In this episode, Kristie Perrotte, founder of Thrive Recruitment Marketing, expands on the evolving landscape of recruitment marketing.  Hear about the importance of aligning marketing with business development, the role of brand in recruitment, and the need for agencies to adapt to new market dynamics.  Kristie emphasizes the significance of data-driven strategies, segmentation, and understanding the ideal customer profile to thrive in a competitive environment.  The conversation also touches on the impact of automation and AI on recruitment practices, and the necessity for agencies to innovate and tailor their services to meet diverse client needs. Show Timeline 05:32 The Importance of Marketing and Business Development Alignment 07:36 The Role of Brand in Recruitment Agencies 09:23 Understanding Agency Characteristics: Innovators vs. Traditionalists 11:16 Unconventional Tactics for Market Engagement 18:51 The Power of Segmentation in Marketing 20:44 Defining Your Ideal Customer Profile 22:00 Proactive vs. Reactive Marketing Strategies 23:28 Starting with Marketing: Where to Begin? 25:06 Optimizing User Experience in Recruitment Marketing 30:22 The Future of Recruitment Marketing: Tailoring Service Links THRIVE, by Arianna Huffington https://www.goodreads.com/book/show/58260020 https://www.linkedin.com/in/kristieperrotte/ https://www.thrivermo.com/ Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, Bryan Wilson, the Product Strategy Leader at Staff Up App, shares his extensive background in staffing and how he transitioned to software solutions that enhance the staffing process.  Jason and Bryan discuss the importance of maintaining a human connection in a technology-driven world, the challenges staffing agencies face, and the opportunities presented by the gig economy.  Bryan emphasizes the need for agencies to adapt to new technologies, optimize their processes, and hire the right talent to thrive in the future. Show Timeline 04:14 The Role of Technology in Staffing 06:06 Addressing Staffing Agency Pain Points 11:51 Implementation Strategies for Large Agencies 14:43 Strategic Planning for the Future of Staffing 16:30 The Impact of Gig Economy on Staffing 17:26 Opportunities for Small Staffing Agencies 19:37 Optimizing Payroll and Candidate Experience 25:45 Lessons Learned in Staffing and Business Growth 27:37 Recommended Resources for Staffing Leaders 33:53 Final Thoughts and Closing Remarks Key Highlights Staffing is fundamentally a people business, despite technological advancements. Mobile-first solutions are essential for modern staffing agencies. The gig economy is reshaping the staffing landscape. Agencies should consider a hybrid approach to staffing and gig work. Agencies must adapt to new technologies to remain competitive. Strategic planning is essential for navigating future challenges. Links Zero to One: Notes on Startups, or How to Build the Future By Peter Thiel and Blake Masters https://www.goodreads.com/book/show/18050143-zero-to-one Alex Hormozi https://www.acquisition.com/bio-alex https://www.linkedin.com/in/bryanmwilson/ https://www.staffupapp.com/ Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, Kate O'Neill shares her insights on the need for effective leadership and team management, as well as the balance between leveraging data and maintaining a people-first approach. Kate also explores the role of AI in recruitment, advocating for its use in automating non-revenue generating tasks while preserving the human element of the industry.  Looking ahead, Kate expresses optimism for the future of recruitment, highlighting the cyclical nature of the market and the opportunities that lie ahead. Show Timeline 02:54 Market Dynamics and Challenges 05:57 Mindset and Resilience in Recruitment 11:55 Leadership and Team Management 18:01 The Role of Data vs. People 24:03 Leveraging AI in Recruitment 30:04 Looking Ahead: Opportunities in Recruitment Links https://www.linkedin.com/in/kateoneill-recruitment/\ https://www.kateoneillcoaching.co.uk/ https://www.youtube.com/@kateoneillrecruitmentcoaching The fifth agreement, by Miguel Ruiz, Jose Ruiz https://www.goodreads.com/book/show/6979404-the-fifth-agreement The Power of Systems: How to Create a Life that Works, by Steve Chandler, Trevor Timbeck https://www.goodreads.com/book/show/218718404-the-power-of-systems Build out your own, personalized and effective wellness practice right here on Insight Timer today. For free. https://insighttimer.com/ Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, Arne Looten discusses the challenges agencies face, particularly in staffing and business development, and the importance of building strong processes and relationships.  The conversation explores the role of technology, data integration, and AI in optimizing recruitment processes while maintaining a balance with human interaction.  Arne shares insights on emerging technologies that can enhance agency performance, and emphasizes the need for curiosity and understanding of internal processes to effectively leverage AI solutions. Show Timeline 03:06 Technology and Process Optimization in Staffing 05:58 The Role of Data and Integrations in Recruitment 08:59 Balancing AI and Human Interaction in Recruitment 12:02 Emerging Technologies and Their Impact 14:47 Advice for Staffing Agencies Moving Forward Links https://www.linkedin.com/in/arnelooten/ https://www.bullhorn.com/ The Tim Ferris Podcast https://tim.blog/podcast/ Nexus: A Brief History of Information Networks from the Stone Age to AI https://www.goodreads.com/en/book/show/204927599-nexus Diary of a CEO https://stevenbartlett.com/doac/ Key Highlights Agencies need to build strong processes to adapt to changing market conditions. Understanding your workflow is crucial for effective technology integration. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode Nina Eigerman, shares her insights on the current staffing landscape, the impact of economic pressures, and the role of technology in recruitment.  Nina discusses the importance of candidate experience, the integration of AI and automation, and the future of recruitment in a rapidly changing environment.  Nina emphasizes the need for staffing agencies to adapt to market dynamics while maintaining a focus on customer choice and innovation. Show Timeline 02:48 Understanding Economic Pressures on Staffing 05:48 Technology's Role in Staffing Agencies 08:58 The Impact of Remote Work on Recruitment 12:02 Strategies for Thriving in Staffing 14:59 Enhancing Candidate Experience with Technology 18:00 AI and Automation in Recruitment 20:58 The Future of Recruitment and AI 24:05 Bullhorn's Market Position and Innovations 27:01 Customer Choice and Market Dynamics 29:57 Personal Insights and Future Outlook Links Start with Why: How Great Leaders Inspire Everyone to Take Action https://www.goodreads.com/book/show/7108725-start-with-why https://www.linkedin.com/in/nina-eigerman-12145a4/ https://www.bullhorn.com/ Key Highlights AI is transforming the recruitment process, enhancing efficiency and candidate matching. Maintaining a high level of candidate experience is crucial for long-term success. The recruitment industry is becoming more metrics-driven and performance-oriented. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, Matt Dichter, VP of Sales at Staffing Engine, discusses the challenges and developments in the staffing industry, the importance of adapting to different markets, and the role of technology in recruitment.  Matt shares examples of how AI solutions can enhance the recruitment process, improve lead response times, and increase placements.  He emphasizes the need for agencies to prioritize their pain points and adopt solutions that address those specific needs. Matt also highlights the value of persistence, patience, and hard work in sales and recruiting. Timeline 02:19 Challenges in the Staffing Industry 09:42 Strategies to Win in the Evolving Market 16:28 Product Innovation, Integrations, and Technology Stack 21:24 The Role of AI in Recruiting and Sales 31:08 Advice and Insights from Matt Dichter 36:07 Looking Forward: Exciting Trends in the Industry Links https://www.linkedin.com/in/dichterm/ https://staffingengine.ai/ How to Win Friends and Influence People https://www.goodreads.com/book/show/4865.How_to_Win_Friends_Influence_People You Own the Experience Podcast https://pod.link/1508026939/episode/bc42a446763dc82c56e493aa1ac1dbc4 30 minutes to President's Club https://www.30mpc.com/ Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode Liran Kotzer, the CEO and founder of Woo. They discuss the challenges in the recruiting industry, including economic uncertainty and the rise of AI.  Liran explains how Woo helps agencies leverage their own data to build a competitive edge.  He emphasizes the importance of curated and reliable data, strong search and automation tools, and the ability to measure the effectiveness of data usage.  Liran also highlights the value of focusing on leveraging existing assets and making strategic decisions when it comes to technology adoption. Timeline 02:48 Challenges in the Staffing Industry 09:40 The Power of Woo in the Market 16:09 Designing a Competitive Edge with AI 22:25 Building a Tech Stack with Data at the Heart 30:53 Key Takeaways and Wrap-Up Key highlights The staffing and recruiting industry is facing economic uncertainty and a shortage of both employers and candidates, which presents unique challenges for agencies. Leveraging curated and reliable data is crucial for building a competitive edge in the industry. Strong search and automation tools, along with the ability to measure data effectiveness, are essential for effective data usage. AI is not just another technology; it requires a strategic approach to leverage unique data and generate competitive advantage. Links https://www.linkedin.com/in/lirankotzer/ https://tech.woo.io/recruiting Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode Sam Kuehnle, VP of Marketing at Loxo, discusses the importance of business development and attracting new clients in a changing market.  Sam emphasizes the need to build awareness and trust with potential clients before they have a hiring need.  Jason and Sam explore the role of AI and automation in business development and how agencies can leverage technology to enhance their processes.  In this conversation, Sam Kuehnle emphasizes the importance of looking at how a solution fits into the workflow and whether it is easy to use.   Sam also shares his excitement about the staffing and recruiting industry and its ability to have a significant impact on people's lives. Show Timeline 03:00 Challenges and Market Forces in the Staffing Industry 08:38 Strategies and Tactics for Successful Business Development 11:58 Innovation and Unconventional Approaches in Agency Business Development 14:15 Product Innovations and Balancing People and Technology 26:15 Key Factors to Consider When Evaluating Recruitment Technology 27:20 The Importance of Workflow and Ease of Use 28:32 Integration: Solving Problems or Just Saving Clicks? 