undefined cover
undefined cover
The Marketing Misfits cover
The Marketing Misfits cover

The Marketing Misfits

The Marketing Misfits

Subscribe
undefined cover
undefined cover
The Marketing Misfits cover
The Marketing Misfits cover

The Marketing Misfits

The Marketing Misfits

Subscribe

Description

Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

53 episodes

  • The Art of Branding: Design, Packaging and Strategy for Impactful Brands | Kitty Lai cover
    The Art of Branding: Design, Packaging and Strategy for Impactful Brands | Kitty Lai cover
    The Art of Branding: Design, Packaging and Strategy for Impactful Brands | Kitty Lai

    Unlock the secret sauce behind viral brands, and how much difference can extraordinary branding and packaging really make? Get ready for stories, strategies, and branding secrets you’ve never heard before! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ On this episode of Marketing Misfits, Norm and Kevin are joined by Kitty Lai, branding guru to global icons, to share real-world lessons in loyalty, trust, and what truly separates iconic brands from forgettable ones. From wild packaging experiments to luxury fashion houses and Amazon launches, dive deep into the customer experience, rebranding blunders, and packaging that creates real, memorable emotion. Discover: - The psychology of why we buy (even when we don’t know the brand!) - How exceptional packaging drives word of mouth - Mistakes brands make and how to fix them fast - Tactics for rebranding and reaching new audiences - Hands-on tips for building epic brand loyalty Brand owners, e-comm sellers, and creatives: this is your masterclass in making packaging and branding your competitive edge! ⏰ Timestamps: 00:00 - Why Packaging Isn’t Just a Pretty Box 00:53 - Unboxing Branding: The Guitar Vodka Mystery 03:05 - Designing for Legends: From High Street to Apple 12:53 - Lessons from Ted Baker, TK Maxx, and Cath Kidston 19:13 - From Amazon Seller to Branding Mentor 22:15 - Branding Mistakes You Didn’t Know You’re Making 25:19 - The Emotional Science of Packaging 35:06 - When to Rebrand: How to Know It’s Time 48:33 - Packaging for Different Audiences: Brand House vs House of Brands 57:07 - Major Fails: Packaging and Brand Clarity 1:02:52 - Inspiration and Where Big Brands Begin Their Search This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h09 | Published on June 10, 2025

  • The Future of Shoe Design: How AI Is Redefining the Sneaker Industry cover
    The Future of Shoe Design: How AI Is Redefining the Sneaker Industry cover
    The Future of Shoe Design: How AI Is Redefining the Sneaker Industry

    What if AI and 3D printing joined forces and completely revolutionized the way we think about fashion? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Imagine a world where every pair of shoes is made just for you: customized, sustainable, and designed by AI. Sounds like science fiction? Think again! In this episode of Marketing Misfits, Norm and Kevin sit down with Ben Weiss, the innovator behind a groundbreaking AI-driven footwear company. From AI-designed sneakers to 3D-printed slides, we explore how technology is reshaping the shoe industry and what it means for creators, brands, and consumers alike. Why this episode is a must-watch: - Discover how AI is revolutionizing the design and production of footwear. - Learn how 3D printing reduces waste and enables hyper-personalization. - Hear the inspiring story of Ben Weiss partnering with Joe Foster, the 89-year-old founder of Reebok. - Find out how content creators can now design their own signature shoes. - Explore the future of fashion, sustainability, and innovation in e-commerce. Don’t miss this fascinating deep dive into the future of footwear and technology! ⏰ Timestamps: 00:00 - The Two Steps to Building a Game-Changing Business 01:56 - Sneakers Reimagined: The AI Revolution Begins 07:19 - Custom-Fit Shoes: A Glove-Like Experience 11:01 - Scaling Innovation in the World of 3D Printing 36:58 - Sustainability Meets Style: Reducing Waste with AI 45:34 - Misfit Marketing Tactics That Work 50:41 - The Vision for the Future: Beyond Shoes This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    56min | Published on June 4, 2025

  • Marketing in an AI-First World: How to Sell Smarter | Adam Gilad cover
    Marketing in an AI-First World: How to Sell Smarter | Adam Gilad cover
    Marketing in an AI-First World: How to Sell Smarter | Adam Gilad

