DTC brands. If you’re an e-commerce seller, Amazon entrepreneur, beauty brand owner, or just love founder success stories—you don’t want to miss this. 00:00 Idea to Fortune 500 07:40 Skip the Banter 10:16 Creating “In Your Face” 14:11 Truth About Skincare Fillers 17:55 DIY Packaging That Sells 21:33 How to Win Customers 25:38 Family Inspiration 30:54 Body-Safe Ingredients 35:35 Cost-Saving Glass Filling 40:07 TikTok Sample Pack Launch 48:03 Sample Packs That Convert 52:24 TikTok Live Growth Secrets 56:23 Skincare Gift Guide Strategy 01:00:34 Google Events for TikTok 01:04:44 Fun Merch & Branding 01:08:59 Finding In Your Face Skincare 📌 Resources 🌐 In Your Face Skincare: https://inyourfaceskincare.com 📅 Join Collective Minds Society: https://collectivemindssociety.com This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Adam Ackerman, a 7-figure Amazon seller and founder of Turnkey Health & Beauty to expose what most sellers are doing wrong in the highly competitive supplement space. You’ll learn why your generic white-label bottle isn’t enough anymore, how shady manufacturers are hurting your brand, and the critical red flags you should avoid when sourcing or launching supplements on Amazon. We also cover: - Why transparency and certificates of analysis (COAs) matter more than ever - The shocking truth about counterfeit supplements and Amazon’s new testing requirements - What sellers should know about formulation, claims, compliance, and storytelling - How AI, TikTok Shop, and creator-driven UGC are changing the supplement game And yes, the real reason your pet supplements might be more profitable than human ones… Whether you're a private label seller or building a true brand, this episode will reshape how you think about supplements, compliance, and community-building in 2025. This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 🔔 Subscribe for weekly insights from top eCom founders and marketers. Timestamps 00:00 Why Most Brands Fail 04:21 Fake Supplements on Amazon 08:16 Hidden Red Flags for Sellers 12:14 Are Manufacturers Lying? 16:03 Protecting Buyers from Scams 20:16 Why You Need a COA 24:04 Sketchy Claims on Amazon 28:01 Risky Supplement Formats 32:37 TikTok Million Dollar Hack 36:48 Pet Supplements Profit 41:21 Launching a New Brand 46:02 Gut Microbiome Trends 50:23 Affiliate Sales Strategy 55:12 Best Packaging Format 59:10 Trademark Ingredient Protection 01:03:01 Gummy Market Surge 01:07:13 Amazon Insider Tips 01:11:26 Pill-Swallowing Solutions 🎙️ Marketing Misfits Hosted by Norm Farrar & Kevin King Hosted by Ausha. See ausha.co/privacy-policy for more information.

AI isn't coming. It's already here. If you're not adapting, you're falling behind. In this explosive episode of Marketing Misfits, Neil Patel breaks down exactly how AI is changing everything for Amazon sellers, marketers, and brands in 2025. From Google’s new AI Overviews and ChatGPT’s $10B revenue run rate, to how large language models (LLMs) are influencing SEO, branding, and consumer trust, Neil lays out the roadmap for survival. We cover why search everywhere optimization (not just SEO on Google) is now mandatory, how to future-proof your content strategy, and what sellers must do to stay visible on platforms like Amazon, Instagram, ChatGPT, and YouTube. 👉 If you're relying on outdated SEO tactics or ignoring how AI is reshaping customer journeys, this episode is your wake-up call. 🔥 Topics Covered: - Why content is no longer king — and what is - The real impact of AI summaries on traffic and brand visibility - LLMs.txt, schema, and other technical SEO changes you need to know - Why the sales funnel is now a messy middle (and how to win in it) - Data as the new competitive advantage - Personalization vs. automation in the age of AI - How even billion-dollar companies are banning AI... and why This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Timestamps: 00:00 How SEO Is Evolving in 2025 02:18 Inside NP Digital's Growth Strategy 04:29 Why SEO Must Go Beyond Google 07:26 How Google's AI Is Serving Shareholders 09:36 “Content Is King” Is Outdated 11:49 Using Schema to Dominate Search 13:58 Is the Marketing Funnel Still Alive? 