33:22 The Impact of the Staffing and Recruiting Industry 37:43 Embracing Curiosity and Challenging the Status Quo Key Highlights Business development is a key challenge in the staffing and recruiting industry, especially in a changing market. Agencies need to focus on attracting new clients and retaining existing ones. Building awareness and trust with potential clients before they have a hiring need is crucial. Agencies should provide value, educate, and entertain their target market to differentiate themselves. Balancing people and technology is essential for agency success. Technology should be user-friendly and integrated into the daily workflow to ensure adoption and effectiveness. Links Boyd: The Fighter Pilot Who Changed the Art of War https://www.goodreads.com/book/show/38840.Boyd https://www.linkedin.com/in/samkuehnle/ https://www.loxo.co/ Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode Nick Beecroft, Head of New Business at Access Recruitment highlights the importance of relationship-building in sales, the role of business development in agency success, and the strategy for deploying new technology in agencies.  Hear how Vincere-Access is investing millions of pounds into their own large language model, Access Evo, which learns from users and information within the system.  Listen to the full episode to hear Nick’s insights to the importance of understanding recruitment and agency life, focusing on personal growth before taking on too much responsibility, and controlling what you can in your career. Show Timeline 02:52 Navigating the Changing Recruitment Market 06:01 Balancing Scaling and Technology in Recruitment 11:00 The Power of Relationship-Building in Sales 15:00 Unconventional Strategies for Agency Success 21:00 Deploying New Technology in Agencies 27:23 Investing in Language Models 28:35 The Risks of AI Buzzwords 29:04 The Importance of Understanding Recruitment and Agency Life 33:53 Focus on Personal Growth Links https://www.linkedin.com/in/nickbeecroft-recruitment-crm-vincere-automation-payandbill-website/ https://www.theaccessgroup.com/ https://www.vincere.io/ 'Never Split the Difference' https://www.goodreads.com/book/show/123857637-never-split-the-difference 'The Chimp Paradox' https://www.goodreads.com/book/show/12228097-chimp-paradox 'The Outcome Generation' https://www.goodreads.com/book/show/41552890-the-outcome-generation Key Highlights Margins are being driven down and costs are increasing for recruitment business owners, so it's important to focus on driving efficiency gains and consolidating tech stacks. Building meaningful relationships and deep connections with clients and candidates will be a key differentiator in the next 10 years. When deploying new technology, it's important to understand the problem you're trying to solve and ensure that the solution integrates seamlessly with existing systems. Access Recruitment offers a recruitment operating system (OS) that provides a core solution with deep access to private APIs and unlimited development, allowing for seamless data flow and integration. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Natasha South, a RecOps specialist and founder of Recruitment Ops Mentoring and co-founder of RecOps Stratgy, discusses the importance of operations in the recruitment sector.  Natasha emphasizes the need for training and mentoring programs for operations professionals and the value of optimizing existing processes and data, before implementing new technology.  Listen to the episode to learn how agency leaders can dig into their data to identify blockers, unlock growth and consider how technology will fit into their overall strategy and the impact of cultural shifts within the recruitment sector. Show Timeline 04:24 Market Forces and Developments in Staffing and Recruiting 06:40 Getting the Basics Right Before Implementing Technology 09:36 Underestimating the Impact of Staffing and Hiring Decisions 13:15 Helping Agencies Align Operational Strategy with Business Vision 16:31 Strategies and Tactics to Stand Out in the Market 20:59 Unconventional Ways to Deploy Technology and Integrate People and Process 26:48 Key Pillars for Agency Success and Wisdom for Agency Leaders 31:50 The Minefield of Automation in Recruitment 34:48 The Value of Phone-Based Solutions with CRM Integrations 41:07 The Importance of In-Person Interactions in Recruitment 44:18 Cultural Shifts and Social Change in the Recruitment Sector Key Highlights Training and mentoring programs are essential for operations professionals in the recruitment sector. Optimize existing processes before implementing new technology. Make tough decisions, such as letting go of staff who may not be fit for future growth. Dig into data to identify blockers and make informed decisions. Phone-based solutions with CRM integrations and note-taking capabilities are game-changers for managing risk and legal scenarios in recruitment. The recruitment industry is experiencing positive cultural shifts, with businesses focusing on diversity, inclusion, and social change. Natasha Links mentioned in the show For Resources mentioned on this Episode, go to https://recops-stratgy.io/ Recommended book - https://www.goodreads.com/book/show/62675564-the-future-of-geography Social Media & Website https://www.linkedin.com/in/natasha-south/ https://recruitmentopsmentoring.co.uk/ Hosted by Ausha. See ausha.co/privacy-policy for more information.