    Are we on the brink of an AI revolution that could reshape human connection forever? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ From dating and relationships to marketing and business, our guest Adam Gilad explores how AI, psychology, and communication are transforming our world. Packed with humor, insights, and game-changing strategies, this episode of Marketing Misfits is one you won’t want to miss! Learn how to connect, engage, and market in an AI-driven age while understanding the deeper psychology of relationships and communication. Whether you're an entrepreneur, marketer, or just curious about how humanity will adapt, this one's for you! 👇 Check out more from Adam Gilad! - Visit ➡️ https://www.adamgilad.com/ ⬅️ to explore his work, insights, and resources on communication and relationships. - Looking to elevate your marketing game? Check out ➡️ http://www.way8media.com/ ⬅️ for expert marketing solutions tailored to your needs. ⏰ Timestamps: 00:00 - The Future of Human Connection & AI 00:36 - Setting the Stage! 02:02 - Special Guest: Emmy-Nominated Producer Adam Gilad 05:16 - The Dating Scene, Marketing, and the Rise of AI 09:28 - Attract, Connect, Inspire: Building Relationships in Life and Marketing 14:06 - Will AI Replace Relationship Skills? 28:41 - Modular Marketing: Customization is the Future 53:36 - Recovery from Crisis: Selling Out an Event in 4 Days 59:55 - A Misfit Recommendation This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h04 | Published on May 28, 2025

  • The ICE Method: A Framework for Nine-Figure Business Growth | Josh Hadley cover
    The ICE Method: A Framework for Nine-Figure Business Growth | Josh Hadley cover
    The ICE Method: A Framework for Nine-Figure Business Growth | Josh Hadley

    Unlock the mindset and strategies that separate average entrepreneurs from those who build brand empires! Step inside the world of e-commerce leaders and hear what it truly takes to conquer business “boss levels,” navigate shiny object distractions, and build a powerhouse team, all while keeping faith and family close. Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️https://marketingmisfits.co/ Join Norm and Kevin, and guest Josh Hadley (Hadley Designs, Ecom Breakthrough Podcast) as they dig deep into the ICE method for opportunity scoring, the myths of overnight success, systems mastery for hiring and scaling, and so much more. If you’ve ever struggled with focus, shiny object syndrome, or balancing big dreams with real life, this one’s for you. Whether you’re a startup hustler or seasoned brand builder, get ready for inspiration, practical frameworks, and enough insights to 10x your business (and keep your sanity). ⏰ Timestamps: 00:00 - Strategy Isn’t What You Think 00:41 - True Friends and Sabbaticals 02:36 - Everything Turns to Gold: Meet Brand-Builder Josh Hadley 05:50 - 8-Figure Empires & The Family Behind the Brand 07:47 - Secrets of the Podcasting Grind 10:46 - Action, Not Easy Buttons: Marketing That Moves Mountains 21:02 - The ICE Method: Frameworks for Real Opportunity 22:26 - From Shiny Objects to Lasting Growth 28:35 - Building Your Dream Team: Hiring Secrets Unlocked 32:20 - System Over Chaos: How to Find and Vet Rockstars 37:03 - Leveling Up: Why Learning Never Ends 39:40 - Life, Growth & Beating the Boss Levels 43:57 - The “Hard Things” Most People Won’t Do 45:11 - Knowing When to Give Up (And When to Double Down) 52:49 - Turnaround Stories & Confronting the Product Boss 59:55 - Faith, Family, Business: Can You Really Have It All? 01:06:20 - The Long Game: Dreams, Giving Back, & Legacy This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h14 | Published on May 20, 2025

  • This Secret Newsletter Strategy Will BLOW UP Your Business cover
    This Secret Newsletter Strategy Will BLOW UP Your Business cover
    This Secret Newsletter Strategy Will BLOW UP Your Business

    Seeking true authority, explosive growth, and real connection with your audience? Newsletters aren’t dead, they’re the secret weapon most marketers overlook. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Join Norm and Kevin as they battle newsletter myths and break down how a simple email can launch a $500,000 profit machine. You’ll learn: - Why controlling your own list beats playing the social lottery - Niche-tested secrets to jaw-dropping open and click rates - How AI, referrals, and community tactics scale your impact - Monetization realities they won’t teach you in marketing school This is the episode every founder, creator, and digital hustler needs. Don’t miss the tricks, cautionary tales, and industry laughs right to the end! ⏰ Timestamps: 00:00 - The $500K Newsletter Myth 05:59 - Newsletters in the AI Renaissance 8:15 - Growth Engine Unlocked 11:06 - List Authority & Monetization 15:08 - Open Rates, Real Fans & Community Tactics 23:04 - Referrals, Hacks & Tools That Supercharge Lists 32:25 - Deliverability Mastery & Tactical Testing 1:01:29 - Your Audience Awaits! This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h08 | Published on May 13, 2025