18:08 Modern Keyword Research Tactics 20:55 AI-Driven Digital PR That Gets Links 23:10 Unlocking UberSuggest’s Hidden Power 25:52 The Community Advantage in SEO 28:32 Legal Dangers of Generative Content 32:43 Blending AI with Human Creativity 35:43 AI Tools Are Here to Stay — Now What? 38:20 Neil's Free Resources 🧠 Plus: Neil explains why the future of marketing is H-AI (Human + AI) — and how to use it without losing your brand voice or customer trust. If you're an eCommerce brand, marketer, SEO, or agency trying to stay ahead in a world of fast-moving AI tools, this episode is a must-watch. 🔗 Subscribe to the channel for more expert conversations every week with top minds like Kevin King, Norm Farrar, Neil Patel, and beyond. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Tiffany Ivanovsky shares how she went from extreme couponing and MLM chaos to dominating TikTok Shop and running a live-selling empire. We get into her transition from LuLaRoe to launching her own boutique, how she leverages live video to build trust, and what it really takes to thrive on TikTok Shop today. She unpacks her framework for running low-overhead, high-leverage businesses, and dives into real talk on cash flow, mindset, and why women in business need to stop waiting for permission. Whether you’re scaling a personal brand, launching a digital offer, or managing chaos with clarity, Tiffany’s story is a blueprint for sustainable success. ✅ You’ll Learn: - How Tiffany bootstrapped her way to 8 figures - Why she turned down $100K (and what happened next) - How she thinks about debt, cash flow, and growth - The mindset that helped her overcome major setbacks - How to build a movement around authenticity and simplicity This episode is packed with actionable insights, hard-earned lessons, and the type of transparency most gurus won’t share. Don’t miss it. 📚 Chapters 00:00 – Why 78-Year-Olds Still Sell 03:54 – From TV Fame to 8 Figures 08:11 – How a Pair of Jeans Went Viral 11:50 – Why I Turned Down $100K Deal 16:30 – What Makes Product Quality Click 20:25 – Managing Business Overload 24:12 – Tiffany’s Simple Marketing System 28:39 – Translating Offers Into an App 32:27 – Creator to CEO: The Transition 36:27 – Understanding Your Buyer’s Mindset 40:23 – Are Moms Still the Core Market? 44:42 – Going Viral and Running Out of Stock 48:29 – Google's Try-On Tech: Game Changer? 53:17 – Why Live Selling Works in the U.S. 57:49 – Tiffany’s Daily Success Habit 01:01:38 – Building Loyalty with Creators 01:14:50 – Final Thoughts + What’s Next This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, we sit down with Kasim Aslam—founder of Solutions 8 and one of the top minds in performance marketing—to unpack how AI is reshaping the fundamentals of growth, strategy, and creative in 2025. Kasim walks us through the biggest lies marketers still believe, how to train AI agents with the right mental models, and why the future of marketing is all about frameworks—not tactics. Whether you're running a brand, building an agency, or just trying to keep up with the pace of change, this episode will shift how you think about scale, creativity, and leverage. You’ll learn: How to train AI tools like a strategist (not just a prompt monkey) The psychology behind why bad ideas win attention Why storytelling and polarizing frameworks still beat clever tactics The real opportunity for creators and founders in a world of agentic AI Kasim’s unfiltered take on industry BS and what’s coming next This one’s for the thinkers, builders, and misfits who don’t want to follow—they want to lead. Timestamps 00:00 – How LLMs Reshape Content 04:09 – What’s the Next Big Shift? 08:24 – Always Start With Traffic 12:31 – Fixing the Address Mechanic 17:18 – Wild but True Marketing Ideas 21:54 – Aligning Brand & Audience Goals 26:56 – Expanding Beyond One Channel 31:06 – Fox vs. CNN: Feed Breakdown 35:35 – Gemini vs. ChatGPT Overlap 44:40 – AI SEO and Naming Things 49:44 – Using LLMs for YouTube Growth 54:04 – Prompting ChatGPT Effectively 58:25 – What Selling Dog Toys Taught Me 01:02:24 – 3D Thinking for Marketers 01:06:48 – Too Aggressive or Just Honest? 01:11:08 – AEO Community Explained 01:15:15 – Why Marketing Is Still Exciting This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Hosted by Ausha. See ausha.co/privacy-policy for more information.