AI isn't coming. It's already here. If you're not adapting, you're falling behind. In this explosive episode of Marketing Misfits, Neil Patel breaks down exactly how AI is changing everything for Amazon sellers, marketers, and brands in 2025. From Google’s new AI Overviews and ChatGPT’s $10B revenue run rate, to how large language models (LLMs) are influencing SEO, branding, and consumer trust, Neil lays out the roadmap for survival. We cover why search everywhere optimization (not just SEO on Google) is now mandatory, how to future-proof your content strategy, and what sellers must do to stay visible on platforms like Amazon, Instagram, ChatGPT, and YouTube. 👉 If you're relying on outdated SEO tactics or ignoring how AI is reshaping customer journeys, this episode is your wake-up call. 🔥 Topics Covered: - Why content is no longer king — and what is - The real impact of AI summaries on traffic and brand visibility - LLMs.txt, schema, and other technical SEO changes you need to know - Why the sales funnel is now a messy middle (and how to win in it) - Data as the new competitive advantage - Personalization vs. automation in the age of AI - How even billion-dollar companies are banning AI... and why This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Timestamps: 00:00 How SEO Is Evolving in 2025 02:18 Inside NP Digital's Growth Strategy 04:29 Why SEO Must Go Beyond Google 07:26 How Google's AI Is Serving Shareholders 09:36 “Content Is King” Is Outdated 11:49 Using Schema to Dominate Search 13:58 Is the Marketing Funnel Still Alive? 18:08 Modern Keyword Research Tactics 20:55 AI-Driven Digital PR That Gets Links 23:10 Unlocking UberSuggest’s Hidden Power 25:52 The Community Advantage in SEO 28:32 Legal Dangers of Generative Content 32:43 Blending AI with Human Creativity 35:43 AI Tools Are Here to Stay — Now What? 38:20 Neil's Free Resources 🧠 Plus: Neil explains why the future of marketing is H-AI (Human + AI) — and how to use it without losing your brand voice or customer trust. If you're an eCommerce brand, marketer, SEO, or agency trying to stay ahead in a world of fast-moving AI tools, this episode is a must-watch. 🔗 Subscribe to the channel for more expert conversations every week with top minds like Kevin King, Norm Farrar, Neil Patel, and beyond. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Tiffany Ivanovsky shares how she went from extreme couponing and MLM chaos to dominating TikTok Shop and running a live-selling empire. We get into her transition from LuLaRoe to launching her own boutique, how she leverages live video to build trust, and what it really takes to thrive on TikTok Shop today. She unpacks her framework for running low-overhead, high-leverage businesses, and dives into real talk on cash flow, mindset, and why women in business need to stop waiting for permission. Whether you’re scaling a personal brand, launching a digital offer, or managing chaos with clarity, Tiffany’s story is a blueprint for sustainable success. ✅ You’ll Learn: - How Tiffany bootstrapped her way to 8 figures - Why she turned down $100K (and what happened next) - How she thinks about debt, cash flow, and growth - The mindset that helped her overcome major setbacks - How to build a movement around authenticity and simplicity This episode is packed with actionable insights, hard-earned lessons, and the type of transparency most gurus won’t share. Don’t miss it. 📚 Chapters 00:00 – Why 78-Year-Olds Still Sell 03:54 – From TV Fame to 8 Figures 08:11 – How a Pair of Jeans Went Viral 11:50 – Why I Turned Down $100K Deal 16:30 – What Makes Product Quality Click 20:25 – Managing Business Overload 24:12 – Tiffany’s Simple Marketing System 28:39 – Translating Offers Into an App 32:27 – Creator to CEO: The Transition 36:27 – Understanding Your Buyer’s Mindset 40:23 – Are Moms Still the Core Market? 44:42 – Going Viral and Running Out of Stock 48:29 – Google's Try-On Tech: Game Changer? 53:17 – Why Live Selling Works in the U.S. 57:49 – Tiffany’s Daily Success Habit 01:01:38 – Building Loyalty with Creators 01:14:50 – Final Thoughts + What’s Next This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, we sit down with Kasim Aslam—founder of Solutions 8 and one of the top minds in performance marketing—to unpack how AI is reshaping the fundamentals of growth, strategy, and creative in 2025. Kasim walks us through the biggest lies marketers still believe, how to train AI agents with the right mental models, and why the future of marketing is all about frameworks—not tactics. Whether you're running a brand, building an agency, or just trying to keep up with the pace of change, this episode will shift how you think about scale, creativity, and leverage. You’ll learn: How to train AI tools like a strategist (not just a prompt monkey) The psychology behind why bad ideas win attention Why storytelling and polarizing frameworks still beat clever tactics The real opportunity for creators and founders in a world of agentic AI Kasim’s unfiltered take on industry BS and what’s coming next This one’s for the thinkers, builders, and misfits who don’t want to follow—they want to lead. Timestamps 00:00 – How LLMs Reshape Content 04:09 – What’s the Next Big Shift? 08:24 – Always Start With Traffic 12:31 – Fixing the Address Mechanic 17:18 – Wild but True Marketing Ideas 21:54 – Aligning Brand & Audience Goals 26:56 – Expanding Beyond One Channel 31:06 – Fox vs. CNN: Feed Breakdown 35:35 – Gemini vs. ChatGPT Overlap 44:40 – AI SEO and Naming Things 49:44 – Using LLMs for YouTube Growth 54:04 – Prompting ChatGPT Effectively 58:25 – What Selling Dog Toys Taught Me 01:02:24 – 3D Thinking for Marketers 01:06:48 – Too Aggressive or Just Honest? 01:11:08 – AEO Community Explained 01:15:15 – Why Marketing Is Still Exciting This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Hosted by Ausha. See ausha.co/privacy-policy for more information.