  • How Quitting Your Business Can Make You A Millionaire | Mary Harcourt cover
    How Quitting Your Business Can Make You A Millionaire | Mary Harcourt cover
    How Quitting Your Business Can Make You A Millionaire | Mary Harcourt

    Think a small pivot can’t change your life? Meet the entrepreneur who turned lockdown lemons into a global lighting empire that’s lighting up salons, tattoo studios & clinics worldwide! Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Dive into this episode as we uncover Mary’s journey. Learning to travel the world as a kid, building and selling a successful salon, and launching a patented product that’s become the industry standard across multiple markets. We talk radical pivots, brand storytelling, product innovation, market adaptation, and the secret sauce behind Mary’s unwavering resilience. Ready to discover the marketing missteps that turned into million-dollar lessons? ⏰ Timestamps: 00:00 - Pivot or Get Left Behind 02:58 - The Power (and Comedy) of Small Business 05:07 -  From World Explorer to Brand Builder 17:13 - Turning a Napkin Sketch into a Category Leader 24:59 - One Product, Many Audiences: The Power of Personalization 29:27 - Adapting Your Brand: Speaking to Multiple Niches 34:58 - Patents, Knock-offs & the Art of Protection 43:49 - Building Community & Going Viral Organically 56:37 - Roller Coasters, Goats & Giving Back This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h08 | Published on May 6, 2025

  • How to Achieve Long-Term Success For Founders and CEOs | Mayur Sethi cover
    How to Achieve Long-Term Success For Founders and CEOs | Mayur Sethi cover
    How to Achieve Long-Term Success For Founders and CEOs | Mayur Sethi

    What if the secret to scaling your brand lies not in doing more, but in letting go? Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Uncover the mindset shifts, systems, and stories behind 8-figure exits with this Marketing Misfits episode featuring the electrifying Mayur Sethi. Discover why founders who focus only on their strengths could be holding themselves and their companies back. Join us as we dive deep into: - The three things every founder should focus on, and what you MUST delegate - Battle-tested lessons from billion-dollar boardrooms - Why instant gratification is killing e-commerce potential - Real talk: how to build lasting teams (and avoid the VA trap) - Powerful networking strategies most sellers overlook - Creative product growth using psychology, partnerships, and leverage - Hard-won cash flow lessons no one else will tell you - A blueprint for transitioning from 7 to 8 figures…and beyond Don’t miss the stories, laughs, and actionable gold you can use starting today. Listen, learn, and lead like a misfit! ⏰ Timestamps: 00:00 - Founders’ Fatal Flaw Exposed 00:34 - Hot Dogs & High Stakes Hustle 03:53 - Smart Money Moves & Lessons 07:40 - Small Brand, Big Leverage 09:26 - Inside the Boardroom Numbers Game: Myth or Mindset? This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Ready to unlock the next level for your business? Join the Marketing Misfits crew for weekly breakthroughs in marketing, creativity, and game-changing innovation. Don’t miss out! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h18 | Published on April 30, 2025

  • How Smart Businesses Are Using AI to 10x Their Income (AI-Powered Video Content Strategies) cover
    How Smart Businesses Are Using AI to 10x Their Income (AI-Powered Video Content Strategies) cover
    How Smart Businesses Are Using AI to 10x Their Income (AI-Powered Video Content Strategies)

    What happens when our two marketing masterminds take the stage in Vegas? You get an unfiltered, hilarious, and insightful dive into the future of AI, marketing, and business strategy. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ From late-night laughs and unique Vegas experiences to groundbreaking AI tools and marketing hacks, this episode of Marketing Misfits is packed with valuable tips, real-life stories, and a glimpse into the tech that’s changing the game for entrepreneurs everywhere. Stick around to the end to hear how AI is revolutionizing industries and discover strategies you can implement today to stay ahead of the curve. Get ready to explore the future of marketing like never before!  Timestamps: 00:00 - Marketing Misfits in Vegas! 03:55 - The Magic of Networking at Events 07:10 - Market Masters 09:45 - AI-Powered Masterminds 10:34 - ChatGPT and Marketing Hacks 26:05 - YouTube: The Underrated Goldmine 33:44 - AI Tools for Content Creation 37:50 - Personalized Marketing with AI 43:55 - Email Marketing is NOT Dead 47:27 - Copywriting with AI 52:03 - The Future of Amazon with AI 1:00:17 - Collective Mind Society (CMS) 1:02:38 - Don’t Miss It! This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business!   Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h04 | Published on April 24, 2025

