Description
With programmatic SEO you can create 100s of pages at once.
When I started my career, I saw companies like Zapier, Canva and AirBnB see great success with this, so I dreamt of implementing this.
But when I tried learning, I only got vague information like:
Find keywords that scale (eg: "Hire fitness influencers in Dubai", "Top beauty creators with high engagement”)
Build a data base with relevant data about each
Publish your pages in bulk
Technically, this is exactly what you need to do. But it's not nearly enough information to implement anything.
In this episode, Usman and I go in depth discussing the nuances. Things like:
"How do you structure programmatic SEO if you were starting from scratch? What would your step one, two, three be?
"Who do you think really owns the programmatic program?"
"Who wrote the content for the pages?"
“How much do you need to coordinate with the engineering/product teams?”
"How did you deal with indexation issues when making so many pages live at once?"
"What did the internal linking strategy look like?"
"When you do this and find a few pages that could rank better with manual tweaks (but would break the template), what do you do?"
"How do you prioritize which set of pages to build first?”
I don't know of any resource on the internet where you'll get this information in such depth.
Usman walks us through the specifics of him implementing a programmatic strategy for MoreDash.
There they saw 96% more traffic & 2x deals,
all in 8 months.
If your product has untapped data and there’s consistent search demand in your category, don’t sleep on this play.
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