"Email Is Dead"? Think Again! Discover the Hidden Power of Newsletters for Explosive Revenue, Influence & Community. Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Whether you think email is old news or you’re building the next media empire, you’ll love this content-rich episode. Join Norm, Kevin & Nate Kennedy as they unpack how to monetize newsletters, build hyper-engaged communities, and WIN in today’s algorithm-driven world. From real talk on AI, micro-newsletters, to list hygiene, sponsorships, and more. Get actionable tactics you can use today. You’ll also learn: - How to build your list & keep it clean - Real revenue numbers for selling ads, CPM, and sponsorships - The difference between audience & community - The art of irresistible, value-packed content - The future of digital newsletters (and how you can stay ahead!) 👉 Don’t forget, leave your favorite insight or question in the comments! ⏰ Timestamps: 00:00 – The Email Resurrection Begins 00:27 – Song Debates 01:01 – Behind the Scenes 03:00 – List Assets: The Real Distribution Advantage 04:45 –The Guest Reveal: Enter Nate Kennedy 05:14 – Monetizing Newsletters & List Health 10:34 – Digital Beginnings & Affiliate Discoveries 13:41 – How Newsletters Build Real Community 16:48 – Newsletter Content: Value vs. Pitch 19:25 – Micro Newsletters vs Media Titans 20:49 – AI, Automations & Tool Hacks 26:58 – Curation, Voice, & Consistency 30:29 – Content Ideas: From Social Surfing to Walking Wisely 35:00 – Ad Read: Stack Influence Secret Sauce 38:00 – Case Studies & Authority: Real Results 41:00 – Sectioned Success: Format, Design & Skimmability 46:57 – List Hygiene Systems: The 90/60/30 Policy 54:00 – Monetization Models: From CPM to High Ticket 59:20 – Community Building: WhatsApp, Slack, & The 3-Referral Rule 01:04:00 – Membership Models & Printable Value 01:09:00 – The Authority Multiplier: Print, Events, and Data Libraries 01:11:09 – The Power of Commitment: Never Miss a Send 01:13:00 – Lightning Round: Misfits, Mentors & Recommends 01:14:29 – Where to Find the Experts 01:15:03 – The Balloons Moment & Outtakes 01:16:03 – Podcast & Newsletter Growth This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Unlocking Digital Marketing Mastery: From Metrics to AI-Driven Growth! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Are your marketing efforts truly effective, or are you just chasing vanity metrics? Join Norm and Kevin on this episode of the Marketing Misfits as they dive deep with Google Ads expert John Moran to demystify digital advertising, expose platform hidden agendas, and reveal the real strategies for scaling your business in an ever-evolving landscape. This episode is a must-listen for anyone in e-commerce or digital marketing looking to move beyond surface-level analytics and truly understand their customer acquisition, refine attribution strategies, and prepare for the seismic shift towards AI in advertising! ⏰ Timestamps: 00:00 - The Truth About Scaling 00:43 - Escape from the Metrics Maze 04:13 - How Masterminds Shape Success 08:09 - Unmasking the Google Ads Maestro 09:08 - From Jack-of-All-Trades to Niche Dominance 16:49 - Beyond ROAS: Navigating True Performance & Profit Margins 19:32 - Propel Your Product Launches 20:40 - Demystifying Platform Algorithms 25:31 - The Evolving Customer Journey: More Touchpoints, Deeper Insights 33:54 - Actionable Metrics 36:58 - The LTV Divide: Channel Differences and Customer Value 42:06 - Influence Your Way to Amazon Success 46:09 - Understanding Your Customer Acquisition Ceiling 52:50 - Human Element vs. Data 57:17 - AI's Impact: The Future of Content and Creative in Advertising 01:01:07 - The Misfit Connection: Who's Next? This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. #digitalmarketing #googleads #aiinmarketing Hosted by Ausha. See ausha.co/privacy-policy for more information.