  • The "Billion View Formula" That Will Help Your Videos Go Viral cover
    The "Billion View Formula" That Will Help Your Videos Go Viral cover
    The "Billion View Formula" That Will Help Your Videos Go Viral

    What if we told you that mastering the first 6 seconds of your video could put you in the top 1% of content creators? In this episode, viral video expert Adley Kinsman reveals the untold secrets behind her billion-view formula. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ From crafting scroll-stopping hooks to leveraging the psychology of storytelling, this is your ultimate guide to creating content that dominates algorithms and captivates audiences. Ready to unlock the formula for viral success? Discover: - How to create scroll-stopping content that hooks viewers in the first 6 seconds. - The importance of storytelling and emotional triggers in viral videos. - Why creators are the future of the economy and how to monetize your content effectively. - The role of AI, sound design, and platform-specific strategies in video creation. - How to diversify your content across platforms for maximum reach and engagement. Stay tuned for expert tips, creative strategies, and a behind-the-scenes look at what makes content go viral. Don't miss this game-changing episode! ⏰ Timestamps: 00:00 - The Secret Sauce Unveiled 05:29 - Meet the Viral Genius 08:36 - From Singer to Viral Guru 11:58 - 19 Million Views 16:53 - Cracking the Code: The Billion-View Formula 19:25 - The Power of the First 6 Seconds 22:50 - Designing Videos in Reverse 26:34 - Diversifying Content Across Platforms 36:16 - The True Success 43:29 - The Importance of Continuity 45:10 - Transitioning to Big Screens 51:57 - Multilingual Content 53:15 - Mastering the Art of Editing 59:00 - The Rise of Interest-Based Algorithms 1:04:50 - The Future of Content is Shoppable 1:07:32 - AI, The New Frontier? 1:09:51 - The Struggle with Viral Content 1:10:56 - Opportunities in the Creator Economy This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Ready to take your content creation to the next level? Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the world of marketing, creativity, and innovation! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h16 | Published on April 16, 2025

  • YouTube Masterclass: Everything You NEED to Know About YouTube Marketing | Brett Curry cover
    YouTube Masterclass: Everything You NEED to Know About YouTube Marketing | Brett Curry cover
    YouTube Masterclass: Everything You NEED to Know About YouTube Marketing | Brett Curry

    Discover the secrets to dominating YouTube and e-commerce with insights from the online marketing and advertising expert Brett Curry. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ This episode of Marketing Misfits dives deep into why watch time is the ultimate YouTube metric, the power of organic content, and how YouTube is an untapped goldmine for e-commerce sellers. Learn how to leverage YouTube ads, optimize your content for maximum engagement, and scale your business like never before. Plus, hear fascinating stories about creative marketing strategies, AI-generated content, and the future of video marketing. If you're ready to grow your brand, increase watch time, and explore YouTube's potential, this episode is a must-watch! What You'll Learn: - Why watch time is the key to YouTube success - How e-commerce sellers can use YouTube for long-term growth - The role of AI in content creation and marketing - Proven strategies for boosting engagement and conversions ⏰ Timestamps: 00:00 - The Vanity Metric? 00:50 - From Cigars to Creativity 02:14 - The Amazon Fishbowl 05:09 - The Untapped Goldmine 06:44 - The Marketing Mastermind 11:05 - Why YouTube is Different 20:06 - The Power of Watch Time and Engagement 27:17 - Ads That Convert: YouTube vs. Meta 32:52 - Targeting Strategies for YouTube Ads 48:47 - AI in Content Creation 55:40 - Building Long-Term YouTube Success 1:00:13 - Mistakes Brands Make on YouTube 1:06:04 - Stop Sleeping on YouTube This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 🔔 Don’t forget to like, subscribe, and hit the notification bell for more expert insights on marketing, branding, and eCommerce strategies! #YouTubeMarketing #EcommerceGrowth #WatchTime Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h11 | Published on April 8, 2025

  • 1
    2

    ...

