Bluey became one of Australia’s biggest cultural exports, a Brisbane-made kids show watched for billions of minutes overseas. But while Australia got the pride, BBC Studios got the global distribution and merchandising machine. Josh breaks down how the ABC helped commission a global phenomenon, why the BBC ended up with the rights that compound, and how this fits a much bigger Australian habit: funding the risk, creating the value, then watching the serious money flow offshore.

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00:00 - Bluey, Gas and the Ripoff
03:22 - How the Deal Worked
05:44 - Australia’s Bad Deals
10:29 - Why Didn’t the ABC Back Itself?

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