Is AI Making Expertise Worthless? The Shocking Future of Marketing Revealed! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Join Norm and Kevin as they dive deep with special guest Jordan Hall into the seismic shifts happening in the world of marketing and online business. In this eye-opening episode, they explore how AI is rapidly changing the game, challenging traditional marketing funnels, and impacting the value of expertise. Discover: - Why the gap between idea and execution is shrinking dramatically. - The surprising truth about the future of expertise and non-fiction content. - Key assets to focus on in an AI-driven world (beyond just knowledge!). - How to leverage human connection, leadership, and collaboration in a digital age. - The psychology behind high-ticket sales and attracting "whale" clients. - Real-world business opportunities emerging amidst technological change. - A sneak peek into the exclusive Collective Mind Society event in Tampa (yes, involving cigars!). If you're an entrepreneur, marketer, or just curious about what the next 1-5 years hold for business, this is a must-watch episode. ⏰ Timestamps: 00:00 - From AI to 83 PDFs: Amplifying Reality 00:33 - Four Days, Fifteen Lounges: Tampa Unlocked 04:47 - Introducing the Traffic Genius 07:31 - Mail Drops, Ugly Pages, and Classic Hustle 11:20 - Promo Codes, Peaks, & Going Evergreen 13:17 - Found Money & Margin Obsession 14:28 - The Evolution of Sales Psychology 16:10 - Human Nature, Funnels, and the New Rules 19:15 - Assets for a New Era: Not Just AI 21:27 - Audience, Affinity & Human Touch in AI World 27:44 - Make Hay While the Sun Shines 30:45 - Authenticity, Leadership, and Human Moats 35:51 - The Golden Window: When Obsession Strikes 39:35 - High Ticket Mindset & The Psychology of Trust 46:03 - Value of Affinity and Human Guidance 52:17 - Will This Work For Me? 55:04 - Old Skills vs. New Work: Opportunity’s Next Wave 57:31 - The Next Five Years: Signal Over Noise 1:00:37 - Marketplace Mojo: From Beard Oil to Blitz 1:03:42 - Marketing, Trust, and the Social Commerce Shakeup 1:08:40 - Nuggets and Newsletter Fun This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Ever wondered how to take your successful Amazon brand from the digital shelf to the physical aisle? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ In this episode of Marketing Misfits, join Norm and Kevin as they sit down with retail expert Mike Esposito of Crossover Strategies. Mike, who helped scale brands like Love Pop and Thrazio into massive retail success, pulls back the curtain on the complex world of brick-and-mortar. Discover how to assess if your brand is retail-ready, the critical differences in packaging and compliance, navigating financing for large purchase orders, and the surprising benefits of starting with smaller, independent retailers before hitting the big box stores. Learn how to build crucial buyer relationships, avoid common pitfalls, and manage your expectations for long-term, sustainable growth in retail. If you're an e-commerce seller looking to diversify, increase enterprise value, and reach new customers, this episode is packed with actionable insights you can't afford to miss! ⏰ Timestamps: 00:00 - The Unexpected Detour 00:38 - Misfit Banter & Corrupting Influences 02:34 - The E-commerce & Retail Marriage 04:31 - Welcoming the Retail Navigator 09:40 - What Makes a Retail Brand ‘Retail Ready’? 13:14 - Outshining the Competition, On-Shelf and Online 16:18 - Retailer Roulette: Don’t Let One Buyer Make or Break You 21:24 - Packaging That Pops (Even At a ‘Brisk’ Pace) 28:11 - The Secrets of Price Points, Bundling & Shelf Survival 33:01 - How To Nail Your First Retail Catalog & Pitch 34:50 - The Hidden Costs of Doing Business in Brick & Mortar 38:31 - Show Me the Money: Financing Your First Big Retail Order 44:52 - Trade Shows & The Power of Going Local 53:47 - The Great Distributor Debate: When & Why 56:33 - Common Mistakes Brand Owners Make in Retail 1:00:13 - The Long Game: Managing Expectations for Retail Success 1:03:28 - Real Connections, Real Growth: Omnichannel & Beyond 1:06:48 - Unlikely Dreams & Why Retail Never Dies This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Unlock the secret sauce behind viral brands, and how much difference can extraordinary branding and packaging really make? Get ready for stories, strategies, and branding secrets you’ve never heard before! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ On this episode of Marketing Misfits, Norm and Kevin are joined by Kitty Lai, branding guru to global icons, to share real-world lessons in loyalty, trust, and what truly separates iconic brands from forgettable ones. From wild packaging experiments to luxury fashion houses and Amazon launches, dive deep into the customer experience, rebranding blunders, and packaging that creates real, memorable emotion. Discover: - The psychology of why we buy (even when we don’t know the brand!) - How exceptional packaging drives word of mouth - Mistakes brands make and how to fix them fast - Tactics for rebranding and reaching new audiences - Hands-on tips for building epic brand loyalty Brand owners, e-comm sellers, and creatives: this is your masterclass in making packaging and branding your competitive edge! ⏰ Timestamps: 00:00 - Why Packaging Isn’t Just a Pretty Box 00:53 - Unboxing Branding: The Guitar Vodka Mystery 03:05 - Designing for Legends: From High Street to Apple 12:53 - Lessons from Ted Baker, TK Maxx, and Cath Kidston 19:13 - From Amazon Seller to Branding Mentor 22:15 - Branding Mistakes You Didn’t Know You’re Making 25:19 - The Emotional Science of Packaging 35:06 - When to Rebrand: How to Know It’s Time 48:33 - Packaging for Different Audiences: Brand House vs House of Brands 57:07 - Major Fails: Packaging and Brand Clarity 1:02:52 - Inspiration and Where Big Brands Begin Their Search This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

What if AI and 3D printing joined forces and completely revolutionized the way we think about fashion? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ Imagine a world where every pair of shoes is made just for you: customized, sustainable, and designed by AI. Sounds like science fiction? Think again! In this episode of Marketing Misfits, Norm and Kevin sit down with Ben Weiss, the innovator behind a groundbreaking AI-driven footwear company. From AI-designed sneakers to 3D-printed slides, we explore how technology is reshaping the shoe industry and what it means for creators, brands, and consumers alike. Why this episode is a must-watch: - Discover how AI is revolutionizing the design and production of footwear. - Learn how 3D printing reduces waste and enables hyper-personalization. - Hear the inspiring story of Ben Weiss partnering with Joe Foster, the 89-year-old founder of Reebok. - Find out how content creators can now design their own signature shoes. - Explore the future of fashion, sustainability, and innovation in e-commerce. Don’t miss this fascinating deep dive into the future of footwear and technology! ⏰ Timestamps: 00:00 - The Two Steps to Building a Game-Changing Business 01:56 - Sneakers Reimagined: The AI Revolution Begins 07:19 - Custom-Fit Shoes: A Glove-Like Experience 11:01 - Scaling Innovation in the World of 3D Printing 36:58 - Sustainability Meets Style: Reducing Waste with AI 45:34 - Misfit Marketing Tactics That Work 50:41 - The Vision for the Future: Beyond Shoes This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Are we on the brink of an AI revolution that could reshape human connection forever? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ From dating and relationships to marketing and business, our guest Adam Gilad explores how AI, psychology, and communication are transforming our world. Packed with humor, insights, and game-changing strategies, this episode of Marketing Misfits is one you won’t want to miss! Learn how to connect, engage, and market in an AI-driven age while understanding the deeper psychology of relationships and communication. Whether you're an entrepreneur, marketer, or just curious about how humanity will adapt, this one's for you! 👇 Check out more from Adam Gilad! - Visit ➡️ https://www.adamgilad.com/ ⬅️ to explore his work, insights, and resources on communication and relationships. - Looking to elevate your marketing game? Check out ➡️ http://www.way8media.com/ ⬅️ for expert marketing solutions tailored to your needs. ⏰ Timestamps: 00:00 - The Future of Human Connection & AI 00:36 - Setting the Stage! 02:02 - Special Guest: Emmy-Nominated Producer Adam Gilad 05:16 - The Dating Scene, Marketing, and the Rise of AI 09:28 - Attract, Connect, Inspire: Building Relationships in Life and Marketing 14:06 - Will AI Replace Relationship Skills? 28:41 - Modular Marketing: Customization is the Future 53:36 - Recovery from Crisis: Selling Out an Event in 4 Days 59:55 - A Misfit Recommendation This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. Hosted by Ausha. See ausha.co/privacy-policy for more information.