    6

Description

Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

53 episodes

  • The Art of Branding: Design, Packaging and Strategy for Impactful Brands | Kitty Lai cover
    The Art of Branding: Design, Packaging and Strategy for Impactful Brands | Kitty Lai cover
    The Art of Branding: Design, Packaging and Strategy for Impactful Brands | Kitty Lai

    Unlock the secret sauce behind viral brands, and how much difference can extraordinary branding and packaging really make? Get ready for stories, strategies, and branding secrets you’ve never heard before! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ On this episode of Marketing Misfits, Norm and Kevin are joined by Kitty Lai, branding guru to global icons, to share real-world lessons in loyalty, trust, and what truly separates iconic brands from forgettable ones. From wild packaging experiments to luxury fashion houses and Amazon launches, dive deep into the customer experience, rebranding blunders, and packaging that creates real, memorable emotion. Discover: - The psychology of why we buy (even when we don’t know the brand!) - How exceptional packaging drives word of mouth - Mistakes brands make and how to fix them fast - Tactics for rebranding and reaching new audiences - Hands-on tips for building epic brand loyalty Brand owners, e-comm sellers, and creatives: this is your masterclass in making packaging and branding your competitive edge! ⏰ Timestamps: 00:00 - Why Packaging Isn’t Just a Pretty Box 00:53 - Unboxing Branding: The Guitar Vodka Mystery 03:05 - Designing for Legends: From High Street to Apple 12:53 - Lessons from Ted Baker, TK Maxx, and Cath Kidston 19:13 - From Amazon Seller to Branding Mentor 22:15 - Branding Mistakes You Didn’t Know You’re Making 25:19 - The Emotional Science of Packaging 35:06 - When to Rebrand: How to Know It’s Time 48:33 - Packaging for Different Audiences: Brand House vs House of Brands 57:07 - Major Fails: Packaging and Brand Clarity 1:02:52 - Inspiration and Where Big Brands Begin Their Search This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h09 | Published on June 10, 2025

  • The Future of Shoe Design: How AI Is Redefining the Sneaker Industry cover
    The Future of Shoe Design: How AI Is Redefining the Sneaker Industry cover
    The Future of Shoe Design: How AI Is Redefining the Sneaker Industry

    What if AI and 3D printing joined forces and completely revolutionized the way we think about fashion? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Imagine a world where every pair of shoes is made just for you: customized, sustainable, and designed by AI. Sounds like science fiction? Think again! In this episode of Marketing Misfits, Norm and Kevin sit down with Ben Weiss, the innovator behind a groundbreaking AI-driven footwear company. From AI-designed sneakers to 3D-printed slides, we explore how technology is reshaping the shoe industry and what it means for creators, brands, and consumers alike. Why this episode is a must-watch: - Discover how AI is revolutionizing the design and production of footwear. - Learn how 3D printing reduces waste and enables hyper-personalization. - Hear the inspiring story of Ben Weiss partnering with Joe Foster, the 89-year-old founder of Reebok. - Find out how content creators can now design their own signature shoes. - Explore the future of fashion, sustainability, and innovation in e-commerce. Don’t miss this fascinating deep dive into the future of footwear and technology! ⏰ Timestamps: 00:00 - The Two Steps to Building a Game-Changing Business 01:56 - Sneakers Reimagined: The AI Revolution Begins 07:19 - Custom-Fit Shoes: A Glove-Like Experience 11:01 - Scaling Innovation in the World of 3D Printing 36:58 - Sustainability Meets Style: Reducing Waste with AI 45:34 - Misfit Marketing Tactics That Work 50:41 - The Vision for the Future: Beyond Shoes This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    56min | Published on June 4, 2025

  • Marketing in an AI-First World: How to Sell Smarter | Adam Gilad cover
    Marketing in an AI-First World: How to Sell Smarter | Adam Gilad cover
    Marketing in an AI-First World: How to Sell Smarter | Adam Gilad

