“That's because it involves investments of several million to attract customers. Right now, no car rental company is willing to do that, so my idea is to offer a hybrid solution.”

Olivier Boucher, a seasoned expert in car rental and mobility, has spent 30 years in the industry, primarily with Europcar at both national and international levels.

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His career includes consulting roles in Saudi Arabia, business development for Budget in the UAE, and ongoing consultancy in mobility. Olivier’s experience spans sales, franchise operations, and strategic growth, notably scaling Budget UAE from a small fleet to over 2,000 vehicles.

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He emphasizes adaptability, international exposure, and the importance of data-driven decisions. His approach is rooted in balancing direct and broker-driven sales, optimizing local market opportunities, and maintaining strong relationships with partners. Olivier’s spirit is captured in his advice: "Continue what you're doing, become international," and his belief that "every day is different" in car rental, making it an exciting and rewarding field.

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