In this insightful episode, hosts Justin Macorin and Bradley Arsenault chat with AI expert Abi Aryan to dive deep into the challenges of measuring the business impact of large language model applications. Abby draws from her 8 years of experience deploying and productizing LLMs to provide a comprehensive framework for defining relevant metrics.

She emphasizes the importance of bridging the gap between engineering and business objectives, highlighting that 76% of machine learning projects fail due to this disconnect. Abby shares practical advice on evaluating LLM performance through a combination of language skills assessment, task-specific metrics, human evaluation, and aligning with overarching business goals.

The conversation covers key topics such as measuring the efficacy of retrieval versus generation components, incorporating user feedback beyond simple thumbs-up/thumbs-downs, detecting and mitigating hallucinations, and tying metrics to concrete business KPIs like sales funnels and revenue generation.

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Please check out Abi on LinkedIn at https://www.linkedin.com/in/goabiaryan/
Visit her website here: https://abiaryan.com/
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Check out Brad’s AI Consultancy at bradleyarsenault.me
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