    Are we on the brink of an AI revolution that could reshape human connection forever? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ From dating and relationships to marketing and business, our guest Adam Gilad explores how AI, psychology, and communication are transforming our world. Packed with humor, insights, and game-changing strategies, this episode of Marketing Misfits is one you won’t want to miss! Learn how to connect, engage, and market in an AI-driven age while understanding the deeper psychology of relationships and communication. Whether you're an entrepreneur, marketer, or just curious about how humanity will adapt, this one's for you! 👇 Check out more from Adam Gilad! - Visit ➡️ https://www.adamgilad.com/ ⬅️ to explore his work, insights, and resources on communication and relationships. - Looking to elevate your marketing game? Check out ➡️ http://www.way8media.com/ ⬅️ for expert marketing solutions tailored to your needs. ⏰ Timestamps: 00:00 - The Future of Human Connection & AI 00:36 - Setting the Stage! 02:02 - Special Guest: Emmy-Nominated Producer Adam Gilad 05:16 - The Dating Scene, Marketing, and the Rise of AI 09:28 - Attract, Connect, Inspire: Building Relationships in Life and Marketing 14:06 - Will AI Replace Relationship Skills? 28:41 - Modular Marketing: Customization is the Future 53:36 - Recovery from Crisis: Selling Out an Event in 4 Days 59:55 - A Misfit Recommendation This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h04 | Published on May 28, 2025

  • The ICE Method: A Framework for Nine-Figure Business Growth | Josh Hadley cover
    The ICE Method: A Framework for Nine-Figure Business Growth | Josh Hadley cover
    The ICE Method: A Framework for Nine-Figure Business Growth | Josh Hadley

    Unlock the mindset and strategies that separate average entrepreneurs from those who build brand empires! Step inside the world of e-commerce leaders and hear what it truly takes to conquer business “boss levels,” navigate shiny object distractions, and build a powerhouse team, all while keeping faith and family close. Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️https://marketingmisfits.co/ Join Norm and Kevin, and guest Josh Hadley (Hadley Designs, Ecom Breakthrough Podcast) as they dig deep into the ICE method for opportunity scoring, the myths of overnight success, systems mastery for hiring and scaling, and so much more. If you’ve ever struggled with focus, shiny object syndrome, or balancing big dreams with real life, this one’s for you. Whether you’re a startup hustler or seasoned brand builder, get ready for inspiration, practical frameworks, and enough insights to 10x your business (and keep your sanity). ⏰ Timestamps: 00:00 - Strategy Isn’t What You Think 00:41 - True Friends and Sabbaticals 02:36 - Everything Turns to Gold: Meet Brand-Builder Josh Hadley 05:50 - 8-Figure Empires & The Family Behind the Brand 07:47 - Secrets of the Podcasting Grind 10:46 - Action, Not Easy Buttons: Marketing That Moves Mountains 21:02 - The ICE Method: Frameworks for Real Opportunity 22:26 - From Shiny Objects to Lasting Growth 28:35 - Building Your Dream Team: Hiring Secrets Unlocked 32:20 - System Over Chaos: How to Find and Vet Rockstars 37:03 - Leveling Up: Why Learning Never Ends 39:40 - Life, Growth & Beating the Boss Levels 43:57 - The “Hard Things” Most People Won’t Do 45:11 - Knowing When to Give Up (And When to Double Down) 52:49 - Turnaround Stories & Confronting the Product Boss 59:55 - Faith, Family, Business: Can You Really Have It All? 01:06:20 - The Long Game: Dreams, Giving Back, & Legacy This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h14 | Published on May 20, 2025

  • This Secret Newsletter Strategy Will BLOW UP Your Business cover
    This Secret Newsletter Strategy Will BLOW UP Your Business cover
    This Secret Newsletter Strategy Will BLOW UP Your Business

    Seeking true authority, explosive growth, and real connection with your audience? Newsletters aren’t dead, they’re the secret weapon most marketers overlook. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Join Norm and Kevin as they battle newsletter myths and break down how a simple email can launch a $500,000 profit machine. You’ll learn: - Why controlling your own list beats playing the social lottery - Niche-tested secrets to jaw-dropping open and click rates - How AI, referrals, and community tactics scale your impact - Monetization realities they won’t teach you in marketing school This is the episode every founder, creator, and digital hustler needs. Don’t miss the tricks, cautionary tales, and industry laughs right to the end! ⏰ Timestamps: 00:00 - The $500K Newsletter Myth 05:59 - Newsletters in the AI Renaissance 8:15 - Growth Engine Unlocked 11:06 - List Authority & Monetization 15:08 - Open Rates, Real Fans & Community Tactics 23:04 - Referrals, Hacks & Tools That Supercharge Lists 32:25 - Deliverability Mastery & Tactical Testing 1:01:29 - Your Audience Awaits! This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h08 | Published on May 13, 2025

