Amy Errett didn’t just enter the hair‑color category — she rewired it. In a space dominated by legacy brands, fragmented salons, and decades of “the way it’s always been done,” she built Madison Reed into a high‑growth, tech‑powered beauty company with hundreds of millions in revenue and a fiercely loyal customer base.

In this conversation, Amy shares how she trusted her operator instincts, spotted a massive overlooked category, and built a business with SaaS‑like retention in a consumer wrapper. She breaks down the early decisions that shaped Madison Reed’s trajectory, the pivotal moment Ulta came calling, and how the pandemic revealed the company’s grit, resilience, and product superiority.

We also explore how AI became a foundational advantage from color‑matching and personalization to labor modeling and customer experience and why staying obsessively focused on one thing has become Madison Reed’s moat.

If you’re interested in category disruption, operational excellence, or building a brand that scales with intention, this episode is a masterclass in modern leadership.

Show Notes

• Amy’s shift from investor to operator and the “itch” she couldn’t ignore

• Why hair color is a massive, misunderstood category hiding in plain sight

• The early DTC years and the product‑quality proof points that changed everything

• How Ulta became a breakthrough moment — and why Amy almost said no

• The pandemic surge: demand, resilience, and the unexpected acceleration

• Scaling from six stores to nearly 100 and building a membership‑driven model

• The role of AI in formulation, staffing, personalization, and customer care

• Why Madison Reed stays laser‑focused on hair color instead of expanding broadly

• The economics behind the business — recurring revenue, retention, and margins

• Amy’s perspective on IPO potential and why predictable revenue matters

• International expansion, retail partnerships, and what’s next for the brand

If you’re building, scaling, or reinventing a category, this episode is packed with insights you won’t want to miss. Listen now and subscribe to The Retail Pilot for more conversations with leaders shaping the future of retail.

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