China is one of the biggest markets in the world. Set in this context, Chinese Social Media influence is in constant evolution.
Where influencers, bloggers and cosmetology experts closely resemble what we have in occidental markets, other sides to Chinese influence are specific to this particular part of the world, and their impact and role can be hard to grasp for outsiders.
From livestreamers selling huge quantities of goods to virtual idols tailored to meet user’s expectations, Sabrina tells us all there is to know about Chinese influence.
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I hope you will find this episode as interesting as we did!
This episode was produced by the studio Encore Encore and produced by Chloe Wibaux and Capucine Lebot. Created by the Dynvibe team.