  • How Quitting Your Business Can Make You A Millionaire | Mary Harcourt cover
    How Quitting Your Business Can Make You A Millionaire | Mary Harcourt cover
    How Quitting Your Business Can Make You A Millionaire | Mary Harcourt

    Think a small pivot can’t change your life? Meet the entrepreneur who turned lockdown lemons into a global lighting empire that’s lighting up salons, tattoo studios & clinics worldwide! Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Dive into this episode as we uncover Mary’s journey. Learning to travel the world as a kid, building and selling a successful salon, and launching a patented product that’s become the industry standard across multiple markets. We talk radical pivots, brand storytelling, product innovation, market adaptation, and the secret sauce behind Mary’s unwavering resilience. Ready to discover the marketing missteps that turned into million-dollar lessons? ⏰ Timestamps: 00:00 - Pivot or Get Left Behind 02:58 - The Power (and Comedy) of Small Business 05:07 -  From World Explorer to Brand Builder 17:13 - Turning a Napkin Sketch into a Category Leader 24:59 - One Product, Many Audiences: The Power of Personalization 29:27 - Adapting Your Brand: Speaking to Multiple Niches 34:58 - Patents, Knock-offs & the Art of Protection 43:49 - Building Community & Going Viral Organically 56:37 - Roller Coasters, Goats & Giving Back This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h08 | Published on May 6, 2025

  • How to Achieve Long-Term Success For Founders and CEOs | Mayur Sethi cover
    How to Achieve Long-Term Success For Founders and CEOs | Mayur Sethi cover
    How to Achieve Long-Term Success For Founders and CEOs | Mayur Sethi

    What if the secret to scaling your brand lies not in doing more, but in letting go? Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Uncover the mindset shifts, systems, and stories behind 8-figure exits with this Marketing Misfits episode featuring the electrifying Mayur Sethi. Discover why founders who focus only on their strengths could be holding themselves and their companies back. Join us as we dive deep into: - The three things every founder should focus on, and what you MUST delegate - Battle-tested lessons from billion-dollar boardrooms - Why instant gratification is killing e-commerce potential - Real talk: how to build lasting teams (and avoid the VA trap) - Powerful networking strategies most sellers overlook - Creative product growth using psychology, partnerships, and leverage - Hard-won cash flow lessons no one else will tell you - A blueprint for transitioning from 7 to 8 figures…and beyond Don’t miss the stories, laughs, and actionable gold you can use starting today. Listen, learn, and lead like a misfit! ⏰ Timestamps: 00:00 - Founders’ Fatal Flaw Exposed 00:34 - Hot Dogs & High Stakes Hustle 03:53 - Smart Money Moves & Lessons 07:40 - Small Brand, Big Leverage 09:26 - Inside the Boardroom Numbers Game: Myth or Mindset? This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Ready to unlock the next level for your business? Join the Marketing Misfits crew for weekly breakthroughs in marketing, creativity, and game-changing innovation. Don’t miss out! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h18 | Published on April 30, 2025

  • How Smart Businesses Are Using AI to 10x Their Income (AI-Powered Video Content Strategies) cover
    How Smart Businesses Are Using AI to 10x Their Income (AI-Powered Video Content Strategies) cover
    How Smart Businesses Are Using AI to 10x Their Income (AI-Powered Video Content Strategies)

    What happens when our two marketing masterminds take the stage in Vegas? You get an unfiltered, hilarious, and insightful dive into the future of AI, marketing, and business strategy. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ From late-night laughs and unique Vegas experiences to groundbreaking AI tools and marketing hacks, this episode of Marketing Misfits is packed with valuable tips, real-life stories, and a glimpse into the tech that’s changing the game for entrepreneurs everywhere. Stick around to the end to hear how AI is revolutionizing industries and discover strategies you can implement today to stay ahead of the curve. Get ready to explore the future of marketing like never before!  Timestamps: 00:00 - Marketing Misfits in Vegas! 03:55 - The Magic of Networking at Events 07:10 - Market Masters 09:45 - AI-Powered Masterminds 10:34 - ChatGPT and Marketing Hacks 26:05 - YouTube: The Underrated Goldmine 33:44 - AI Tools for Content Creation 37:50 - Personalized Marketing with AI 43:55 - Email Marketing is NOT Dead 47:27 - Copywriting with AI 52:03 - The Future of Amazon with AI 1:00:17 - Collective Mind Society (CMS) 1:02:38 - Don’t Miss It! This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business!   Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h04 | Published on April 24, 2025

