Description
This podcast is producted by WeYield, the revenue management company dedicated to the car rental industry.
In this episode, Emmanuel Scuto, Founder and CEO of WeYield, interviews Marcos del Cid, Managing Director of Niza Cars in Spain. Niza is an independent car rental company orginally based in Malaga and operating also in Barcelona since 2019. Niza has been a family business created by Marcos' father. The company grew a lot locally until 2010 and faced the internet revolution until brankrupcy in 2014 before to be bought by Moventia, a large mobile group in Barcelona.
Marcos and Niza has been strong in developing their direct channel to catch the consumer without being controled by the Brokers via significant marketing funds. The inclusive product "pay what you get" has been a great success: price is not a question of money but a question of clarity for the customer. There is economics behind renting a car.
The Revenue Management (RM) started manually and then with WeYield apps. For Marcos, RM is much more than simply monitoring the price of the competitors: demand forecast, pricing pace, macro demand with Air Analytics. Car rental business is not a question of volume but how to turn it profitable: volume of demand and fleet are not the drivers of a better margin. And company staff are accountable to the success from the Operational car cleaners to the rental agents. Marcos' hug way to salute his team.
Golf is still the passion of Marcos, up to handicap 5. For him, playing golf at professional level is like managing a company. Like on a starting tee or every morning at Niza, it is important to set a goal and have a clear vision how to reach it. Advices: listen more to his father and take more care about himself, continue to be curious to learn.
Timeline
- 0:00:00 to 0:04:35 Introduction of Marcos del Cid
- 0:04:35 to 0:09:50 Story of Niza Cars starting the 1960's with cars and coaches
- 0:09:50 to 0:16:30 Strong growth from 1995 to 2014 facing internet revolution
- 0:16:30 to 0:21:45 Niza fell into bankrupcy until 2018
- 0:21:45 to 0:35:45 Technology to develop Niza's direct channels, transpartent pricing
- 0:35:45 to 0:45:00 Revenue Management project changed the way Niza is optimizing in 2021
- 0:45:00 to 0:52:00 All staff is crucial for the success of the company from the cleaner to the clerk
- 0:52:00 to 1:02:00 Similarities between playing golf and driving business
- 1:02:00 to 1:11:40 How does Marcos keep learning to progress and become better in life?
- 1:11:40 till end Conclusion
References
- https://www.nizacars.com/en/ inclusivo products
- https://www.sixt.com/#/
- https://www.dataseekers.com/en/, automatic rate scrapping
- https://www.linkedin.com/in/marcos-del-cid-abell%C3%B3-211675175/
In this episode, Emmanuel Scuto, Founder and CEO of WeYield, interviews Marcos del Cid, Managing Director of Niza Cars in Spain. Niza is an independent car rental company orginally based in Malaga and operating also in Barcelona since 2019. Niza has been a family business created by Marcos' father. The company grew a lot locally until 2010 and faced the internet revolution until brankrupcy in 2014 before to be bought by Moventia, a large mobile group in Barcelona.
Marcos and Niza has been strong in developing their direct channel to catch the consumer without being controled by the Brokers via significant marketing funds. The inclusive product "pay what you get" has been a great success: price is not a question of money but a question of clarity for the customer. There is economics behind renting a car.
The Revenue Management (RM) started manually and then with WeYield apps. For Marcos, RM is much more than simply monitoring the price of the competitors: demand forecast, pricing pace, macro demand with Air Analytics. Car rental business is not a question of volume but how to turn it profitable: volume of demand and fleet are not the drivers of a better margin. And company staff are accountable to the success from the Operational car cleaners to the rental agents. Marcos' hug way to salute his team.
Golf is still the passion of Marcos, up to handicap 5. For him, playing golf at professional level is like managing a company. Like on a starting tee or every morning at Niza, it is important to set a goal and have a clear vision how to reach it. Advices: listen more to his father and take more care about himself, continue to be curious to learn.
Timeline
- 0:00:00 to 0:04:35 Introduction of Marcos del Cid
- 0:04:35 to 0:09:50 Story of Niza Cars starting the 1960's with cars and coaches
- 0:09:50 to 0:16:30 Strong growth from 1995 to 2014 facing internet revolution
- 0:16:30 to 0:21:45 Niza fell into bankrupcy until 2018
- 0:21:45 to 0:35:45 Technology to develop Niza's direct channels, transpartent pricing
- 0:35:45 to 0:45:00 Revenue Management project changed the way Niza is optimizing in 2021
- 0:45:00 to 0:52:00 All staff is crucial for the success of the company from the cleaner to the clerk
- 0:52:00 to 1:02:00 Similarities between playing golf and driving business
- 1:02:00 to 1:11:40 How does Marcos keep learning to progress and become better in life?
- 1:11:40 till end Conclusion
References
- https://www.nizacars.com/en/ inclusivo products
- https://www.sixt.com/#/
- https://www.dataseekers.com/en/, automatic rate scrapping
- https://www.linkedin.com/in/marcos-del-cid-abell%C3%B3-211675175/
Hosted on Ausha. See ausha.co/privacy-policy for more information.
