In this episode of the Truth Hurts Show, Brian and Makan sit down with serial entrepreneur Alex Smereczniak, founder of LaundroLab and Franzy, to uncover how he went from washing dorm room laundry for classmates to building a multi-million dollar franchise empire. Alex shares the exact strategies he used to turn laundromats into 24/7 cash-flowing assets, the real estate hack that lets owners profit twice, and how Franzy is disrupting the franchise world by making it easier (and cheaper) than ever to buy a business. From raising venture capital to leveraging AI for better business matchmaking, Alex reveals why right now is the easiest time in history to start a business—and how to do it without getting taken by “mailbox money” myths.

Whether you want to own a laundromat, scale a franchise portfolio, or tap into the next big tech-enabled business, this episode delivers practical, hard-hitting advice you can use immediately.

Key points covered:

- From $300K dorm business sale to $71M valuation

- Why laundromats are an overlooked wealth machine

- How to run machines 24/7 without extra space

- Turning commercial real estate into a cash cow

- The pitfalls of franchise brokers & how Franzy changes the game

- Raising capital: from $400K to $35M

- Why AI is the new power tool for entrepreneurs

- The “bet on yourself” economy & surviving the AI job shakeup

Alex's Links:

Website: https://franzy.com/

Follow US! YouTube: @TruthHurtsShow

Brian's Links

Instagram: https://www.instagram.com/briangoldphd

TikTok: https://www.tiktok.com/@briangoldphd

Makan's Links

Instagram: https://www.instagram.com/makan_mostafavi

TikTok: https://www.tiktok.com/@makanmostafavi

Timestamps:

00:00 Welcome Alex!

00:59 Introducing Franzy: The Zillow for Franchises

03:27 The Journey of Laundry Lab

05:48 Building and Scaling Laundromats

09:42 Financials and Operations of Laundromats

13:04 Real Estate Strategies and Franchising Insights

29:00 The Birth of Franzy

31:24 The Real Cost of Franchising

32:42 Challenges in the Franchise Industry

33:24 Building a Zillow-like Platform for Franchises

34:42 Making Franzy Accessible and Affordable

36:19 AI and Data-Driven Franchise Matching

37:45 Assembling the Right Team

39:20 Developing an MVP on a Budget

45:48 Raising Capital for Startups

56:34 The Evolution of Franzy

01:00:18 Future of Entrepreneurship and AI

01:01:28 Final Thoughts

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