  • The "Billion View Formula" That Will Help Your Videos Go Viral cover
    The "Billion View Formula" That Will Help Your Videos Go Viral cover
    The "Billion View Formula" That Will Help Your Videos Go Viral

    What if we told you that mastering the first 6 seconds of your video could put you in the top 1% of content creators? In this episode, viral video expert Adley Kinsman reveals the untold secrets behind her billion-view formula. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ From crafting scroll-stopping hooks to leveraging the psychology of storytelling, this is your ultimate guide to creating content that dominates algorithms and captivates audiences. Ready to unlock the formula for viral success? Discover: - How to create scroll-stopping content that hooks viewers in the first 6 seconds. - The importance of storytelling and emotional triggers in viral videos. - Why creators are the future of the economy and how to monetize your content effectively. - The role of AI, sound design, and platform-specific strategies in video creation. - How to diversify your content across platforms for maximum reach and engagement. Stay tuned for expert tips, creative strategies, and a behind-the-scenes look at what makes content go viral. Don't miss this game-changing episode! ⏰ Timestamps: 00:00 - The Secret Sauce Unveiled 05:29 - Meet the Viral Genius 08:36 - From Singer to Viral Guru 11:58 - 19 Million Views 16:53 - Cracking the Code: The Billion-View Formula 19:25 - The Power of the First 6 Seconds 22:50 - Designing Videos in Reverse 26:34 - Diversifying Content Across Platforms 36:16 - The True Success 43:29 - The Importance of Continuity 45:10 - Transitioning to Big Screens 51:57 - Multilingual Content 53:15 - Mastering the Art of Editing 59:00 - The Rise of Interest-Based Algorithms 1:04:50 - The Future of Content is Shoppable 1:07:32 - AI, The New Frontier? 1:09:51 - The Struggle with Viral Content 1:10:56 - Opportunities in the Creator Economy This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Ready to take your content creation to the next level? Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the world of marketing, creativity, and innovation! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h16 | Published on April 16, 2025

  • YouTube Masterclass: Everything You NEED to Know About YouTube Marketing | Brett Curry cover
    YouTube Masterclass: Everything You NEED to Know About YouTube Marketing | Brett Curry cover
    YouTube Masterclass: Everything You NEED to Know About YouTube Marketing | Brett Curry

    Discover the secrets to dominating YouTube and e-commerce with insights from the online marketing and advertising expert Brett Curry. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ This episode of Marketing Misfits dives deep into why watch time is the ultimate YouTube metric, the power of organic content, and how YouTube is an untapped goldmine for e-commerce sellers. Learn how to leverage YouTube ads, optimize your content for maximum engagement, and scale your business like never before. Plus, hear fascinating stories about creative marketing strategies, AI-generated content, and the future of video marketing. If you're ready to grow your brand, increase watch time, and explore YouTube's potential, this episode is a must-watch! What You'll Learn: - Why watch time is the key to YouTube success - How e-commerce sellers can use YouTube for long-term growth - The role of AI in content creation and marketing - Proven strategies for boosting engagement and conversions ⏰ Timestamps: 00:00 - The Vanity Metric? 00:50 - From Cigars to Creativity 02:14 - The Amazon Fishbowl 05:09 - The Untapped Goldmine 06:44 - The Marketing Mastermind 11:05 - Why YouTube is Different 20:06 - The Power of Watch Time and Engagement 27:17 - Ads That Convert: YouTube vs. Meta 32:52 - Targeting Strategies for YouTube Ads 48:47 - AI in Content Creation 55:40 - Building Long-Term YouTube Success 1:00:13 - Mistakes Brands Make on YouTube 1:06:04 - Stop Sleeping on YouTube This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 🔔 Don’t forget to like, subscribe, and hit the notification bell for more expert insights on marketing, branding, and eCommerce strategies! #YouTubeMarketing #EcommerceGrowth #WatchTime Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h11 | Published on April 8, 2025

  • 1
    2

    ...

    6